Anthony Blatner: A LinkedIn Advertising Masterclass
06/25/20 • 37 min
Today we’re going to be talking about a prime example of why the “wisdom of crowds” isn’t always the most reliable source of facts and why it’s important to sometimes ignore the dogma and TEST things for yourself!
Because today we’re talking about LinkedIn Advertising.
“LinkedIn ads are too expensive. They don’t work. Facebook is the only place to pay for ads.”
I could go on, but these are just some of the things I hear when it comes to advertising on LinkedIn.
The truth is, while they do require a different approach, LinkedIn ads can help your business reach a professional audience that have twice the buying power compared to other channels.
In fact as many as 65% of B2B marketers have acquired clients by using ads on LinkedIn.
But LinkedIn ads are their own category and require their own approach. So today you’ll learn how to make them work from my guest Anthony Blatner, who is a leading expert on generating a positive ROI from LinkedIn advertising.
He is the founder of Modern Media, an Advertising agency that helps B2B companies reach high-level decision makers at scale using LinkedIn Ads and technology.
And as there aren’t many out there sailing on the blue ocean of linkedIn Ads, and even fewer that have proven results, it’s safe to say that Anthony is one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.
On this episode:
- Why you should be looking at LinkedIn Ads if you sell B2B
- The types of LinkedIn Ads
- Why LinkedIn Ads aren’t as expensive as you think
- The step by step process to generate leads with LinkedIn Ads
- A seriously clever way to use LinkedIn Ads you’ll probably never have heard of
And much more!
Resources Mentioned In This Episode:
Connect with Anthony on LinkedIn
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
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The Client Catching Podcast Listener Gift Page
Happy Fishing!
Today we’re going to be talking about a prime example of why the “wisdom of crowds” isn’t always the most reliable source of facts and why it’s important to sometimes ignore the dogma and TEST things for yourself!
Because today we’re talking about LinkedIn Advertising.
“LinkedIn ads are too expensive. They don’t work. Facebook is the only place to pay for ads.”
I could go on, but these are just some of the things I hear when it comes to advertising on LinkedIn.
The truth is, while they do require a different approach, LinkedIn ads can help your business reach a professional audience that have twice the buying power compared to other channels.
In fact as many as 65% of B2B marketers have acquired clients by using ads on LinkedIn.
But LinkedIn ads are their own category and require their own approach. So today you’ll learn how to make them work from my guest Anthony Blatner, who is a leading expert on generating a positive ROI from LinkedIn advertising.
He is the founder of Modern Media, an Advertising agency that helps B2B companies reach high-level decision makers at scale using LinkedIn Ads and technology.
And as there aren’t many out there sailing on the blue ocean of linkedIn Ads, and even fewer that have proven results, it’s safe to say that Anthony is one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities.
On this episode:
- Why you should be looking at LinkedIn Ads if you sell B2B
- The types of LinkedIn Ads
- Why LinkedIn Ads aren’t as expensive as you think
- The step by step process to generate leads with LinkedIn Ads
- A seriously clever way to use LinkedIn Ads you’ll probably never have heard of
And much more!
Resources Mentioned In This Episode:
Connect with Anthony on LinkedIn
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
Previous Episode
A Simple Yet Powerful Way to Have Your Best Clients Promote YOU to 1000’s of Ideal Prospects
After a bit of a hiatus during the Covid lockdown, I'm back with a solo episode today!
During all the disruption, I've realised how important it has become to reassess and go back to basics. And one of those basics is that it’s easy to forget how powerful someone else’s words can be for your own business.
As the saying goes “Nobody sells you better than someone else.”
But I’m not just talking about your standard “testimonials” here. I'm talking about something FAR more powerful...
On this episode:
- How the Covid lockdown has impacted my business
- The Single Most Powerful Marketing Asset Available To Any Business
- The Simple Process To Extract Powerful “Storymonials” That Has Your Clients Selling YOU.
- Specific Strategies To Turn “Storymonials” Into A Surge In Qualified Leads And Revenue.
And much more!
This was part of a talk I did at the Financial Services Brand Accelerator Virtual Event, hosted by Alex Curtis from The Lead Engine (a past guest on the podcast). Alex did an amazing job of turning an in person event, into a virtual one in a crazy short time!
You can get a copy of the slides by clicking here (no opt in)
Resources Mentioned In This Episode:
Listen to Alex Curtis's episode: 4 Principles of Lead Generation Success
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
Next Episode
Have You Forgotten This Basic Fundamental Of Effective Marketing?
On this episode of The Client Catching Podcast I'm going back to basics.
But don't think that doesn't mean what I'm sharing with you doesn't have the potential to transform the effectiveness of your marketing and business growth!
Because usually when I see people struggling with marketing that isn't working, it's more often than not down to the basics being forgotten, or even ignored.
So I dive deep into what I've found to be the most important basic that has the biggest upside when you get it right.
On this episode:
- Why I'm a little weird...
- What drives all of us human beings and how it applies to growing a business.
- When you get this right, you’ll have credit in the bank and no longer have to compete on price.
- The only "secret" to business growth, isn't really a secret at all...
- How to use The Dan Sullivan Question to uncover the hidden desires of your ideal clients and use this ethically to attract new business.
And much more!
Resources Mentioned In This Episode:
Click here to watch the video version
Dan Sullivan's Strategic Coach
The Dan Sullivan Question I use on this episode:
“If we were having a discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress?”
Go and try it with a prospect or client and let me know what you discover by connecting with me on LinkedIn and send me a message!
Oh, and here’s the LinkedIn post with the advert I referred to on bad advertising in the episode – Click here to take a look
Free Video Training!
(Without Cold Calling, Networking, Relying on Referrals or any of that stuff...)
Make sure you grab this and all the other listener goodies by visiting...
The Client Catching Podcast Listener Gift Page
Happy Fishing!
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