Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - Infusing Magic and Wonder Into Product Design [featuring Loungefly’s VP of Creative, Liz Desilva]

Infusing Magic and Wonder Into Product Design [featuring Loungefly’s VP of Creative, Liz Desilva]

02/14/22 • 28 min

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

In 2021, collectible items and products became ALL the rage. From re-selling valuable Pokémon cards to investing in one-of-a-kind pieces of art in the form of NFTs, consumers have entered a new era of buying... and brands have recognized that.

Disney-lovers know better than anyone that pin trading and collecting items is more than a hobby, it’s a lifestyle! So, capitalizing on the concept of products becoming collectibles and creating a cult-like following has caused some companies to grow wildly successful, including Loungefly.

If you’ve walked into a Hot Topic or a Disney store, you’ve likely seen Loungefly’s geeky backpacks. They’re not only adorable, but they’re big business for the leading pop-culture lifestyle brand, Funko. How do they achieve this kind of success? It’s an amazing combination of creativity, innovation, and a leader that encourages infusing wonder into every product design.

Listen in as we welcome Liz DeSilva, the Vice President of Creative at Loungefly and the innovative brain behind the accessories, and its extending brands Loungefly Apparel and Stitch Shoppe, to have a magical discussion about the creative process behind turning products into innovative collectibles, that turn customers into life-long fans.

In this episode, Liz and I discuss:

Liz’s professional career: From girls’ clothing graphic designer to creative executive

How to keep your team aligned with the mission and vision for your organization while working remotely

The research and design process for a creative campaign

How Loungefly’s creative process works & Liz’s role in it

Business growth strategies they used to grow sales by 132% in 2021

Upcoming Loungefly collections [SanRio Sweet Treats, Care Bears, E.T., Valentine's Day, Disney Princess Castle, & Disney Villains Scenes Collections] past & upcoming (Gaston) & Liz’s favorites from the past

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Liz’s answers!

Want to learn more?

- Visit Loungefly’s website: www.loungefly.com

- Follow Loungefly on Instagram: www.instagram.com/loungefly

- Follow them on Twitter: www.twitter.com/Loungefly

- Follow them on TikTok: www.tiktok.com/@loungefly

- Connect with them on Facebook: www.facebook.com/shoploungefly

- Follow Stitch Shoppe by Loungefly on Instagram: www.instagram.com/stitchshoppebyloungefly

Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.This episode of Bippity Boppity Business was hosted by Rita Richa.

In this episode, Liz and I discuss:

Liz’s professional career: From girls’ clothing graphic designer to creative executive

How to keep your team aligned with the mission and vision for your organization while working remotely

The research and design process for a creative campaign

How Loungefly’s creative process works & Liz’s role in it

Business growth strategies they used to grow sales by 132% in 2021

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Liz’s answers!

Want to learn more?

- Visit Loungefly’s website: www.loungefly.com

- Follow Loungefly on Instagram: www.instagram.com/loungefly

- Follow them on Twitter: www.twitter.com/Loungefly

- Follow them on TikTok: www.tiktok.com/@loungefly

- Connect with them on Facebook: www.facebook.com/shoploungefly

- Follow Stitch Shoppe by Loungefly on Instagram: www.instagram.com/stitchshoppebyloungefly

Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.This episode of Bippity Boppity Business was hosted by Rita Richa.

Previous Episode

Achieving Excellence in Hospitality, Customer Experience, & Company Culture w/ Former Disney Ambassador, Caitlin Busscher

From taking risks to leading a team, there are many intricate facets to career development. Especially when it comes to positions in hospitality and customer experience, gaining new skills and broadening your impact as a manager can launch your career to new heights.

Having held multiple different positions at Disney World over ten years, Caitlin Busscher knows a thing or two about how the skills learned through working at Disney can be applied to any career in any industry.

So, how do you become a great leader the Disney way? How do you achieve excellence in customer experience and team culture, regardless of what company you work for?

Listen in as I welcome Caitlin Busscher, former Walt Disney World Ambassador and Experience Development Manager, to have a magical discussion about what it takes to achieve excellence in customer service, hospitality, and company culture.

In this episode, Caitlin and I discuss:

How Caitlin’s career at Disney has shaped her as a person & Skills she’s transferred from Disney to other careers.

The power of taking risks in your career and going outside of your comfort zone professionally.

Advice for pursuing a career abroad at Disney Paris, Tokyo, etc.

How to stay organized, focused, and effective when solving business problems.

Characteristics of magical managers and leaders & Why feedback is a gift.

A glimpse into what it’s like to be a Walt Disney World Ambassador.

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Caitlin’s answers!

Do you wish to connect with our special guest?

Visit Caitlin’s website: www.caitwithoutborders.com

Connect with her on LinkedIn: www.linkedin.com/in/caitlinbusscher

Follow her on Instagram: www.instagram.com/caitoutdoors

Read her Q&A in Attractions Magazine: https://bit.ly/3FmmaEI

Read her Medium article “We Keep Moving Forward – Life After Disney”: https://bit.ly/3oGmrvB

Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Next Episode

Innovators & Integrators: How to Turn Your Most Magical Business Ideas into Reality with Heather Havey [Former Disney Cast Member]

It’s no surprise that Disney produces some top tier leaders and visionaries, but what makes Disney leaders so magical?

It’s the “integrators” backstage that know how to bring their most innovative ideas to reality!Because as they say, “The show must go on!”

This week’s guest explains how she was able to execute some of the most complex of ideas and processes during her time at Disney.

As a Cast Member, she spearheaded Workforce Management and productivity for the Disney Sports and Recreation businesses, launched large-scale work such as bringing the Disney Service Basics to life at Walt Disney World, and many more areas of business behind the scenes...

Now, she consults leaders and entrepreneurs on how to fix, build, and grow their businesses to heights higher than Cinderella’s castle.

Listen in as Rita welcomes Heather Havey, former Disney Cast Member, and mastermind behind Heather Havey Consulting, to have a magical discussion about how leaders of all kinds can bring their ideas to reality.

In this episode, Heather and Rita discuss:

Heather’s most magical and most challenging moments as a Disney cast member

The tremendous impacts of 9/11 on Disney, its cast members, and its customers

The power of empathy and a people-focused approach to customer relations

Tips and tools for entrepreneurs and leaders in an ever-changing, tech-driven world

Best practices for guest follow-ups and ensuring a positive customer experience + Disney’s method of “Discover and Recover”

Skills learned at Disney and GE that have boosted Heather’s professional development

What inspired Heather to shift to entrepreneurship and consulting

The new technology system she designed and implemented at Disney that increased automation and trackable workflow while reducing design labor by 50%

Differences between leaders and integrators & How they can successfully work together

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Heather’s answers!

Do you wish to connect with our special guest?

Connect with Heather on LinkedIn: www.linkedin.com/in/heatherlhavey

Visit Heather’s website: www.heatherhaveyconsulting.com

Email her: [email protected]

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha