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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

Rita Richa

No one makes magic in business like Disney! On this podcast we are focused on teaching business leaders and entrepreneurs Disney storytelling magic. You will learn how to infuse wonder into your brand. You will uncover the secrets to immerse your customers and convert them from passive follower to super-fan consumers. Join us as we hear from Disney cast members, influencers, and enthusiasts as we uncover the secrets of what it takes "behind the scenes" to make Disney such a successful and well-loved brand! Better yet, how to apply these tactics and creative ideas for YOUR business! Don't worry, we will be sure to have some good old fashioned Disney fun along the way... It is "Bippity Boppity" business after all! . . . Want to know the best part? This show has a secret premise... (Well, not so secret now!)Our host, Rita Richa, has always DREAMED of getting to see the Cinderella suite at the top of the castle in Walt Disney World, Orlando, FL. Maybe, by episode 100, she just might meet the right person to make her wish come true and get to say: "Well, it all started with a ... podcast".
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Top 10 Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. Episodes

Goodpods has curated a list of the 10 best Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. episode by adding your comments to the episode page.

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - The Business of Storytelling: Finding Wonder and Purpose in Your Work

The Business of Storytelling: Finding Wonder and Purpose in Your Work

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

09/21/22 • 69 min

The passion of art often gets lost in the business world... but when we work from a place of passion, creativity, and wonderment, we can make a magical impact on people.

“Wonder” is defined as a feeling of surprise mingled with admiration, caused my something beautiful, unexpected, unfamiliar, or inexplicable. Here at Bippity Boppity Business, we believe that if you can hold onto the feelings of wonder you once experienced in childhood, you’ll be more likely to create something meaningful and impactful as an adult.

Having started his animation career for the Walt Disney Studios, this week’s guest has a unique background of infusing wonder into his work.

Listen in as Rita welcomes Saul Blinkoff, legendary animator and filmmaker, to have a magical discussion about the power of wonderment in business and the skills/mindsets you need to pursue your most wondrous ideas.

In this episode, Saul and Rita discuss:

  • How Saul became an animator and filmmaker for Disney, Netflix, MTV, and more.
  • How to infuse a sense of wonder in your art or business.
  • The secret to being confident in your career and achieving the “impossible”.
  • How to turn your weaknesses into your strengths.
  • Saul’s best advice for aspiring animators, entrepreneurs, and creators of all kinds.
  • The #1 thing you need to be a successful leader, according to Saul Blinkoff.

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Saul’s wondrous answers!

Do you wish to connect with our special guest?

Visit Saul’s website & listen to the Life of Awesome Podcast: http://www.saulblinkoff.com

Follow him on Instagram: https://www.instagram.com/saul.blinkoff

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to grow?

Discover Rita’s NEW podcast consulting & production company, Reignite Media: https://www.linkedin.com/company/reignite-media

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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - Leadership and Customer Experience: “The Disney Way” w/ Former Disney Executive Vice President of Operations, Lee Cockerell

Leadership and Customer Experience: “The Disney Way” w/ Former Disney Executive Vice President of Operations, Lee Cockerell

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

08/30/21 • 39 min

“It’s Not Magic That Makes It Work, It’s The Way We Work That Makes It Magic.” -Lee Cockerell

Being a leader and running a business isn’t all about the numbers or even your final product or service. It’s about the people and their experiences!

Have you ever been unsatisfied with a company’s customer service or product? Most likely, we all have! What really makes a company or leader shine and succeed, even in the face of an unhappy customer, is their ability to lead their team to greatness and provide outstanding customer experiences, time after time.

But how do you become a great leader while ensuring fantastic experiences for your customers?

Rita Richa welcomes Lee Cockerell. Lee is the former Executive Vice President of Operations for the WALT DISNEY WORLD® Resort, to have a magical discussion about how to approach leadership and world-class customer experience the “Disney” way.

In this episode, Rita and Lee discuss:

-Lee Cockerell’s experience working with Disney & His leadership style; the role of empathy, discipline, and trust in leadership

-How to maintain a low employee turnover

-How to keep your team aligned with the mission and vision of your organization

-Lee’s biggest challenges as a leader: Crisis management, recessions, & more, oh my!

-Incorporating inclusivity and accessibility into the customer experience

-How Disney pivoted during the COVID-19 pandemic & How to use technology to adapt to changes in the market

Lee recommends these professional development books:

-The Effective Executive by Peter Drucker

-The 7 Habits of Highly Effective People by Stephen R Covey

Lee Cockerell’s Best Selling Books:

-Creating Magic...10 Common Sense Leadership Strategies from a Life at Disney is now available in 21 languages,

-The Customer Rules...The 39 Essential Rules for Delivering Sensational Service is currently available in 15 languages.

-Time Management Magic...How to Get More Done Every Day

-Career Magic...How to Stay on Track to Achieve a Stellar Career

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Lee’s answers!

Do you wish to connect with our special guest? Visit his website: www.leecockerell.com

Be sure to hear every conversation about making magic in business on Apple Podcasts, Spotify, and Google.

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - Personal Branding Magic: How to Gain Followers & Build a 6-Figure Business w/ Hala Taha @ YAP Media

Personal Branding Magic: How to Gain Followers & Build a 6-Figure Business w/ Hala Taha @ YAP Media

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

07/28/22 • 36 min

Storytelling is a talent and a gift. A great storyteller can create a connection with their audience, evoke emotion, and leave a lasting impression. The best storytellers immerse us into their worlds and leave us wanting more. As more businesses explore storytelling as a digital content strategy, it's become an increasingly valuable tool in a marketer's arsenal, especially in B2B.

When we story-tell we don’t just create content, we create connection.

And as a result, an amazing phenomenon occurs. We start to gain super fans of our work that eventually turn into our super consumers. And Disney is a company that has properly executed this idea and profited from this content strategy ever its inception.

As I started to think about the best person to explore this topic with, I immediately thought of Hala.

Why?

Hala Taha is the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs and more. Also dubbed the “The Podcast Princess,” Hala is the host of the Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast and has interviewed star-studded guests from the likes of Matthew McConaughey, Deepak Chopra, Seth Godin and countless others.

Hala started her career in radio production while in college at HOT97 on “The Angie Martinez Show.” Later, she launched an entertainment news blog site, “The Sorority of Hip Hop,” where she led an all-female team of 50 bloggers, she nearly snagged a reality TV show on MTV!

She took a temporary exit from the entertainment industry to get an MBA and has 7 years of corporate marketing experience at HP and Disney Streaming Services. She started the Young and Profiting Podcast and YAP Media as a side hustle, scaling the business to 35+ employees before quitting her executive position at Disney to take the leap into entrepreneurship.

YAP Media is now a premier social media and podcast production agency for CEOs, celebrities and top podcasters, with a dozen high-profile clients and nearly 60 employees.

How?

She has mastered the art of story through her personal branding, marketing, and podcast, and she’s got over 150,000 super fans on LinkedIn to prove it!

In this episode, Hala and Rita discuss:

  • Hala’s current business and podcast “YAP”
  • Her thoughts on how to turn super fans into super consumers
  • Tips on podcast storytelling
  • Her mindset on creating content with intent to serve your audience, not yourself
  • How she pushed through constant rejections in her life and finally found success through podcasting and LinkedIn
  • Personal Branding: From 0 -150,000+ Followers and a Six-Figure Business. How she went from rejections to success through her online side hustle.
  • Hala’s former experiences and how they have shapes her professional career then and now
  • And Much More!

Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won’t want to miss Hala’s creative answers!

Do you wish to connect with our special guest?

Connect with Hala @ Young and Profiting:

Hala’s LinkedIn: https://www.linkedin.com/in/htaha/

Hala’s Instagram:https://www.instagram.com/yapwithhala/

Hala’s Twitter: https://twitter.com/yapwithhala

Clubhouse: https://www.clubhouse.com/@halataha

Website: https://www.youngandprofiting.com/

Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s NEW podcast consulting company, Reignite Media.

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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - The Business Case for Culture: Why Pixar and Disney's Merger Almost Failed [w/ Adam Kingl former Disney/Pixar Business Consultant]
play

09/07/22 • 63 min

When Disney acquired Pixar in 2006, it was a big moment for the company.

In the book “Ride of A Lifetime,” former CEO Bob Iger recounts that many felt it was too risky, controversial, and almost impossible to successfully execute.Disney and Pixar were two very different companies, with clashing animation and culture ideals.

Directed under Steve Jobs, Pixar’s creative team were the rebels of animation, innovating and producing work that was far beyond the time and what technology was capable of achieving. They had free range to create, with little to no “corporate red tape”. Pixar’s creative team was creating movie blockbuster hits like “Toy Story” that no one had ever seen before.

Meanwhile, Disney was struggling to rank in the box office- the golden era of the 90’s movies was beginning to fade. At the same time, they had stakeholder expectations, intellectual property, and Walt’s legacy, for their creative team to maintain and consider. Innovation was welcomed, but the prospect of producing 3D animation, instead of hand drawn 2D, was not widely accepted.

There was a lot of worry, from the Pixar team, that they would lose their creative edge, that they would become a corporate machine, that churned out product without any care or feeling.
But Iger knew, in order to continue growing as a business, Disney had to merge with Pixar. Iger was aware of the potential cultural clash that would occur when their two very different organizations would come together. His team couldn’t only be the ones executing this culture change management.

Disney was not only acquiring Pixar's team and outputs, they were also acquiring the values and culture of Pixar. They needed a specialist, a neutral third party, to help bring these two very different worlds of business together.

Adam Kingl was brought on board as a business consultant and leadership expert to help with the transition and merger. By hiring someone like Kingl, who could help them navigate these waters, Pixar was able to maintain their creative spirit and continue to inspire others.

In this episode Rita Richa and Adam Kingl discuss:

Ways business leaders can effectively navigate cultural change and people during a merger

How culture directly correlates to business profitability and business success

Strategies Adam implemented to insure Pixar and Disney’s cultural transition was a success

The difference between scientific management and creative leadership

Future of work and capitalism, how Disney is innovating in this space

The magic ways to fulfill organizational and personal purpose.

Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won’t want to miss Adam's creative answers!

Do you wish to connect with our special guest?

Connect with Adam Kingl @:

Adam's LinkedIn: https://www.linkedin.com/in/htaha/

Website: https://www.youngandprofiting.com/
Check out Adam’s Book, “Next Generation Leadership: How To Ensure Young Talent Will Thrive With Your Organization” here: https://www.amazon.com/Next-Generation-Leadership-Ensure-Organization-ebook/dp/B07TD15SYL/ref=sr_1_1?keywords=adam+kingl&qid=1561900368&s=gateway&sr=8-1

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Have guest ideas or would like to be interviewed?

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha
Email: [email protected]

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s NEW podcast consulting company, Reignite Media.

This episode of Bippity Boppity Business was produced by Reignite Media.

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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - How To Create a Brand People Will Love (Disney Imagineering Secrets) w/ Theron Skees

How To Create a Brand People Will Love (Disney Imagineering Secrets) w/ Theron Skees

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

11/02/22 • 52 min

Theron Skees is a highly adaptive, solution-oriented creative executive with 30 years experience assembling and leading multi-disciplined, cross-functional teams for both domestic and international projects in the Themed Entertainment Industry.

A veteran of Walt Disney Imagineering, he has led diverse concept, design and construction projects from hundreds of millions to multiple billions of dollars in a wide variety of experience types all over the world.

The requirements for theme parks, hotels and attractions are different than retail, dining, entertainment and cruise ships, however, he applies the same story-based approach to connect the brand to the consumer in lasting ways.

Disney is synonymous with family entertainment, and their parks reflect that commitment to quality.

Whether it's the care taken to create an immersive environment or the focus on customer service, Disney sets the standard for the themed entertainment industry.

For Theron, it's all about creating an emotional connection between the brand and the customer.

That's what innovative design is all about. It's not just about making something look pretty; it's about creating an experience that will stay with people long after they've left your park or attraction. When done right, that connection can last a lifetime.
On this episode of Bippity Boppity Business our host, Rita Richa and guestTheron Skees, Owner and CCO @ The Designer's Creative Studio, discuss:

  • Storytelling in business, inspired by Disney
  • How to connect your brand to an audience
  • Excellent CX, infusing wonder in the work and experience
  • How to continually create/innovate in a saturated market/ building selling experiences

Want to learn more about the magic of branding behind the scenes to apply to YOUR business? If yes, then this episode is for you!

Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won’t want to miss Adam's creative answers!

Do you wish to connect with our special guest?

Connect with Theron Skees @: https://linktr.ee/designers.creative.studio

Theron's LinkedIn: https://www.linkedin.com/in/theronskees/

Website: https://www.designerscreativestudio.com/

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! [Leave a rating and review so we can keep making magic! ;)]

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Have guest ideas or would like to be interviewed?

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha
Email: [email protected]

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s NEW podcast consulting company, Reignite Media.

This episode of Bippity Boppity Business was produced by Reignite Media.

bookmark
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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - How Walt Disney Became an Iconic Businessman with Dr. Jeffrey Barnes

How Walt Disney Became an Iconic Businessman with Dr. Jeffrey Barnes

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

10/05/22 • 41 min

Walt Disney’s life story is one of leadership, perseverance, courage, and above all, vision. Having a vision and believing in your wild ideas is vital to building a successful, passion-driven business, especially one that serves our future.

A wise man once said, if you’re facing a fork in the road, trying to figure out which way to go, pick the passionate option and put it all on the line. That wise man is actually our guest today, Dr. Jeffrey Barnes!

Listen in as Rita welcomes Dr. Jeffrey Barnes, best-selling author and world-renowned Disney keynote speaker, to have a magical discussion about the most powerful lessons learned from Walt Disney’s life and career.

In this episode, Rita and Jeffrey discuss:

  • How Walt Disney became an iconic businessman.
  • Why you need to take risks in business and go ALL IN.
  • Innovative technology and business strategies Walt Disney used to market and grow his theme parks.
  • How to truly believe in your wild ideas and see them come to fruition.
  • Why Walt’s older brother, Roy Disney, is a forgotten hero.
  • The powerful role of storytelling in business.
  • The unspoken key to great storytelling.

Be sure to stick around for the Disney Rapid Fire Questions segment! You won’t want to miss Jeffrey’s answers!

Do you wish to connect with our special guest?

Visit Jeffrey’s website: https://thewisdomofwalt.com

Connect with him on LinkedIn: https://www.linkedin.com/in/jeffrey-a-barnes-a18055106

Follow him on Instagram: https://www.instagram.com/drdisneyland

Follow him on TikTok: https://www.tiktok.com/@drdisneyland

Connect with him on Facebook: https://www.facebook.com/thewisdomofwalt

Check out Dr. Jeffrey Barnes’s books: https://thewisdomofwalt.com/books

Email him: [email protected]

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to grow?

Discover Rita’s NEW podcast consulting & production company, Reignite Media:

https://www.linkedin.com/company/reignite-media

bookmark
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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - Pitfalls & Pixie Dust of Podcasting: How Podcasting Helped 3 Entrepreneurs

Pitfalls & Pixie Dust of Podcasting: How Podcasting Helped 3 Entrepreneurs

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

08/03/22 • 32 min

This episode of Bippity Boppity Business was a live streamed virtual event!
A virtual event for business leaders who want to learn about the benefits of podcasting from storyteller experts and two former Disney cast members!
Presented by Rita Richa, host of Bippity Boppity business & Founder of Reignite Media [B2B Podcast Coaching & Content Creation Collaborator].
Rita Richa is joined with TWO Former Disney Cast Members and Entrepreneurs rocking it in their spaces:
Cassie Tucker and Katie Currens!
Cassie is the Co-host of the Marketing Happy hour & Founder of CAMM Media.
She has 6+ years of experience in social media, marketing, public relations, photography, and consulting at a local and even international level.
Do you wish to connect with our special guests?
Connect with Cassie Tucker of CAMM Media on LinkedIn Here: https://www.linkedin.com/in/cassaundrapalmer/
Connect with Katie Currens of One Spark Solutions on LinkedIn Here: https://www.linkedin.com/in/katiecurrens/

She’s a HUGE fan of storytelling and loves coming up with creative ways of engaging audiences.
Katie Currens is the Host of One Spark stories and Chief Engagement Officer at One Spark Solutions. She specializes in providing "people-focused" empowering Innovative & empathetic leadership solutions.
Her motivation to explore wonders has contributed to her extensive knowledge through self-taught and formal education. In an effort to help create more equitable and inclusive experiences, she has completed several certificated courses on DEI in the workplace through the University of South Florida.
In this special feature virtual event they will discuss 3 things:
✨ How podcasting has helped us as entrepreneurs network with dream collaborators and clients
✨ Why podcasting is our favorite form of content creation for our business
✨ What most business leaders get wrong about podcasting when they first start out
If you are a business leader that is looking to infuse wonder, connection, and creativity in your work, this event is for you!

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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - Inspirational Leadership Lessons from the Happiest Place on Earth w/ Dan Cockerell

Inspirational Leadership Lessons from the Happiest Place on Earth w/ Dan Cockerell

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

11/17/22 • 53 min

Being a successful business leader requires more than just making a profit. It's about hiring the right people, training them well, and treating them with respect.

It's about finding ways to infuse passion and wonder into their work to create memorable customer experiences. And it's about building relationships - with team members, customers, and the community.

In this episode of Bippity Boppity Business, former VP of Magic Kingdom, Dan Cockerell, shares his insights on what it takes to be a successful business leader.

He discusses the importance of having a common purpose, the power of storytelling, and the need to build relationships.

Rita Richa [Our Host] and Dan have a magical discussion about:

•Why Dan Cockerell believes that having a common purpose is important for keeping a culture together.

• How hiring the right people, training them well, and treating them with respect is key to being a successful leader.

• The reason Disney uses storytelling to connect with their audience and inspire them to take action AND is something that businesses of all sizes can adapt to fit their own needs

• Stories are memorable, and by sharing them, businesses can create an emotional connection with their customers

•Leaders should encourage their team to find ways to infuse passion and wonder into their work to create memorable experiences for customers- by involving the team in the creation process and being open-minded to new ideas.

• How leaders can make a difference by respecting and valuing diversity among team members, listening to everyone's point of view, and giving them a chance to express themselves candidly.

• What to do to create a super fan of your business, service or product. [Hint: you need both consistency (the science) as well as an emotional connection (the art).]

Dan’s advice is timely and relevant for business leaders of all sizes. By following his advice, you can create a culture of excellence in your organization and inspire your team to reach new levels of success!

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to create, rebrand, or grow? Discover Rita’s NEW podcast consulting company, Reignite Media. Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won’t want to miss Dan’s creative answers!

Do you wish to connect with our special guest?

Connect with Dan Cockerell @ Cockerell Consulting:

Dan’s LinkedIn: https://www.linkedin.com/in/dancockerell/

Dan’s Instagram: https://www.instagram.com/dancockerell/

Dan’s Website: https://dancockerell.com/

Dan’s Email: [email protected]

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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - The Magic of Aligned Leadership: Cultivating High-Quality Leadership, Culture, and Service w/ Michelle Baker

The Magic of Aligned Leadership: Cultivating High-Quality Leadership, Culture, and Service w/ Michelle Baker

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

01/25/23 • 31 min

Whether you’re an aspiring leader or a seasoned leader, there’s always more to learn, hone, and achieve. In any field, but particularly in business, leadership is a privilege that must be treated as such. It takes strength, courage, and constant personal development to be a successful leader. Not to mention, it takes a lot of self-care to avoid burnout!

This episode is dedicated to future leaders, seasoned leaders, and the leadership advice that can take you from your first leadership role to your final.

Our guest is a former Director of The Disney Institute where she led on-stage facilitators and collaborated with leading organizations across the world on leadership, culture, and service. Prior to that, she worked for the opening team at Disney Cruise Line. With 25+ years of experience working with Disney, her wisdom is sure to rub off on you throughout this episode!

Listen in as Rita welcomes Michelle Baker, Co-Founder and CEO of Stoneledge Enrichment, to have a magical discussion about cultivating high-quality leadership, culture, and service in your business.

In this episode, Michelle and Rita discuss:

  • How Michelle got started working at Disney & How her Disney career evolved into entrepreneurship.
  • The power of networking in achieving your dream leadership position.
  • Valuable leadership lessons learned from working in customer service/customer experience roles.
  • How to inspire creativity and collaboration in your team.
  • Self-care and personal development for leaders (or as Michelle calls it, “calming inner chaos”).
  • Advice for future leaders and seasoned leaders.

Be sure to stick around for the Disney Rapid Fire Questions segment! You definitely won’t want to miss Michelle’s fantastic answers!

Do you wish to connect with our special guest?

Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michellebakerkusala

Visit her website: https://stoneledgeenrichment.com

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to grow?

Discover Rita’s NEW podcast consulting & production company, Reignite Media: https://www.linkedin.com/company/reignite-media

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Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. - How DISNEY Used Psychology to Create the "Most Magical Place on Earth"  [w/ Jennifer Clinehens, Founder of Choice Hacking]

How DISNEY Used Psychology to Create the "Most Magical Place on Earth" [w/ Jennifer Clinehens, Founder of Choice Hacking]

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.

play

06/22/22 • 73 min

The secret behind Disneyland's success is in Mickey's 10 Commandments.

Created by Disney's "Imagineers," this cheat sheet of sorts forms the core principles behind a brand that has captivated the imaginations of generations.

This week's guest has spent the last 15 years using behavioral and consumer psychology to develop what she calls "meaningful marketing," and one of her major inspirations is Disney's story.

Listen in as Rita welcomes Jennifer Clinehens, the founder of Choice Hacking and the author of the book of the same name. They dive into the psychological concepts behind Disney's vision, design, and execution of Disneyland that have created visitors for life.

In this episode, Jennifer and Rita discuss:

  • Jennifer's introduction to behavioral psychology.
  • The Imagineers and Mickey's 10 Commandments:

1. Know your customer.

2. Wear your guest's shoes, a discussion on empathy.

3. Organize the flow of people and ideas.

4. Create a weenie, a visual magnet, which ties to the concept of salience.

5. Communicate with visual literacy.

6. Avoid overload, applying simplicity theory to minimize cognitive load.

7. Tell one story at a time.

8. Maintain identity and avoid contradiction.

9. For every ounce of treatment, provide a ton of fun.

10. Keep it up.

Jennifer: "I've been using behavioral science and psychology to create again what I'm kind of calling meaningful marketing and customer experience. So this idea that, can we sort of get into people's brains? That sounds creepy, but you know what I mean? Kind of see through people's eyes, why do people do the things that they do even if they don't really know it themselves?"

Jennifer: "We don't create memories from every single moment of an experience. We create memories and opinions and beliefs and things about an experience based on only two points, and that would be the emotional peak, which can be good or bad, so it can be a trough of like a peak, and then the end of the experience."

Jennifer: "I think a really important one is number two, so wear your guest's shoes. Having empathy for customers, the people you're trying to welcome to a park or sell something to, regardless of what your business is. Just go out and pretend to be a customer. Just watch people. And you'd be shocked because, being somebody who's worked in a big company and also in big ad agencies, small ad agencies, working for a client or being a client, you'd just be shocked like people forget."

Be sure to stick around for the Disney Rapid Fire Questions segment! You wouldn't want to miss Jennifer's awesome answers!

Do you wish to connect with our special guest?

Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jenclinehens/

Get her book Choice Hacking: How to use psychology and behavioral science to create an experience that sings: https://www.amazon.com/Choice-Hacking-psychology-behavioral-experience/dp/B08BV7JF2B

Visit her website: https://www.choicehacking.com/

Listen to her podcast, Choice Hacking: https://podcasts.apple.com/gb/podcast/choice-hacking/id1535389276

Subscribe to her YouTube: https://www.youtube.com/c/GrowLiketheGreatest

Tune in to every conversation about making magic in business on Apple Podcasts, Spotify, and Google! Leave a rating and review so we can keep making magic!

Listening on a desktop & can’t see the links? Just search for Bippity Boppity Business in your favorite podcast player.

Connect with Rita:

Visit her website: https://bippityboppitybiz.com

Connect with her on LinkedIn: www.linkedin.com/in/ritaricha

Do you have a podcast you want to grow? Discover Rita’s NEW podcast consulting & production company, Reignite Media: https://www.linkedin.com/company/reignite-media

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FAQ

How many episodes does Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. have?

Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. currently has 45 episodes available.

What topics does Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. cover?

The podcast is about Leadership Podcast, Marketing, Entrepreneurship, B2B Podcast, Podcasts and Business.

What is the most popular episode on Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.?

The episode title 'Leadership and Customer Experience: “The Disney Way” w/ Former Disney Executive Vice President of Operations, Lee Cockerell' is the most popular.

What is the average episode length on Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.?

The average episode length on Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. is 49 minutes.

How often are episodes of Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. released?

Episodes of Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. are typically released every 14 days, 6 hours.

When was the first episode of Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.?

The first episode of Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals. was released on Aug 2, 2021.

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