#16: AI on Steroids: Automating Content, Lead Gen & The Future of Thought Leadership

03/13/25 • 25 min

In this mind-blowing episode of Books That Get Leads, host Colin Campbell dives deep into the revolutionary impact of AI automation on content creation, podcasting, and lead generation. Joined by Steven Bowman, founder of InnoSoft Tech, they explore how cutting-edge AI tools like Notebook LM, ChatGPT, and agentic automation can transform the publishing and business landscape.

Learn how AI can:
✅ Automate podcast production, transcription, and distribution effortlessly.
✅ Streamline lead generation by filtering high-value prospects.
✅ Augment creativity while preserving human interaction.
✅ Scale businesses with AI-driven workflows—without sacrificing personalization.

Whether you're a service business owner, consultant, or entrepreneur, this episode will shift your perspective on AI’s mind-bending capabilities. Listen now and step into the future of content automation!

🎙 Guest: Steven Bowman (Founder, InnoSoft Tech)
🌎 Resources & Links: BooksThatGetLeads.com

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🎙 Guest: Steven Bowman (Founder, InnoSoft Tech)
🌎 Resources & Links: BooksThatGetLeads.com

Previous Episode

#15: Content Familiarity Versus Mental Fatigue: How to Keep Your Ideas Fresh and Engaging

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I’m diving into something every content creator, entrepreneur, and author faces at some point—familiarity fatigue. You know that feeling when your ideas start to feel repetitive, like you’ve said it all before and nobody needs to hear it again? It’s not that your content has lost its value—it’s that you’ve become too familiar with it.

I break down the psychological trap of habituation, why we mistakenly believe our content is stale, and how to keep things fresh for both you and your audience. I’ll share strategies I use in my own business, from adopting your audience’s perspective to injecting novelty into your delivery. Plus, I’ll walk through a simple exercise to break your content into bite-sized, engaging pieces that never get old.

If you’ve ever felt stuck, unmotivated, or bored by your own message, this episode is for you. Tune in, and let’s reframe the way you think about content—because your audience is hearing it for the first time.

👉 Listen now and head over to BooksThatGetLeads.com to join the conversation!

Next Episode

#17: Reading Perry Marshall’s Welcome Letter – Lessons in Retention Marketing

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In this episode, I dive into the welcome letter I received from Perry Marshall’s New Renaissance Club. This isn’t just any letter—it’s a masterclass in retention marketing, direct response psychology, and how to onboard new customers in a way that builds deep, lasting relationships.

Join me as I break down:
✅ Why a strong during-unit marketing strategy is just as critical as acquisition
✅ How Perry Marshall’s onboarding materials create instant engagement and community buy-in
✅ The power of for vs. against positioning and why it polarizes the right audience
✅ How you can apply these lessons to your own book and business

If you’re looking for ways to make your book a relationship-building asset instead of just another lead magnet, this episode is for you.

🔗 Get more insights at BooksThatGetLeads.com

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