Hosting Your Own Online Event to Make $1M in One Year with Sarah Gray

09/06/22 • 24 min

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If you’ve ever thought, “Why create my own events when I can just speak on other people's stages?” or want to know about the different types of events that make the most sense for you, or when are you even ready to host your own event, anyway? Then, how do you get people to actually want to attend?!

All those questions and more will be answered in this podcast episode with Sarah Gray.

Sarah is a 7-figure no BS event marketing strategist from Ireland. She launched her second business in 2019, 8 months before the pandemic hit, and surpassed the seven-figure mark in just over 1 year. (Wild, right?!)

She has an unmatched track record of helping her clients achieve multi-seven-figure success, so no matter what's going on in the world, she knows how to lead you to substantial revenue gains by creating your OWN stage.

In this episode, Sarah breaks down why hosting your own events is one of the BEST (and fun) ways to connect with your followers in a tough economy and how hosting events allows you experience total freedom in your business when it comes to lead generation (so you're no longer dependent on someone else's audience).

To attend Sarah’s next event, Elevate Your Sales from Sept 28th-30th, click here: ElevateYourSalesEvent.com/Christina

Check out LinkedIn Events to invite 1,000 people to your event.

Connect with Sarah Gray:

Facebook: https://www.facebook.com/sarahgraydineen

LinkedIn: https://www.linkedin.com/in/sarahgraydineen/

Instagram: https://www.instagram.com/sarahgrayevents/
To jump on the waiting list for the next Pitch Publicity Profit, click here: PitchPublicityProfit.com

Join Christina's newsletter for insider tips on growing your business without ads here.
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All those questions and more will be answered in this podcast episode with Sarah Gray.

To attend Sarah’s next event, Elevate Your Sales from Sept 28th-30th, click here: ElevateYourSalesEvent.com/Christina

Check out LinkedIn Events to invite 1,000 people to your event.

Connect with Sarah Gray:

Facebook: https://www.facebook.com/sarahgraydineen

LinkedIn: https://www.linkedin.com/in/sarahgraydineen/

Instagram: https://www.instagram.com/sarahgrayevents/
To jump on the waiting list for the next Pitch Publicity Profit, click here: PitchPublicityProfit.com

Follow Christina on social media at:

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more podcast episodes, tap here.

Previous Episode

5 Ways Melissa Kwan Went from $0 to $500,000 in 3 Years

Melissa Kwan is the co-founder and CEO of eWebinar. eWebinar does all of your demos, onboarding, and training webinars for you so you don’t have to.

She built it from nothing to $500,000 in annual recurring revenue in just three years, but she says revenue is not easy. Getting people to take out their credit cards is getting harder and harder, retaining customers with unrealistic expectations is hard, and building a product and keeping the burn low is hard.

In this podcast episode, she is going to break down how she did it.... and will explain why she brought on a co-founder a year after she started the business.

Melissa also shares how she got her first 100 customers, going into detail on these five points:

1. Wrote down every company in her network that she thought could benefit from her product

2. Two weeks before launch, she went down the list to tell people about what she was doing to see if they wanted to try it out

3. She scheduled onboarding calls where David (her CTO) and she would watch people sign up and create their first webinar so they could fix UI/UX issues

4. She gave anyone who signed up in the first two months a 60-day free trial (mostly because Stripe wasn't integrated yet!)

5. She started charging when their trial was up - no exceptions.

For any business founder, this is her advice:

Automate what you can so you can do what you can’t
Build a career around what makes you happiest
You can automate tasks and be there for your customers, those two things are not mutually exclusive

Click here to check out eWebinar: https://ewebinar.com/

Follow Melissa on Twitter at @ewebinarlabs and @msskwan

Click here for more on Pieter Levels making millions without employees: https://www.youtube.com/watch?v=V0ej29G7ZGg

If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family... and don’t forget to tap that subscribe button.

For more, visit MediaMavenAndMore.com/podcast.

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Next Episode

Batch 30 Days of Content in One Day (from FinCon)

William Villalobos from TheFutures.io took the stage at FinCon in Orlando in 2022 and talked about two things - the strategy and tactics to batch 30 days of content in one day.

In this episode, I’m going to break down what he said and what I took away from his session on the Solutions Stage.

When it comes to creating content, you need to make decisions like:

What is your business focus?
What is your communication focus?
What actions are you prepared to take?

Now, you need to define your business focus for the year. It could be you building your brand, getting more traffic, attracting investment, increasing leads, etc.

That’s it for strategy. Now, let’s get into the tactics.

More decision-making needs to happen, like:

Channels
Platforms
Frequency
Audience schedule
Your schedule

William said Whatsapp is growing with micro-communities, but TikTok is the biggest one right now... which is not a surprise, right?

This is where people get stuck. They ask themselves, “what in the world should I talk about?!”

Some places to get ideas include:

What are your business goals?
What does your audience want to hear?
Pay attention to the clues they give you in feedback, online discussions, questions, etc..
Ask them how things are going.
What are their objections and complaints?
Share testimonials and case studies.

William also advised to never focus on all ideas at the same time. Personally, I love this piece of advice because we’ve all heard the same, generic stuff over and over again. It’s time to dig deep and go super specific on one topic. That’s where the value is.

Today, a popular strategy is to find out what is trending on TikTok and cater it to your audience, but do this as an experiment. Do everything as an experiment because you never know what will work and what won’t unless you try.

Some things to try experimenting with include:

Try posting spontaneously and using a schedule to see what works best
Use different styles of content like video, broll, text, still image, etc.
Use both long copy and short copy long copy
Always include a CTA, but it doesn’t have to be sales related every time (in my opinion, it shouldn’t be most of the time)

A big takeaway for me is to take TikTok videos and put them on YouTube shorts as “how to” videos... and this would work for Instagram reels too. It’s the same content (just be sure to remove any watermarks that may appear).

Make sure you have a CTA to collect leads and a pixel so

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