Become a Media Maven

Laurie-Ann Murabito is a reformed painfully shy gal who accidentally became a professional speaker.

In this podcast episode, she talks about how you can find speaking opportunities and how to approach decision-makers so you get booked for them. The 12 specific points she breaks down are:

1. Looking at where you already hang out and where your memberships are.
2. Ask people in your network what conferences they go to.
3. Let people know you are a speaker and can speak on specific topics.
4. Find the decision-makers by looking at titles like a program coordinator, organizers, etc. You can also go to the association website and look under “about us” or the “leadership” tab.
5. Find the event planners on LinkedIn to connect with
6. If you can’t find the information, send your pitch to the President of the organization
7. Pitch them by mentioning the event and ask about their process for booking speakers. Then tell them about the topics you speak about. If any sounds interesting, let’s talk!
8. You can get paid on the front end or the back end (to speak and to sell)
9. Be good on the platform, your niche - be specific and show it everywhere.
10. Ask, “what’s your budget for speakers?” Pitch a breakout session to increase your value. Look at their revenue and at who has spoken in the past.
11. Plant seeds to make an offer if no pitching is allowed.
12. Even if you speak for no fee, send a speaker agreement to let them know what a deal they’re getting. In that agreement, ask for testimonials and referrals.

Laurie-Ann Murabito is a Business Mentor & Speaking Strategist who works with clients to communicate with confidence and leverage speaking opportunities and be positioned as the expert, attract high-end clients, and monetize their authority.

Some resources mentioned in this episode are:

• Be in Demand podcast
• SpeakAndStandOut.com
• SpeakAndStandOut.com/gift

Find Laurie-Ann online at:

• Instagram: https://instagram.com/laurieann.murabito/
• LinkedIn: https://www.linkedin.com/in/laurieann/

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Everyone’s concerned about their online reputation but no one’s quite sure what to do about it. Worried about SEO, reviews, Google results, Wikipedia, or any other scary-sounding tools that you may be responsible for?

In this episode, Josh Greene will cover the channels that make up your online reputation, provide tactics you can use, and some mini case studies.

If you’re wondering how to take control of your online reputation or which tool is considered the most important for managing your online reputation, this episode has you covered. Josh goes into detail on the following:

1. Being consistent with bios in social media
2. Running AdWords inexpensively on your brand name and your business name (because you get seven lines of text at the top to say whatever you want about yourself)
3. Claiming your knowledge panel to control the facts Google shares about you
4. Using Google My Business and amplifying your presence with the many features
5. Looking at the images that show up when you Google yourself... and flag any you may not like so they can be removed
6. Using Twitter for thought leadership
7. Landing media and press hits because they do a lot for SEO

Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line.

He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and PR Summit.

One resource mentioned in this episode is:

Christina’s Masterclass: EarnMediaNow.com

Connect with Josh online at:

Josh on LinkedIn: https://www.linkedin.com/in/joshgreene1/

Josh on Twitter: https://twitter.com/josh_greene

Josh’s Website: TheMatherGroupLLC.com

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.

I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing... and sales are a side effect of getting attention in the media.

In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product.

I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.

First, they were ready for conversions. When you’re ready, do these five things.

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Shannon Matson is the CEO and Founder of The Social Bungalow, an education and media company that helps entrepreneurs structure ingenious online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.

In this episode, Shannon breaks down what a sticky digital web is and what you can implement today to have one in your business that will bring leads straight to you!

Shannon will also break down her impressive content creation process and how she uses it to amplify her inbound ecosystem... and why she opened a coffee cafe in Sin City!

With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.

Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.

These varying industries and an array of accreditations – from pursuing continuing education credits in copywriting, utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified – speak to her insatiable hunger for driving traffic and conversions to remarkable brands.

These roles brought her opportunities with L’Oreal, Access Hollywood, and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez, and Jennifer Lopez.

Visit The Social Bungalow at TheSocialBungalow.com.

Follow Shannon on Instagram at @TheSocialBungalow.

Pitch to be a Contributor at 16places.com.

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

If you’ve ever thought, “Why create my own events when I can just speak on other people's stages?” or want to know about the different types of events that make the most sense for you, or when are you even ready to host your own event, anyway? Then, how do you get people to actually want to attend?!

All those questions and more will be answered in this podcast episode with Sarah Gray.

Sarah is a 7-figure no BS event marketing strategist from Ireland. She launched her second business in 2019, 8 months before the pandemic hit, and surpassed the seven-figure mark in just over 1 year. (Wild, right?!)

She has an unmatched track record of helping her clients achieve multi-seven-figure success, so no matter what's going on in the world, she knows how to lead you to substantial revenue gains by creating your OWN stage.

In this episode, Sarah breaks down why hosting your own events is one of the BEST (and fun) ways to connect with your followers in a tough economy and how hosting events allows you experience total freedom in your business when it comes to lead generation (so you're no longer dependent on someone else's audience).

To attend Sarah’s next event, Elevate Your Sales from Sept 28th-30th, click here: ElevateYourSalesEvent.com/Christina

Check out LinkedIn Events to invite 1,000 people to your event.

Connect with Sarah Gray:

Facebook: https://www.facebook.com/sarahgraydineen

LinkedIn: https://www.linkedin.com/in/sarahgraydineen/

Instagram: https://www.instagram.com/sarahgrayevents/
To jump on the waiting list for the next Pitch Publicity Profit, click here: PitchPublicityProfit.com

Join Christina's newsletter for insider tips on growing your business without ads here.
Become a contributor to a top website to build your brand with free resources here.
Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit.

Follow Christina on social media at:

• Website
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• TikTok

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.