Building Brands - Product Innovation For A Changing Economy

Product Innovation For A Changing Economy

03/17/20 • 40 min

Ben talks about the many aspects of finding opportunities in the market that require innovative products and the different ways to approach launching a solution-based product that solves an unresolved problem faced by your target customers.

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Building Brands - Product Innovation For A Changing Economy

Transcript

Tim: 0:01
Welcome Building Brands, listeners. For our sixth episode, I'm joined by Ben Skoog, VP of Sales and Marketing at Arcitell. Manufacturers of Qora cladding. Arcitell is a manufacturer of patented fiber reinforced polymer panels for residential and commercial siding. They commercialize superior building products for the envelope of structures that address key performance areas and chronic industry issues. This episode's conversation revolves around the many aspects o