Business Chop

Audrey M. Wiggins

Business Chop—hosted by Audrey "Tech Diva" Wiggins—is where entrepreneurs get real solutions and straight answers to the challenges and rewards of running a business. Each episode, industry pros chop it up, sharing expert insights, success stories, and game-changing tips on marketing, innovation, management, finances, technology, legal essentials, mental health, and more.

🔹 Stay ahead of the curve with strategies that fuel growth.
🔹 Discover the hacks and resources that top professionals use.
🔹 Get inspired by stories of resilience and success.

Subscribe now to catch every episode and exclusive content at businesschop.info and Facebook.com/BusinessChop.

#LetsChopItUp #BusinessChopPodcast #Entrepreneurship #PublishedAndPaid #Authorpreneur #Storytelling #Freedom #EntrepreneurLife #MarketingMoves #SuccessBlueprint #StartupHacks #KeepingItLegal #ScaleYourBusiness #TechForBiz #SmartMoney #BrandingBoss #Innovation #HustleSmart #FreedomThroughBusiness #StorytellingForSuccess #ExitStrategies #SuccessionPlanning

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Top 10 Business Chop Episodes

Goodpods has curated a list of the 10 best Business Chop episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Business Chop for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Business Chop episode by adding your comments to the episode page.

Are You Focusing Your Marketing Efforts on Efficiency or Effectiveness with Gee Ranasinha

Business Chop

04/29/24 • 38 min

Gee Ranasinha and Audrey Wiggins discussed the relevance of distinguishing between traditional and digital marketing and emphasized the importance of maintaining a professional relationship with clients. They also underscored the need for industry-wide awareness of linguistic and design issues.
The discussion then shifted to the evolving focus of marketing efforts, emphasizing the shift from efficiency to effectiveness. Ranasinha highlighted the challenges of applying logic and process to a discipline like marketing, which is heavily influenced by emotion, context, and behavior. He emphasized the need for comparisons to measure effectiveness and the importance of clarity in measuring marketing tactics. They also stressed the significance of emotional appeal and storytelling in marketing to create a lasting impact on consumers.
They also delved into a discussion about the ethical dilemmas and challenges within the marketing industry. They expressed concern over the abundance of unethical practices and the detrimental effects on small business owners who often fall prey to dishonest marketers. Emphasizing the need for greater industry accountability, they advocated for protecting entrepreneurs from exploitation and stressed the importance of ethical standards in marketing.
Gee Ranasinha is the Founder and CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped over 400 startups and small businesses in ~20 countries grow awareness, reputation, trust and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.
Gee Fun Facts
Met Steve Jobs on 2 separate occasions

Can memorize a shuffled pack of playing cards in order.

Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.

He also has a particularly annoying habit of talking about himself in the third person.
Connect with Gee
Websitehttps://kexin

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Jumpstarting Your Success with Audrey Wiggins

Business Chop

01/01/25 • 12 min

Hello fellow entrepreneurs. It’s the Tech Diva. If you’re like me, It’s been a long year. It is time to get real and get serious about our entrepreneurship. It's about believe in ourselves and the products and services we have been gifted with. It is about our relationships...keep them healthy. It is about making decisions then acting timely. It is about our mental ad physical health.
Are you Ready to elevate your business and see real success? Meet me and my colleagues for a power packed 3-days at Elevating the U in Entrepreneur Virtual Business Summit - Jump Start Your Success 2025. January 23rd through January 25th. Sponsorships available.

Get details at https://bit.ly/jumpstartyoursuccess2025

Let's win together!

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Green Guardians: Empowering the Next Generation for Environmental Responsibility with Arley Owens

Business Chop

02/26/24 • 31 min

Earth Team Green focuses on educating young adults and children about environmental sustainability through various initiatives, including comic books and educational programs. The goal is to instill a sense of responsibility and respect for the environment from an early age, with a focus on empowering the younger generation to make positive changes. The organization also works with adults, offering workshops and programs tailored to businesses and community groups to promote sustainability practices such as recycling, waste reduction, and energy conservation. Overall, the emphasis is on making a difference, no matter how small, to create a better future for all.
1. Community Engagement: It's commendable how the organization engages with communities at various levels, from elementary schools to businesses and community groups. By tailoring programs to different audiences, they can effectively spread their message and encourage action towards sustainability.

2. Creative Approach: Using comic books as a medium to educate and inspire young minds is an innovative and engaging approach. It not only makes learning fun but also allows complex environmental issues to be presented in a digestible format for children.

3. Collaboration and Mentorship: The organization's collaboration with artists, mentors, and community leaders demonstrates the power of teamwork and mentorship in driving positive change. By leveraging each other's strengths and experiences, they can create impactful initiatives and inspire others to join their cause.

4. Adaptability: Despite facing challenges like the COVID-19 pandemic and setbacks in production, the organization persevered and found ways to continue their mission. This adaptability and resilience are essential qualities in addressing environmental issues, which often require long-term commitment and flexibility in approach.

5. Empowerment: Through their programs and initiatives, the organization empowers individuals to take action and make a difference in their communities. By providing tools, knowledge, and support, they enable people of all ages to become environmental stewards and advocates

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Protecting the Earth is Everybody’s Business with Kent “Swampy” Glade

Business Chop

08/31/21 • 36 min

Audrey interviews Kent “Swampy” Glade. Yes, as in the Kentucky Glades! Just in time for Earth Day! He has been involved in the study of environmental and historical events of humanity. He offers over 40 years of experience in personal survival, resource management, urban planning and natural disaster assistance. Kent earned a Bachelor’s of Science in forestry at the University of Kentucky and a Master’s in Public Administration (MPA) at Kentucky State University. Professionally, he became a certified Professional Wetland Scientist (PWS) with the Society of Wetland Scientists. Hear his story of wanting to save the planet starting with the wetlands and supplying clean water in Africa. Learn how can we join him by doing our part and also supporting his cause. The climate and environment is everyone’s business. Learn more about Kent at www.swampy.org Do your part for Earth Day everyday. You can also visit www.kentglade.com for additional information on his products and programs.
Thank you for watching. Please share this webisode and subscribe to our channel and network mwmg.tv. Audio Tracks Licensed through Story Blocks or Apple iMovie Audio

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Your Image Matters in Business with Traci McBride

Business Chop

08/11/21 • 44 min

Today on The Business Chop Podcast, Audrey Wiggins will interview Traci McBride.
Traci McBride is the wardrobe stylist of TeeMcBee Image Consulting and is a longtime supporter of nonprofit Dress for Success-Cleveland. She encourages readers to subscribe to her timely e-zine, schedule a style strategy call, or request her to infuse their staff or organization with a passionate, professional punch of style to elevate everyone.

Have you been thinking of making some personal changes or improvements in your life? Why wait until other events happen first?

A typical conversation I have with women is they want to get support with the wardrobe in their closets...b-u-t they were waiting to lose weight, pay off a debt, get their child off to college, find time, save money, make more money, get through the summer busyness, get through the holidays...WOW! A million different reasons for putting off LOOKING and FEELING better!

My experience has always been that we find the time and resources for whatever we really want and feel we deserve, no matter what.

I promise, when you LOOK and FEEL YOUR best and are your most authentic self, you will make more money, lose weight, enjoy the summer busyness and have a more meaningful holiday season.

You will find when your daily routine is streamlined, dressing for your life is effortless, you feel more confident, and self-doubt disappears. What happens then is really transforming: you become more in the moment in your life, rather than worrying about your clothes, and wondering if your shoes were the right choice, or if your suit or dress is appropriate for the event. LEARN MORE about Traci at https://www.teemcbee.com/about/tees-story/

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Turning Strategy into Results with Jim Gitney

Business Chop

02/21/23 • 32 min

Jim Gitney is an author and the CEO of Group50 Consulting.

Jim has over 45 years of senior level experience in world class companies ranging from startups to Fortune 50. He founded Group50® Consulting in 2004 and has worked with over 200 companies formulating and implementing strategy. He has extensive experience in running large global operations and working with boards, business owners and executives on developing and implementing transformative strategic initiatives including Mergers and Acquisitions, integration, and lean management which encompasses business process engineering and sustainable continuous improvement initiatives. He understands how to “Turn Strategy Into Results”.

His question to us is: “What is the one most important goal and how do we use it to drive our organization forward?

Pick up his book, "Strategy Realized - The Business Hierarchy of Needs", at strategyrealized.com.

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Becoming Noticed with Jim James

Business Chop

10/31/22 • 27 min

Based in the UK, Jim James is the Champion of the UnNoticed Entrepreneur. That's because he's been one since 1995 when he set up EASTWEST Public Relations in Singapore. Living in Beijing, China, from 2006 to 2019, he set up a number of other businesses including the import of Morgan Motor company cars, the Beijing chapter of the Entrepreneurs Organization, and played a role as Vice Chairman of the British Chamber of Commerce. Jim also set up the British Business Awards in China in 2008 and played the role of interim CEO of Lotus Cars in China. As a youngster, he lived in Africa and America and studied in America as an undergraduate. As a result Jim has friends and associates around the world, and this is reflected in the guests and listeners of his show, The Unnoticed.
Now he is back in the UK, and in pursuit of the next round of being an entrepreneur. He sold his PR Agency, playing the role of Chairman, and is focused on The UnNoticed Entrepreneur project. The genesis was helping fellow entrepreneurs during COVID, including my sister. Jim is the proud father of two amazing daughters and a handsome beagle called Binkie, who ensures that they go for walks no matter what time he finishes in the studio.
Connect with Jim through Linktree at https://linktr.ee/jimajames where "I've listed all my bits and pieces" said Jim on his website https://theunnoticed.cc
#thebusinesschoppodcast #entreprenuerlife #theunnoticed

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Creating a Culture of Innovation: Insights from Nick Jain

Business Chop

10/21/24 • 19 min

In this episode, Audrey Wiggins sits down with Nick Jain, CEO of IdeaScale, to explore his unique approach to leadership and innovation through the lens of the “triple win” philosophy. Nick, a Harvard Business School graduate, shares how he strategically ensures that his company provides value to three core stakeholders: customers, employees, and shareholders. His philosophy centers around creating a harmonious balance between these groups, fostering long-term business success.

Nick dives into practical examples, from building a culture that nurtures innovation to rewarding employees for their contributions. He also emphasizes why understanding finance is critical for business executives at all levels. Whether you're a small business owner or a corporate leader, Nick’s insights provide actionable takeaways for creating a business that thrives on innovation while maintaining a positive and productive company culture.

Highlights:

The Triple Win Framework: Nick explains how his company ensures customers get great products, employees receive proper recognition and compensation, and shareholders see healthy returns.
Fostering a Culture of Innovation: Nick shares how leaders can motivate employees to stay hungry and continue contributing innovative ideas, no matter the size of the organization.
The Role of Finance in Leadership: Nick highlights why every business leader should understand finance to evaluate whether their decisions create real value.
Supporting Smaller Organizations: Discover how even small teams can leverage IdeaScale’s tools for innovation and why the software is accessible for businesses with fewer than 100 employees.

Listeners will walk away with actionable insights into how they can implement the "triple win" philosophy within their own companies, large or small, and create a culture that rewards both creativity and profitability.
Be sure to connect with Nick through social media.

Get your own Ideascale at ideascale.com
Free for organizations with <100 employees

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To work with Audrey visit Altogether Marketing LLC

120 Days to Elevate: Building Momentum for Your Entrepreneurship in the New Year

Business Chop

09/03/24 • 21 min

As the new year approaches, it’s time to rethink what the next chapter of your professional journey could look like. Instead of winding down or sticking to the status quo, why not embrace the exciting possibilities of the new year? In this episode, host, Audrey Wiggins aka Tech Diva, will guide you through the process of transitioning into a new year with a focus on launching and growing your entrepreneurship.

We’ll share inspiring stories, actionable strategies, and expert advice tailored for newbies and seasoned professionals who are ready to go deeper. Whether you’re looking to pursue a passion, create a new legacy, or simply gain more control over your current business, this episode is your roadmap to starting strong in the new year with the right mindset.

Get ready to elevate your journey and make the coming year your most impactful yet. The future is full of opportunities, and it’s yours to shape!
Register now for 4th quarter Elevating the U in Entrepreneur Business Summit-60 Days to Success, November 2, 2024
bit.ly/ElevatingU4thQuarter2024

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Innovate, Partner, Succeed: Technology Tips from Shane Mishler

Business Chop

10/17/23 • 34 min

Audrey Wiggins host of the Business Chop podcast and Shane Mishler, VP COO of SD Tech, discussed the importance of technology and partnerships in small business success. He emphasized the need for small businesses to invest in the right technology infrastructure, including hardware, software, and cybersecurity measures, to improve efficiency and maintain community trust. They also advised small business owners to seek out partnerships with individuals around them, including competitors, to build relationships and strengthen their community.
Shane shared insights on SD Tech's success, attributing it to their focus on customer service and building relationships. He also discussed the importance of hiring employees who are invested in the company's vision and culture. Audrey and Shane brainstormed potential topics for discussion, including the work culture at SD Tech and the importance of the right IT system for business success. They also discussed the technical aspects of the interview, ensuring that the mic was working and the recording was set up correctly.
Overall, the interview set the stage for a conversation that would focus on the challenges and tools that small businesses need to grow. Shane and Audrey provided valuable advice on technology infrastructure, partnerships, and communication skills in the tech industry. They emphasized the importance of investing in the right technology solutions and building strong relationships with individuals around them, including competitors, to create a well-oiled machine that runs smoothly and efficiently.
Shane is the Chief Operating Officer for SD Tech and oversees the daily operations of the company. He partners with the owner to design and implement business strategies, plans, and processes. Shane is actively involved in all of the company’s investments, clients, strategic franchise partners, and expansion activities. During his tenure, the company’s revenue has more than tripled, and their active client list includes over 200 companies. Please contact him for a free consultation at https://www.sd-tech.net/

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Show more best episodes

FAQ

How many episodes does Business Chop have?

Business Chop currently has 117 episodes available.

What topics does Business Chop cover?

The podcast is about Intellectual Property, Entrepreneurship, Creativity, Mental Health, Mindset, Podcasts, Technology, Business, Artificial Intelligence, Innovation, Communications, Networking and Marketing Strategy.

What is the most popular episode on Business Chop?

The episode title 'Are You Focusing Your Marketing Efforts on Efficiency or Effectiveness with Gee Ranasinha' is the most popular.

What is the average episode length on Business Chop?

The average episode length on Business Chop is 26 minutes.

How often are episodes of Business Chop released?

Episodes of Business Chop are typically released every 7 days.

When was the first episode of Business Chop?

The first episode of Business Chop was released on Jul 10, 2021.

Show more FAQ

Business Chop

Audrey M. Wiggins

Top 10 Business Chop Episodes

FAQ

How many episodes does Business Chop have?

What topics does Business Chop cover?

What is the most popular episode on Business Chop?

What is the average episode length on Business Chop?

How often are episodes of Business Chop released?

When was the first episode of Business Chop?

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