5 Ways One Media Placement Led to 1,600 Customers

08/15/23 • 17 min

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Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.

I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing... and sales are a side effect of getting attention in the media.

In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product.

I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.

First, they were ready for conversions. When you’re ready, do these five things.

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Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.

I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.

First, they were ready for conversions. When you’re ready, do these five things.

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Previous Episode

5 Reasons NOT to Work with a Pay-for-Placement PR Agency

This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR.

Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with little regard for their reputation or theirs.

By doing this, a PR agency is guaranteeing results. Right off the bat, that’s a red flag.

First of all, The Federal Trade Commission requires content sponsors to disclose whether they have paid for a third-party review or endorsement. When so-called public relations firms make these specific promises, they may be violating fair-trade practices.

Sometimes, they pitch and only charge you when they land something and call it a day. I’ll get into the problems with this today, but sometimes they also pay people they know who contribute to a place they land the coverage and that’s a whole different, darker story. I’ve done many episodes on this before so those out on the podcast.

The lines get blurred when you hire a publicist and ONLY pay them if and when they land you coverage.

In this podcast episode, I explain why.
When you’re ready, here are three ways I can help you.

1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE!

2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. Click here to join my bootcamp now.

3. Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency.

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Next Episode

5 Steps to Get on Fox Business

If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.
Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily.
Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy.
To see the full pitch, word for word, check out the show notes on my blog at BecomeAMediaMaven.com.

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If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.