Business Chop

Gee Ranasinha and Audrey Wiggins discussed the relevance of distinguishing between traditional and digital marketing and emphasized the importance of maintaining a professional relationship with clients. They also underscored the need for industry-wide awareness of linguistic and design issues.
The discussion then shifted to the evolving focus of marketing efforts, emphasizing the shift from efficiency to effectiveness. Ranasinha highlighted the challenges of applying logic and process to a discipline like marketing, which is heavily influenced by emotion, context, and behavior. He emphasized the need for comparisons to measure effectiveness and the importance of clarity in measuring marketing tactics. They also stressed the significance of emotional appeal and storytelling in marketing to create a lasting impact on consumers.
They also delved into a discussion about the ethical dilemmas and challenges within the marketing industry. They expressed concern over the abundance of unethical practices and the detrimental effects on small business owners who often fall prey to dishonest marketers. Emphasizing the need for greater industry accountability, they advocated for protecting entrepreneurs from exploitation and stressed the importance of ethical standards in marketing.
Gee Ranasinha is the Founder and CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped over 400 startups and small businesses in ~20 countries grow awareness, reputation, trust and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.
Gee Fun Facts
Met Steve Jobs on 2 separate occasions

Can memorize a shuffled pack of playing cards in order.

Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.

He also has a particularly annoying habit of talking about himself in the third person.
Connect with Gee
Websitehttps://kexin

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Audrey Wiggins host of the Business Chop podcast and Shane Mishler, VP COO of SD Tech, discussed the importance of technology and partnerships in small business success. He emphasized the need for small businesses to invest in the right technology infrastructure, including hardware, software, and cybersecurity measures, to improve efficiency and maintain community trust. They also advised small business owners to seek out partnerships with individuals around them, including competitors, to build relationships and strengthen their community.
Shane shared insights on SD Tech's success, attributing it to their focus on customer service and building relationships. He also discussed the importance of hiring employees who are invested in the company's vision and culture. Audrey and Shane brainstormed potential topics for discussion, including the work culture at SD Tech and the importance of the right IT system for business success. They also discussed the technical aspects of the interview, ensuring that the mic was working and the recording was set up correctly.
Overall, the interview set the stage for a conversation that would focus on the challenges and tools that small businesses need to grow. Shane and Audrey provided valuable advice on technology infrastructure, partnerships, and communication skills in the tech industry. They emphasized the importance of investing in the right technology solutions and building strong relationships with individuals around them, including competitors, to create a well-oiled machine that runs smoothly and efficiently.
Shane is the Chief Operating Officer for SD Tech and oversees the daily operations of the company. He partners with the owner to design and implement business strategies, plans, and processes. Shane is actively involved in all of the company’s investments, clients, strategic franchise partners, and expansion activities. During his tenure, the company’s revenue has more than tripled, and their active client list includes over 200 companies. Please contact him for a free consultation at https://www.sd-tech.net/

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In this episode of Business Chop, we’re diving deep into the essentials of growing your eCommerce or online business! Are you promoting your business effectively? Whether you're using social media, SEO, or paid ads, we'll explore the most effective strategies to get your brand in front of the right audience. We’ll also discuss the importance of staying open to fresh ideas in a fast-changing digital world and introduce some innovative marketing trends that could transform your business.
But that's not all! Knowing your strengths and weaknesses is crucial for long-term success. We’ll guide you through recognizing where your business shines and where there’s room for improvement—along with practical tips for addressing those weak spots. By the end of this episode, you’ll have actionable insights to help you promote smarter, leverage your strengths, and fix the areas holding you back.
Tune in, get inspired, and let’s take your business to the next level!
Visit Audrey at altogether.biz and be sure to register for the November 2nd summit during Global Entrepreneurship Month at ElevatingU4thQuarter2024 where speakers will go deep in select business topics preparing you for a strong finish to 2024 and a robust beginning to 2025!

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Audrey interviews Kent “Swampy” Glade. Yes, as in the Kentucky Glades! Just in time for Earth Day! He has been involved in the study of environmental and historical events of humanity. He offers over 40 years of experience in personal survival, resource management, urban planning and natural disaster assistance. Kent earned a Bachelor’s of Science in forestry at the University of Kentucky and a Master’s in Public Administration (MPA) at Kentucky State University. Professionally, he became a certified Professional Wetland Scientist (PWS) with the Society of Wetland Scientists. Hear his story of wanting to save the planet starting with the wetlands and supplying clean water in Africa. Learn how can we join him by doing our part and also supporting his cause. The climate and environment is everyone’s business. Learn more about Kent at www.swampy.org Do your part for Earth Day everyday. You can also visit www.kentglade.com for additional information on his products and programs.
Thank you for watching. Please share this webisode and subscribe to our channel and network mwmg.tv. Audio Tracks Licensed through Story Blocks or Apple iMovie Audio

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John C. Morley a Serial Entrepreneur, Engineer, Marketing Specialist, Talk Show Host, and President of his local chamber of Commerce.

I’m John C. Morley and the Founder, CEO of The JMOR Connection, Inc now a 30+ year company in Franklin Lakes, NJ. When I was in college, not too long ago, I realized that many were frustrated with technology but also were given bad advice. No matter whether you have never touched technology or use it daily, my team and I will help you as we "Make IT Easy". During 7th Grade I started one of New Jersey's largest BBS Systems to build community before there was an internet with fancy formatted pages and graphics usable forms. I am also the President of The Franklin Lakes Chamber of Commerce and help to Make Our Community Better One Day at a TimeTM. One thing I was always taught is that you treat everyone with respect and integrity regardless of their position or stature in life. A wise person once said and I quote: ”You can’t build a reputation on what you are going to do," said Henry Ford. And he is absolutely right. I have a passion for technology and helping others feel comfortable using it to its maximum potential. I have been very grateful to manage two of the worlds largest international bank's info-structure in Wall Street Data Centers.

You can connect with John through his Linktree: linktr.ee/johncmorleyserialentrepreneur
https://nycpodcastnetwork.com/guest/john-c-morley
https://www.radioguestlist.com/john-morley-serial-entrepreneur-engineer-marketer.html

Recent Press:
https://biotech.einnews.com/amp/pr_news/532701125/podcast-guest-keynote-speaker-on-entrepreneurial-topics
https://www.einpresswire.com/article/522635628/tech-expert-youtube-channel-unboxings-looking-for-tech-products-to-unbox-and-review
Follow John's Shows: https://jmor.com/jmor-shows

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