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🚀 Are you afraid of oversaturating your book promotions? You're not alone. Many authors either disappear after a couple of launch posts or keep repeating the same message until their audience tunes out. But there’s a smarter way to keep your book top-of-mind without annoying your audience.

In this episode of Books That Get Leads, I break down how to keep your book promotions fresh, engaging, and valuable long after launch day. You’ll discover:

✅ Why “overpromotion” isn’t the real problem (and what is)
✅ How to turn your book into a content goldmine—so every post feels fresh
✅ The “Hamburger Helper” method for weaving your book into useful, engaging content
✅ Social media secrets: Why posting about your book like an ad won’t work—and what to do instead
✅ Real-world examples of brands and marketers who nail credibility-building

🔹 If you’ve ever wondered How do I keep talking about my book without sounding like a broken record?—this episode will give you the answer.

💡 Pro Tip: Your book isn't just a product—it's a conversation starter. When you shift from promotion to providing value, people actually want to hear about it.

🎧 Listen now and learn how to make your book an evergreen content machine!

👉 Join the conversation inside the Books That Get Leads community at booksthatgetleads.com.

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You'll discover:

✅ The shocking impact of AI on book publishing—how it's changing the game for self-published and traditionally published authors alike.

✅ Why AI-generated books might be a ticking time bomb—from dangerous misinformation to copyright battles that could reshape the industry.

✅ How to use AI without losing your voice—the strategic approach to making AI your assistant, not your replacement, so your book stands out and sells.

In this episode, I break down the hard facts, the opportunities, and the risks that AI brings to book publishing. If you're a business owner, consultant, or entrepreneur thinking about writing a book, this is a must-listen.

Hugs,
Colin Campbell
Founder
Books That Get Leads

P.S. If you want to master the art of writing books that position you as an authority and bring in clients, head over to BooksThatGetLeads.com for exclusive free resources. From crafting a compelling message to using AI strategically, everything you need to make your book a lead-generating powerhouse is waiting for you there.

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If your book is supposed to generate leads, then your call to action (CTA) is everything. A great book without a strategic CTA is like a high-traffic website with no opt-in—you're leaving opportunities on the table.

In this episode, I break down how to craft a compelling CTA that actually works, including:

✅ The "Dimensionalized" Offer – How to make your lead magnet irresistible.
✅ The Risk-Based Strategy – Overcoming skepticism and proving your value.
✅ Amazon Algorithm Tricks – How to convert browsers into leads before they even buy your book.
✅ Minimum Viable Opt-In – Why you need something now, even if it's imperfect.

If you're an entrepreneur, consultant, or service provider, your book should be a client-generating machine, not just a vanity project. This episode gives you practical, real-world examples you can apply immediately to turn your readers into leads, clients, and buyers.

Need examples? Want templates?
👉 Get free resources at BooksThatGetLeads.com

🎙️ Let’s optimize your book’s CTA so it does its job—bringing in business.

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In this episode of Books That Get Leads, I break down a powerful yet straightforward framework that can transform the way you write, structure, and present your book: Context, Content, Call-to-Action.

At its core, every great book (or any compelling piece of content) does three things:

1. Establishes Context – Who is this for? Why should they care? How does this fit into their world?
2. Delivers High-Value Content – Whether it’s a step-by-step process, case studies, personal stories, research, or scripts, this is where you create real impact.
3. Leads to a Call-to-Action – What should the reader do next? How do you turn insights into action?

But here’s the kicker—if you’re writing a book to generate leads, you can’t just slap on a CTA at the end and hope for the best. The real magic happens when you weave this structure seamlessly into your book so that every chapter naturally guides the reader toward transformation and action.

I share a real-world example from an estate planning attorney who had to rethink how he positioned his book for different audiences—from retirees preparing their legacy to younger families protecting their future. You’ll also learn about the psychology behind framing your message so that the right people immediately recognize, “This book is for me.”

Plus, I dive into content strategies like proof stacking (thanks to Ed Winslow’s method), using research effectively (without boring your reader), and why storytelling beats dry information every time.

By the end of this episode, you’ll have a crystal-clear structure for your book that ensures every page pulls its weight—whether your goal is attracting high-value clients, positioning yourself as an authority, or making your book an indispensable business asset.

Ready to take the next step? Head over to BooksThatGetLeads.com for free resources and join our community of experts turning their knowledge into powerful books.

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Today’s topic? A simple but powerful writing tip: One Topic Per Sentence.

I grew up in analog writing, and I believe in training your brain for clarity. The best way? Hand-copying great direct response ads. No fluff, no $5 words—just clean, effective writing that keeps your reader engaged. Because at the end of the day, writing is telepathy. You want the image in your head to land clearly in theirs.

If that sounds like something you need, stick around. I keep these episodes short, tactical, and actionable—like a silver bullet for your writing. If you find value, share it. And if you want to go deeper, head over to BooksThatGetLeads.com for more resources.

Let’s dive in.