Brand Strategy For Sales & Service Teams

04/14/20 • 33 min

Mike Bowers, Managing Director at InnerView Group, talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.

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Crowdsourcing Building Products R&D

Billy Peele, Marketing Manager at Doug Mockett & Company, touches on the importance of new product development and how Doug Mockett & Company has used crowdsourcing product design through their annual design competition to augment their new product pipeline and amplify their brand.

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Brand Strategy During A Pandemic

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking through the situations companies are finding themselves in as we navigate through the COVID-19 pandemic, specifically in regards to brand strategy’s importance to marketing communications during an economic downturn.

Building Brands - Brand Strategy For Sales & Service Teams

Transcript

Tim: 0:00
Welcome Building Brands, listeners. For our eighth episode, I'm joined by Mike Bowers, managing director and InnerView Group. InnerView Group creates brand alignment through internal brand engagement They work with companies to align brand and product stories with customer facing teams. In this episode, our conversation touches on the importance of executing brand strategy not just in external communications, but internally how brand dilution can happen through th