
Marketing with heart versus hype - Cindy Schulson
04/04/22 • 31 min
Marketing expert Cindy Schulson discusses how marketing can be done with heart rather than the hype that we so often see.
During our conversation, Cindy shares:- How to stand out in this noisy online world by Marketing with Heart vs. Hype
- The three ways to honor yourself so that you truly connect with ideal clients
- How to simplify your marketing so it works and it’s true to you
- How to create an authentic message that connects with the hearts and minds of your ideal clients
- How to select the marketing efforts to focus on
- How to create compelling offers based on your client journey and the best way to convey the value of your offer to ideal clients
About Cindy:
Cindy Schulson is the Founder of Marketing from Within. She shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype.
Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.
Connect with Cindy at https://MarketingfromWithin.com
https://facebook.com/cindyschulson
https://www.linkedin.com/in/cindyschulson/
https://twitter.com/cindyschulson
https://www.instagram.com/cindyschulson/
Download Cindy’s Brand Message Template - Discover how to create a message that connects with the hearts and minds of your ideal clients... and is true to you https://MarketingfromWithin.com
Marketing expert Cindy Schulson discusses how marketing can be done with heart rather than the hype that we so often see.
During our conversation, Cindy shares:- How to stand out in this noisy online world by Marketing with Heart vs. Hype
- The three ways to honor yourself so that you truly connect with ideal clients
- How to simplify your marketing so it works and it’s true to you
- How to create an authentic message that connects with the hearts and minds of your ideal clients
- How to select the marketing efforts to focus on
- How to create compelling offers based on your client journey and the best way to convey the value of your offer to ideal clients
About Cindy:
Cindy Schulson is the Founder of Marketing from Within. She shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype.
Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.
Connect with Cindy at https://MarketingfromWithin.com
https://facebook.com/cindyschulson
https://www.linkedin.com/in/cindyschulson/
https://twitter.com/cindyschulson
https://www.instagram.com/cindyschulson/
Download Cindy’s Brand Message Template - Discover how to create a message that connects with the hearts and minds of your ideal clients... and is true to you https://MarketingfromWithin.com
Previous Episode

Peak Performance Mindset to Gain Influence - Walt Hampton
Walt shares the Peak Performance Mindset to Gain Influence During our conversation, Walt shares:
- The difference between Peak Performance and sustainable Peak Performance
- The first step to create sustainable Peak Performance
- How to protect the most important asset to achieve Peak Performance and gain influence
- The three E's for self-care and their role in Peak Performance
- The Importance of being mindful and intentional when striving to achieve Peak Performance.
- How to create a plan to achieve your grander vision
- How to avoid a common trap: short-changing our potential and vision
- The two questions to ask ourselves when we wake up to achieve Peak Performance
- The system to track our results and continue our success
- The reason we need to gather the strength and the courage to share our message even when obstacles and challenges pop up along the way
About Walt
Walt Hampton, J.D. is President of Summit Success International, a global personal & professional development firm; and creator of the Consultant’s Success Formula®. He is a business coach, management consultant, leadership trainer & motivational speaker. He is the best- selling author of Journeys on the Edge: Living a Life That Matters, named a Top 10 Non-Fiction Book and a two-time recipient of the North American Book Awards; as well as the author of The Power Principles of Time Mastery: Do Less, Make More, Have Fun.
A 1984 graduate of The Cornell Law School, Walt was managing partner of a law firm for nearly 30 years with a practice focused on commercial litigation and criminal defense. He was trained as a Results Coach by Robbins Research International and worked directly for Tony Robbins as one of Tony’s elite business coaches.
Walt’s passions are high-altitude mountaineering, ultra-distance running, blue-water sailing & adventure photography. He and his wife, the writer Ann Sheybani, reside in Castletownshend, Co. Cork Ireland.
Next Episode

How to create systems to free up your time so you can build authority and gain influence.
During our conversation, David shares:
How systems can help us free up time to gain influence
The seven key steps to create systems in your business
What activities you must prioritize when you create systems
Common misconceptions about systemizing and how to avoid them
Why business owners should not be documenting systems
Must-have tools and software to create and document your systems
The scale stage for systems development as a company grows
About David:In 2016 David Jenyns systemised himself out of his business ( Melbourne SEO Services) and hired a CEO to run it. Through this process, he became a systems devotee and went on to found systemHUB & SYSTEMology®.
David’s mission is to extract, organise and optimise best practise systems and processes for business owners worldwide.
Listen to the Business Systems Summit podcast https://www.systemhub.com/podcast/
Download David's guide with the system for creating systems: How to increase your business’ value within 90 days by simply documenting what you’re already doing."
https://www.systemhub.com/systems-4-systems/
Read David’s book, Systemology at https://www.systemology.com/book
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