Are You Focusing Your Marketing Efforts on Efficiency or Effectiveness with Gee Ranasinha

04/29/24 • 38 min

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Gee Ranasinha and Audrey Wiggins discussed the relevance of distinguishing between traditional and digital marketing and emphasized the importance of maintaining a professional relationship with clients. They also underscored the need for industry-wide awareness of linguistic and design issues.
The discussion then shifted to the evolving focus of marketing efforts, emphasizing the shift from efficiency to effectiveness. Ranasinha highlighted the challenges of applying logic and process to a discipline like marketing, which is heavily influenced by emotion, context, and behavior. He emphasized the need for comparisons to measure effectiveness and the importance of clarity in measuring marketing tactics. They also stressed the significance of emotional appeal and storytelling in marketing to create a lasting impact on consumers.
They also delved into a discussion about the ethical dilemmas and challenges within the marketing industry. They expressed concern over the abundance of unethical practices and the detrimental effects on small business owners who often fall prey to dishonest marketers. Emphasizing the need for greater industry accountability, they advocated for protecting entrepreneurs from exploitation and stressed the importance of ethical standards in marketing.
Gee Ranasinha is the Founder and CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped over 400 startups and small businesses in ~20 countries grow awareness, reputation, trust and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.
Gee Fun Facts
Met Steve Jobs on 2 separate occasions

Can memorize a shuffled pack of playing cards in order.

Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.

He also has a particularly annoying habit of talking about himself in the third person.
Connect with Gee
Websitehttps://kexin

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To work with Audrey visit Altogether Marketing LLC

Can memorize a shuffled pack of playing cards in order.

Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.

He also has a particularly annoying habit of talking about himself in the third person.
Connect with Gee
Websitehttps://kexin

Send us a message

Support the show

Please Rate & Review
To work with Audrey visit Altogether Marketing LLC

Previous Episode

Harnessing the Power of AI and the Human Mind: Insights from Global Thought Leader Manuj Aggarwal

In this episode of “Business Chop," host Audrey Wiggins introduces her guest, Manuj Aggarwal, an expert in artificial intelligence (AI). Manuj shares his journey from humble beginnings as a factory worker to becoming a global thought leader in AI. He discusses his impactful technology projects, patents in AI, and books on technology.

Audrey asks Manuj about the origins of AI and its impact on society. Manuj explains that AI has been in use for decades, revolutionizing industries like healthcare, education, and e-commerce. He emphasizes the recent democratization of AI, making it accessible to everyone through tools like Chat GPT. The conversation delves into the potential of AI to disrupt jobs and its role in improving efficiency across various sectors. Manuj addresses concerns about AI replacing human jobs, highlighting the historical shift from labor-intensive work to more creative and enjoyable roles.

Switching gears, they discuss the power of the mind and neurodiversity. Manuj advocates for mindfulness practices like meditation and visualization to harness the potential of human intelligence alongside AI. He suggests using AI-generated stories to create positive thoughts and manifest desired outcomes. The episode concludes with insights into the symbiotic relationship between technology and human consciousness, showcasing the transformative possibilities when combined effectively.
Learn more at ManujAggarwal.com

Connect with Manuj on LinkedIn https://www.linkedin.com/in/manujaggarwal and join the community of high-achievers who are changing the world and defining what it means to be truly successful.
Follow his YouTube Channel Bootstrapping Your Dreams
Join us April 27, 2024 at the Elevating the U in Entrepreneur Business Summit. Visit bit.ly/ElevateUApril24 for information and registration. Don't miss out!

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To work with Audrey visit Altogether Marketing LLC

Next Episode

Decoding Business Value: Lessons from Jordi Pujol on Valuation and Engagement

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Learn more and connect with Jordi Pujol at:
https://objectiveibv.com
https://linkedin.com/in/jpujol1
[email protected]

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