Mike Bowers, Managing Director at InnerView Group, talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.
04/14/20 • 33 min
Building Brands - Brand Strategy For Sales & Service Teams
Transcript
Tim: 0:00
Welcome Building Brands, listeners. For our eighth episode, I'm joined by Mike Bowers, managing director and InnerView Group. InnerView Group creates brand alignment through internal brand engagement They work with companies to align brand and product stories with customer facing teams. In this episode, our conversation touches on the importance of executing brand strategy not just in external communications, but internally how brand dilution can happen through th
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