Bosses & Bourbon | Wedding & Event Podcast

Today’s episode features my friend and seasoned wedding planner, Sarah Goude of Regalo Design. Regalo Design has been serving clients in Middle Tennessee for over a decade as a wedding and event planner, florist and event decorator. Sarah found her way into events and weddings after a college professor re-directed her towards a marketing and business career that revealed itself as a full-blown passion. We chatted about how she built her business from scratch, her personal struggles with failure, advocating for your clients, and the importance of mindful growth in business. Sarah also shared her poignant advice for her younger self - advice that all of us need to be reminded of from time to time.

See complete show notes here.

In today's mini-episode, I am sharing my tactics for getting clients to leave you a review or testimonial after the event as well as what to do when you get a bad review. Listen to the episode for my additional strategies and actionable tips for wedding and event businesses regarding client reviews.

And don't forget - what did you think? Review the podcast and subscribe to Bosses & Bourbon. Have a question or suggestions for improvement? Email Krista at [email protected].

See complete show notes.

In today's mini-episode, I am sharing my thoughts about wedding blog, Style Me Pretty's decision to close up shop, what this says about the state of the wedding industry and how wedding pros need to respond (hint: focus on what you own and not what you rent in business). Listen to the episode for my actionable advice for wedding and event businesses alike that want to build a company that will sustain and adjust to evitable market changes.

Have a marketing or business question for me? Send me your questions at [email protected]. And be sure to subscribe to our podcast as well as leave a review to let me know how you like the show and what else you want to hear.

Get full show notes HERE

Introducing Q&A with Krista! In today's mini-episode, I answer one of the most common questions I get asked - 'How do reach more wedding and event clients?' (a.k.a 'How do I book more business?')

While I do share my current favorite marketing tools to reach engaged couples and people planning an event, I also share the core questions you need to be asking yourself before you get too committed to any marketing tool or platform.

Have a marketing or business question for me? Send me your questions at [email protected]. And be sure to subscribe to our podcast as well as leave a review to let me know if you like the show and what else you want to hear.

Get full show notes HERE.

For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. White Ink Calligraphy provides custom calligraphy for events, weddings, and personal projects. Claire built White Ink Calligraphy from the ground up, starting on social media (one of the many topics we dug into). She also teaches calligraphy classes and oh yeah, she has a full-time gig as a lawyer (#sidehustlegoals). As a relatively new business owner, Claire shared how she built her business around a creative passion while balancing a full-time gig as well as how she uses social media to connect with her clients and grow her business. We dug into some big topics,too - privilege, capitalism, the patriarchy - but it was Claire’s perspective on #girlboss that was eye-opening for me so be sure to listen for that. Lots of meaty stuff in this episode and I really appreciated Claire’s fresh perspective vs my more veteran take on things.

See Complete Show Notes HERE.