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Building Brands

Building Brands

Tim Bouchard

The Building Brands podcast, hosted by Luminus Owner & CEO Tim Bouchard, is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show I’ll dive into a wide variety of topics with industry experts in the building materials and marketing spaces. So whether you’re reinventing a well established company or introducing a new company or product line to the market, these conversations will allow you to draw inspiration from the experiences and knowledge of others who have been there before and succeeded.
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Top 10 Building Brands Episodes

Goodpods has curated a list of the 10 best Building Brands episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Building Brands for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Building Brands episode by adding your comments to the episode page.

Building Brands - How A Strong Brand Identity Improves Marketing
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06/23/20 • 45 min

Josh Taylor, Brand Director at SIXINCH USA talks about the importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone. We also go into how these elements collectively contribute to building long-term brand loyalty and aid in ongoing marketing strategies.

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Building Brands - Social Media For Building Materials Marketing
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05/12/20 • 49 min

Julianna Arjes, Social Media Strategist and Taylor Friehl, Designer at Mortarr dive into the importance of creating connections with your audiences through social media, what to expect when committing to a social media strategy, and how to measure its effectiveness.

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Building Brands - Brand Strategy For Sales & Service Teams
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04/14/20 • 33 min

Mike Bowers, Managing Director at InnerView Group, talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.

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Building Brands - Technology's Role In Building Materials Marketing
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02/04/20 • 29 min

Ben talks about how BIMsmith was started, the ways technology is providing advantages for manufacturers, how it’s benefiting building professionals, and what future role technology will play in the building materials industry.

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Building Brands - Improving Diversity & Inclusion in Marketing
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07/07/20 • 48 min

Keni Thacker, Founder of 100 Roses From Concrete talks about how advertising ended up where it is today with a lack of representation in marketing departments and ad creative and how the growing diversity in audiences is demanding a shift towards more inclusive advertising. He also touches on how to build more diversity within a company and the wins that can be realized for everyone by making positive change.

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Building Brands - Building Brands Podcast Trailer
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11/26/19 • 1 min

A quick glimpse into what's to come for the Building Brands podcast!

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Matt dives into a number of topics centered around the benefits of using influential content creators as part of a marketing plan to increase exposure, where to find these influencers, and how you might approach working with one.

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Building Brands - Scheduling Announcement
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06/22/21 • 1 min

An update on the release schedule for the podcast. No we're not going away, just switching things up!

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Building Brands - Why Brand is Regaining Traction in Digital Marketing
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06/08/21 • 26 min

A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for digital marketing.

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Building Brands - Product Innovation For A Changing Economy
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03/17/20 • 40 min

Ben talks about the many aspects of finding opportunities in the market that require innovative products and the different ways to approach launching a solution-based product that solves an unresolved problem faced by your target customers.

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FAQ

How many episodes does Building Brands have?

Building Brands currently has 38 episodes available.

What topics does Building Brands cover?

The podcast is about Branding, Marketing, Architecture, Entrepreneurship, Podcasts, Brand Strategy, Interior Design and Business.

What is the most popular episode on Building Brands?

The episode title 'Why Brand is Regaining Traction in Digital Marketing' is the most popular.

What is the average episode length on Building Brands?

The average episode length on Building Brands is 37 minutes.

How often are episodes of Building Brands released?

Episodes of Building Brands are typically released every 14 days.

When was the first episode of Building Brands?

The first episode of Building Brands was released on Nov 26, 2019.

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