MINISODE - 5 Marketing Mistakes of Small Businesses

11/01/18 • 12 min

Bosses & Bourbon | Wedding & Event Podcast

In today's mini-episode, I am sharing the top 5 mistakes that I see small businesses make in the marketing. From not being consistent to staying too close to your comfort zone, these are the marketing tactics that can stall your growth and success. I also reference a previously Bosses & Bourbon podcast episode where I go more in depth on my #2 marketing mistake - building an audience in a space you don't own nor control.

COMPLETE SHOW NOTES

COMPLETE SHOW NOTES

Previous Episode

#08 Naps with Chocolate | Sarah Goude of Regalo Design

Today’s episode features my friend and seasoned wedding planner, Sarah Goude of Regalo Design. Regalo Design has been serving clients in Middle Tennessee for over a decade as a wedding and event planner, florist and event decorator. Sarah found her way into events and weddings after a college professor re-directed her towards a marketing and business career that revealed itself as a full-blown passion. We chatted about how she built her business from scratch, her personal struggles with failure, advocating for your clients, and the importance of mindful growth in business. Sarah also shared her poignant advice for her younger self - advice that all of us need to be reminded of from time to time.

See complete show notes here.

Next Episode

#09 Side Hustles and Girl Bosses | Claire White of White Ink Calligraphy

For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. White Ink Calligraphy provides custom calligraphy for events, weddings, and personal projects. Claire built White Ink Calligraphy from the ground up, starting on social media (one of the many topics we dug into). She also teaches calligraphy classes and oh yeah, she has a full-time gig as a lawyer (#sidehustlegoals). As a relatively new business owner, Claire shared how she built her business around a creative passion while balancing a full-time gig as well as how she uses social media to connect with her clients and grow her business. We dug into some big topics,too - privilege, capitalism, the patriarchy - but it was Claire’s perspective on #girlboss that was eye-opening for me so be sure to listen for that. Lots of meaty stuff in this episode and I really appreciated Claire’s fresh perspective vs my more veteran take on things.

See Complete Show Notes HERE.