Books That Get Leads

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🔖 Episode Summary:
You’ve heard the phrase “Don’t judge a book by its cover”—but let’s be real, we do. And before we even get to the cover, we judge books by their titles. A title is more than just words—it’s a marketing tool, a positioning statement, and the first step in a lead generation funnel. If you’re an entrepreneur, consultant, or service business owner looking to use a book as a business asset, this episode is for you.

In today’s deep dive, I break down:
✅ How to filter a title for clarity, impact, and shareability.
✅ The biggest mistakes authors make when naming their books.
✅ What Amazon’s category system can teach you about titling.
✅ How to create a title that sticks in your audience’s brain and sells your expertise.

Using real-world examples from bestselling books (Profit First, Traffic Secrets, The Truth About Thyroid), we explore why some titles work and others flop. Plus, I’ll show you a simple mental exercise to test whether your title is too clever for its own good.

🔗 Resources Mentioned:
📌 Join our community: BooksThatGetLeads.com
📌 Free guide: How to Craft a Lead-Generating Title
📌 Get my latest book updates: Follow me on LinkedIn

📢 Call to Action:
What’s your book title? Share it in the Books That Get Leads Facebook group, and let’s refine it together.

🎧 Hit play and start crafting a title that works for your business, not against it.

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Hey, it’s Colin Campbell, and in this episode, I’m sharing something personal—the Rule of 1,000. This isn’t just a concept; it’s a mindset that’s shaped my approach to writing, business, and creative work. It’s also tattooed on my hand.

The Rule of 1,000 is simple but powerful. It’s about showing up, making things, and staying in the game long enough to see real results. I break it down into four principles:

🖊 Be Here Now – The only day you have to create is today. Forget the future, let go of the past—just do the work.
🔥 Only Hang Out With 10s – If it’s not a hell yes, it’s a no. People, projects, commitments—this rule keeps your energy focused.
💯 Give It 100% – Love what you do? Prove it. Fully commit, even when it’s scary, even when it doesn’t seem to make sense.
🏆 Stay in the Game – One bad day (or ten) doesn’t define you. Success comes from showing up every day for the long haul.

This episode is for writers, entrepreneurs, and creators who want to build something meaningful. If you’ve ever wondered why consistency matters more than talent, or how to navigate the highs and lows of creative work, you’ll want to hear this.

Let’s get into it.

🎧 Listen now and grab some free resources at BooksThatGetLeads.com.

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Hey, it’s Colin Campbell, and in this episode, I’m sitting down with Chris Mason—one of the sharpest direct response copywriters and operational minds I know. He’s the secret weapon behind Brian Kurtz and the Titans Excel community, and he’s got a goldmine of insight on everything from delegation to AI-proofing your business.

Here’s what you’ll walk away with:

• A practical delegation system you can use to reclaim your creative energy and stay out of the admin weeds.
• The truth about books as front-end lead gen tools—how legendary marketers like Brian Kurtz and Eugene Schwartz built movements around ideas that still convert today.
• Bootcamps, guilt relief, and creating real community—why turning your book into an interactive experience can multiply impact and revenue.
• How to protect your business from the AI tidal wave—and the one thing no machine can ever replace (hint: it’s human).
• Plus: Chris breaks down how to turn any book—yes, even yours—into a powerful bootcamp by identifying teachable processes and simplifying complex ideas.

This isn’t just a conversation—it’s a blueprint for building something that lasts in a fast-changing world.

💡 If you’re a consultant, creative, or service provider who’s serious about using a book to grow your business, this one’s for you.

Grab your notebook. You’re gonna want to write this down.

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Yesterday, I fell prey to my own small-mindedness.

I had prepared a song over the last two weeks to perform live. And it didn’t go as planned. The response wasn’t what I was anticipating, and I had a brief foray with my inner bitch—Poopy Pants made an appearance.

That voice told me:
“No one cares.”
“You suck.”
“What’s the point?”

Today, I took a look at the whole thing and reminded myself: stop giving a fuck about how things are received. If you know what you’re doing is important to you, and it feels positive, and you’re in your usefulness—and you're not hurting anyone—then you have to trust that you're on the right path.

Here’s what actually happened:

I’d prepared this track for two weeks, and while I was building it, I was fantasizing—visualizing how it would land. Basically trying to control the universe.

I get to the venue. A French girl named Joe goes up before me—she’s leaving town in two weeks and brought her crew with her. Room full of hot babes. Which means room full of dudes orbiting the hot babes. Big crowd.

She crushes. Then they all go to the bar. Half the room clears.

I made the mistake of thinking the scenario was different. But most open mics aren't designed to create cohesion between artists. This crowd wasn’t there for the show—they were there for her. And when she was done, they dipped. That was the accurate read.

But instead of staying with the truth, I synched up with my victim. Went small. Instead of cultivating the positivity of the moment, I went negative. That sucked.

What’s crazy? I got a lot of love afterward. People who were there dug it. But I was irked that I even went there—to that “no one cares” mindset. I forgot the cardinal rule:

You're not entitled to anything.
Not to people's attention. Not to their adoration. Not to their money.
The only thing you can control is the quality of what you deliver.

If you’re writing a book, make sure every single paragraph is worth the money.

If you’re performing, give the people in front of you your full soul—no matter how many are left.

If you’re blessed to hit that moment where preparation meets opportunity and something takes off—great. But know this: all the complexity you feel at the small scale? It scales with you.

So don’t chase complexity. Scale simplicity.
Stay focused on making the thing actually good.

That’s the play.

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The Idea Canvas is a Google Doc I keep bookmarked on my browser.

Its sole purpose is to capture ideas in their raw, first form.

I have a few rules for how I use it—for example, by the end of each session, I make sure the page is blank again.

It’s not meant to store anything long-term; it’s just a tool to get ideas out of my head and onto the page.

Once an idea is captured, I move it to its proper place within the hierarchy of my business. That, or kill it completely. Some goblins are too ugly for the light of day.

If I do store it, each idea gets framed as its own document and filed accordingly.

For instance, I was in Jeff Faldalen’s coaching group on Wednesday, where we were using GPT prompts to produce a sales pitch for one of our services.

I developed all that material in the Idea Canvas first.

Then, I transferred the finalized version into the Marketing Playbook for the Books That Get Leads brand.

Specifically, I created a section called "Core Offers" and inserted the cleaned-up material there.

Even for this podcast, I started by sitting down with the Idea Canvas and flushing things out using voice-to-text. This part is really just me having a conversation with myself.

After that, I’ll refine the material with GPT for structure and clarity, bring it back into my Thoughts and Composition doc for typesetting, and finally file it where it belongs.

Hope that’s useful.

Hugs,

Colin