The Traffic Pyramid Unlocking Podcast Growth and Business Success with Deirdre Tshien

03/17/25 • 20 min

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Are you tired of spending hours crafting content for your podcast or video series? As entrepreneurs, we know the struggle of creating engaging marketing materials while trying to grow our businesses. That's where AI-powered solutions come in to save the day.

In this episode, I sit down with Deirdre Tshien, the co-founder and CEO of Capsho, an innovative AI platform that's changing the game for content creators. Deirdre shares her journey from burnt-out entrepreneur to tech innovator, and how she's helping experts amplify their message with ease.

The Power of AI in Content Creation

Discover how Capsho can generate a full suite of marketing assets in under 10 minutes, including:

Episode titles
Player descriptions
Show notes
Social media captions
Promotional emails
Blog posts
LinkedIn articles
YouTube descriptions

Strategies for Podcast Growth

Deirdre breaks down her "Traffic Pyramid" approach to growing your audience:

Passive Organic Marketing: Creating compelling content that attracts listeners
Platform Activation: Leveraging each platform's unique features to boost visibility
Audience Leveraging: Collaborating with others to expand your reach
Paid Advertising: Amplifying successful organic strategies

Content Honey Traps: Capturing Attention

Learn about Deirdre's framework for creating irresistible hooks that compel your audience to take action. She shares examples of effective "honey traps" that can make your content stand out in a crowded digital landscape.

Whether you're a seasoned podcaster or just starting out, this episode offers valuable insights on using AI to streamline your content creation process and grow your influence. Don't miss Deirdre's special offer for Business Chop listeners to try Capsho at a discounted rate! Enter code: AUDREY at check out or visit app.capsho.com/auth/sign-up?via=altogether

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To work with Audrey visit Altogether Marketing LLC

The Power of AI in Content Creation

Discover how Capsho can generate a full suite of marketing assets in under 10 minutes, including:

Episode titles
Player descriptions
Show notes
Social media captions
Promotional emails
Blog posts
LinkedIn articles
YouTube descriptions

Strategies for Podcast Growth

Deirdre breaks down her "Traffic Pyramid" approach to growing your audience:

Passive Organic Marketing: Creating compelling content that attracts listeners
Platform Activation: Leveraging each platform's unique features to boost visibility
Audience Leveraging: Collaborating with others to expand your reach
Paid Advertising: Amplifying successful organic strategies

Content Honey Traps: Capturing Attention

Send us a message

Support the show

Please Rate & Review
To work with Audrey visit Altogether Marketing LLC

Previous Episode

Branding Like a Boss – PR Secrets for Thought Leaders with Liana Zavo

If you’re not building your personal brand, you’re missing out! In this power-packed episode, Audrey Wiggins and PR powerhouse Liana Zavo dive deep into the secrets of personal branding, visibility, and credibility. Liana shares the biggest mistakes entrepreneurs make—like being afraid to tell their story—and reveals how to overcome them by embracing authenticity, strategic positioning, and video content.

She also breaks down the three pillars of a strong personal brand: personality, skills, and experience, and explains why your unique energy is your greatest asset. Plus, hear why every thought leader needs a publicist, how to leverage AI for content creation, and the key to becoming a sought-after expert in your industry. Whether you’re launching a business, growing a platform, or refining your brand message, this episode will equip you with actionable steps to build an unstoppable presence.

Ready to level up? Tune in now and start branding like a boss!

Connect with Liana Zavo here or zavomediapr.com

Email [email protected] or on LinkedIn and Instagram (@zavomediapr). Liana also offers free 15-minute consultations for anyone looking to strengthen their online presence.

Send us a message

Support the show

Please Rate & Review
To work with Audrey visit Altogether Marketing LLC

Next Episode

Vision for Human Connection in an AI World with Mona Bavar

Our guest today is Mona Bavar. She's a cultural innovator blending ancient wisdom with cutting edge AI to transform how businesses tell their stories and shape the future. Born in Iran and raised in America, Mona's multicultural journey sparked a deep passion for bridging worlds and fostering meaningful connections. With her company, BlueApples AI, she helps entrepreneurs harness the power of AI to fuel innovation and creativity while staying true to their authentic voice. Through DLISH, she curates luxury gifting and multi sensory experiences that connect people across cultures, redefining the art of meaningful exchange. By integrating archetypes, storytelling and technology, Mona is at the forefront of helping leaders navigate a future where human connection remains at the heart of innovation. We're going to meet and hear more about Mona after this commercial break.

Between LA and Italy, Blue Apples AI helps businesses merge AI innovation with human creativity. Too often AI is seen as either a quick fix or or creativity killer. Mona shows clients how to use AI as a collaborator. Instead, the goal is to scale smarter, create with intention and keep their brand's identity strong while embracing new technology. Mona, welcome to the business job.

BlueApples.AI

DLISH.us

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Send us a message

Buzzsprout - Let's get your podcast launched!
Start for FREE
Designrr for eBooks, Blogs
Create eBooks, Blogs, Lead Magnets and more!
Riverside.fm Your Own Virtual Studio
Professional Virtual Studio
Altogether Domains, Hosting and More
Bringing your business online - domain names, web design, branded email, security, hosting and more.
Digital Business Cards
Let's speed up your follow up. Get a digital business card.
Small Business Legal Services
Your Small Business Legal Plan can help with any business legal matter.
Get Quality Podcast Guests Now
Keep your podcast schedule filled with quality guests from PodMatch.
American Hat Makers
Since 1972, American Hat Makers has been dedicated to the art of fine hat making.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Please Rate & Review
To work with Audrey visit Altogether Marketing LLC