How to Get on Wikipedia

08/02/22 • 26 min

2 Listeners

Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for?

In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.

If you’re wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:

Being consistent with bios in social media
Running AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)
Claiming your knowledge panel to control the facts Google shares about you
Using Google My Business and amplifying your presence with the many features
Looking at the images that show up when you Google yourself... and flag any you may not like so they can be removed
Using Twitter for thought leadership
Landing media and press hits because they do a lot for SEO

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line.

He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.

One resource mentioned in this episode is:

Christina’s Masterclass: EarnMediaNow.com

Connect with Josh online at:

Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/

Josh on Twitter: https://twitter.com/josh_greene

Josh’s Website: TheMatherGroupLLC.com

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.

Being consistent with bios in social media
Running AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)
Claiming your knowledge panel to control the facts Google shares about you
Using Google My Business and amplifying your presence with the many features
Looking at the images that show up when you Google yourself... and flag any you may not like so they can be removed
Using Twitter for thought leadership
Landing media and press hits because they do a lot for SEO

He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.

One resource mentioned in this episode is:

Christina’s Masterclass: EarnMediaNow.com

Connect with Josh online at:

Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/

Josh on Twitter: https://twitter.com/josh_greene

Josh’s Website: TheMatherGroupLLC.com

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Previous Episode

Find Speaking Opportunities in 12 Easy Steps

2 Recommendations

Laurie-Ann Murabito is a reformed painfully shy gal who accidentally became a professional speaker.

In this podcast episode, she talks about how you can find speaking opportunities and how to approach decision-makers so you get booked for them. The 12 specific points she breaks down are:

Looking at where you already hang out and where your memberships are.
Ask people in your network what conferences they go to.
Let people know you are a speaker and can speak on specific topics.
Find the decision-makers by looking at titles like a program coordinator, organizers, etc. You can also go to the association website and look under “about us” or the “leadership” tab.
Find the event planners on LinkedIn to connect with
If you can’t find the information, send your pitch to the President of the organization
Pitch them by mentioning the event and ask about their process for booking speakers. Then tell them about the topics you speak about. If any sounds interesting, let’s talk!
You can get paid on the front end or the back end (to speak and to sell)
Be good on the platform, your niche - be specific and show it everywhere.
Ask, “what’s your budget for speakers?” Pitch a breakout session to increase your value. Look at their revenue and at who has spoken in the past.
Plant seeds to make an offer if no pitching is allowed.
Even if you speak for no fee, send a speaker agreement to let them know what a deal they’re getting. In that agreement, ask for testimonials and referrals.

Laurie-Ann Murabito is a Business Mentor & Speaking Strategist who works with clients to communicate with confidence and leverage speaking opportunities and be positioned as the expert, attract high-end clients, and monetize their authority.

Some resources mentioned in this episode are:

Find Laurie-Ann online at:

Instagram: https://instagram.com/laurieann.murabito/
LinkedIn: https://www.linkedin.com/in/laurieann/

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Next Episode

The ONE Thing you Could do Right Now to Increase Your Confidence with Julie Kraus

Have you ever wondered what could make you not only feel more confident in your work, but also look more confident at the same time?

Julie Kraus is an image consultant who teaches women to use their style as a tool to establish a memorable brand that attracts their ideal clients. Through her signature process helps women curate a wardrobe of their dreams to make getting dressed effortless to shine both on and offline.

In this episode, Julie talk about getting clear on your style and how that aligns with your brand, like:

1. Thinking about what you want your brand to communicate non-verbally and the feeling you want to leave people with (which will translate to your social media feed).

2. Curating a closet that embodies the vision you have for your brand two years from now and questions to ask yourself before purchasing

3. Building a positive mindset around pushing your style to the edge of its comfort zone to elevate your brand.

If you’ve ever wanted to know what kind of results you could see in your business by focusing on shifting your image, roadblocks you could face along the way, and more about Julie’s CHIC Style School, then listen to this!

Book recommendation: Atomic Habits by James Clear

Visit Julie’s website at: juliekraus.com

Follow Julie on Instagram at: @juliekrausxo

Follow Julie on TikTok at: @styletherapist

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.