How A Strong Brand Identity Improves Marketing

06/23/20 • 45 min

Josh Taylor, Brand Director at SIXINCH USA talks about the importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone. We also go into how these elements collectively contribute to building long-term brand loyalty and aid in ongoing marketing strategies.

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Marketing Through Building Products Publications

Chelsie Butler, Executive Editor at Kitchen & Bath Business Magazine, talks about the importance of trade publications, the audiences they serve, how a brand can best prepare to work with a publication, and the value of using this type of content outlet.

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Improving Diversity & Inclusion in Marketing

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Building Brands - How A Strong Brand Identity Improves Marketing

Transcript

Tim Bouchard
Welcome Building Brands listeners. For our 13th episode, I'm joined by Josh Taylor, Brand Director for SIXINCH USA. SIXINCH is a contract furniture manufacturer that makes furniture that's more than just something you sit on. It's an experience, music, art, culture and charity are what SIXINCH is all about. Definitely not your typical contract furniture company. In this episode, we talk about the importance of a unified brand strategy through a well defined brand identity that ut