Strategies for Exponential Growth: Benjamin Friedman's Guide to Scaling Smartly

11/13/23 • 17 min

Benjamin Friedman, President and Founder of Build, Scale, Grow, (2019) and Audrey Wiggins discussed the importance of open communication in keeping everyone aligned with company goals, with Benjamin stressing the need for founders and leaders to communicate often and set clear expectations to build confidence and trust within the team. Benjamin helps fast-growing startups to scale quickly and smartly by installing the right systems, metrics, and experts.

The conversation also covered the challenges and evolution of founders and businesses as they grow, with Benjamin sharing examples of micromanaging co-founders and successful e-commerce founders who learned to delegate and focus on processes. He emphasized the importance of self-awareness and stepping back to think about the business and seek advice from trusted advisors. Additionally, Benjamin discussed his handbook "Scale, Reach Your Peak," which is a comprehensive guide to help leaders grow and scale their businesses.

Finally, the conversation highlighted the need for introverted leaders to find a balance between their strengths and weaknesses in order to succeed in business.

GET THE HANDBOOK: Based on over twenty years of experience and research, Scale: Reach Your Peak is a 500-page modular handbook with over 130 independent, quick-read articles covering various fundamentals, including leadership, growth, sales, marketing, operations, finance, and optimizing teams. Each topic takes five minutes to gain invaluable insights, best practices, practical options, and realistic exercises.

https://webuildscalegrow.com

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To work with Audrey visit Altogether Marketing LLC

Finally, the conversation highlighted the need for introverted leaders to find a balance between their strengths and weaknesses in order to succeed in business.

https://webuildscalegrow.com

Send us a message

Support the show

Please Rate & Review
To work with Audrey visit Altogether Marketing LLC

Previous Episode

Unlocking Success: Data-Driven Decision-Making in Accounting and Finance with Jeff Rudner

Chop Squad our guest knows as an entrepreneur, you have enough on your plate. Managing accounting and finance shouldn’t be an added burden. “We bring a tailored mix of People, Process, and Technology to help you optimize performance and maximize growth,” says Jeff Rudner. Jeff is an accounting and finance expert with a passion for helping companies understand their own financial strategy. After graduating from the University of Florida, he launched his career in Audit at a Big 4 Accounting Firm where he developed key skills and knowledge to identify areas of improvement, build forecast models and support M&A transactions. He then moved on to become the CFO of a rapidly growing startup where he was able to bring his expertise and insight into building internal financial structure processes and supporting a nationwide rollout.

The interview between Audrey Wiggins and Jeff Rudner focused on the importance of managing accounting and finance effectively. Jeff shared his passion for helping companies understand their own financial strategy and his experience as a CFO of a rapidly growing startup, Proseer. Proseer provides expert accounting, finance, and tax solutions to businesses, and Jeff inspires his clients to make informed decisions that strategically boost their bottom line. They also discussed the importance of understanding your business on a deeper level and making data-driven decisions. Know your numbers.

Jeff advised the team to start with high-quality accounting to understand their business and begin the projection process. This is a crucial time for tax planning, as there are a few months left to take action to impact taxes positively. Jeff suggested some strategies for tax planning, such as bringing expenses into this year to reduce net income and deferring revenue into the beginning of next year if cash is not needed.

Additionally, this is a crucial time for budgeting and forecasting, as it allows the team to determine if their plans for next year are feasible and make assumptions on how they will go. Jeff also highlighted a case study of how his team helped a professional services company improve their business performance.

You can schedule an exploratory or discovery call with Proseer at proseer.co/contact/
Be sure to download their helpful ebook at proseer.co/rules-ebook

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To work with Audrey visit Altogether Marketing LLC

Next Episode

From Pages to Profits: Mike Capuzzi's Insights on Tying Products and Services to Short Books

Mike Capuzzi, founder of Bite Sized Books, emphasized the importance of short, helpful books for business owners. He explained how being seen as a book author can give one a competitive edge and how Shooks can be a powerful marketing strategy. Capuzzi offered insights on how to tie products and services to books and shared a formula for creating effective Shooks. He also shared success stories of authors he has worked with and encouraged business owners to consider writing short books as part of their marketing strategy.

Mike shared a success story of a client who was a mercury-free dentist and had written a book called "Are Your Teeth Toxic?" He found local businesses where his ideal readers would be, such as yoga studios, health food stores, and chiropractors' offices, and displayed his book with a free offer. In the first 30 days, he got three new patients worth thousands of dollars, proving the effectiveness of targeted marketing.

Audrey and Mike also discussed the power of short books and being an author. Mike shared success stories of authors who have used his services to create short books and how it has helped them in their business. They also discussed the importance of serving the reader first and creating a book that will benefit them.

Be sure to chicken this ink to receive Mike free materials: Mikecapuzzi.com/magic

Are you ready to write and publish your 100-page book? Visit bitesizedbooks.com

Mike is also a podcast host. Visit his site here authorfactor.com

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