Social Media For Building Materials Marketing

05/12/20 • 49 min

Julianna Arjes, Social Media Strategist and Taylor Friehl, Designer at Mortarr dive into the importance of creating connections with your audiences through social media, what to expect when committing to a social media strategy, and how to measure its effectiveness.

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Brand Strategy During A Pandemic

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking through the situations companies are finding themselves in as we navigate through the COVID-19 pandemic, specifically in regards to brand strategy’s importance to marketing communications during an economic downturn.

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The Value Of Video To A Marketing Strategy

Andy Donovan, President and CEO of dPost and dStudio in Buffalo, NY talks about how video can provide extremely engaging creative as part of an integrated marketing strategy, how to approach this type of production, and the value that you can get in return depending on your objectives.

Building Brands - Social Media For Building Materials Marketing

Transcript

Tim: 0:00
Welcome Building Brands listeners. For our 10th episode, I'm joined by Julianna Arjes, Social Media Strategist and Taylor Friehl, Designer from Mortarr. Mortarr is the leading inspiration gallery networking site for commercial construction and design. Where anyone can find inspiring commercial projects, source top products, meet leading pros and collaborate to move projects from dream state to brick and mortar reality. In this episode, our conversation dives into