Ep 007: What The Hell Is Pre-Launch And Why Do You Need It?

04/02/24 • 18 min

Chaos to Conversions: A Podcast on Launching and Email Marketing

In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potential customers during this crucial period, offering practical insights and examples to help listeners navigate the complexities of launching successfully. Join them as they share invaluable tips to take your business from chaos to conversions.
Tune in as we discuss:

Importance of a pre-launch strategy for successful business launches.
Significance of informing, inspiring, and inviting potential customers during the pre-launch phase.
Examples and breakdowns of pre-launch content creation across different platforms.

Mentioned in the episode:

CWC Waitlist: https://bit.ly/onestopworkshop
Retainer Waitlist: https://www.therelevantcollective.com/retainer
Episode 4: https://www.buzzsprout.com/2305929/14670261
Episode 6: https://www.buzzsprout.com/2305929/14715198

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CONNECT WITH MELANIE:
www.duxburydigital.co
www.instagram.com/duxburydigital
CONNECT WITH BRANDA:
www.therelevantcollective.com
www.instagram.com/therelevantcollective

Importance of a pre-launch strategy for successful business launches.
Significance of informing, inspiring, and inviting potential customers during the pre-launch phase.
Examples and breakdowns of pre-launch content creation across different platforms.

Mentioned in the episode:

CWC Waitlist: https://bit.ly/onestopworkshop
Retainer Waitlist: https://www.therelevantcollective.com/retainer
Episode 4: https://www.buzzsprout.com/2305929/14670261
Episode 6: https://www.buzzsprout.com/2305929/14715198

Previous Episode

Ep 006: Email Marketing Between Launches: the Do’s and Don'ts

In this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing value during this downtime, rather than solely focusing on sales pitches. Branda breaks down the marketing funnel concept and shares practical do's and don'ts for effective email marketing between launches. From utilizing data to teasing upcoming offers and promoting waitlists, she offers actionable tips to keep subscribers engaged and primed for future sales opportunities.
Tune in as Branda discusses:

Importance of maintaining engagement with email subscribers between launches.
Strategies for keeping the audience engaged between launches.
Using data to make informed marketing decisions and understanding audience needs.

Next Episode

Ep 008: Skip the Launch Overwhelm with These Tips

In this episode, Melanie shares three essential tips to overcome overwhelm during product launches. From cultivating the right mindset to staying organized and planning strategic content, Melanie offers practical strategies to navigate the ups and downs of online business. Get ready to learn how to shift your mindset, streamline your launch process, and create engaging content to drive success in your entrepreneurial journey.
Tune in as Melanie discusses:

Importance of having the right mindset before launching a product.
Organizational strategies for launching.
Planning and creating content to engage the audience and lead them through the pre-launch, inspiration, and conversion phases.