B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results.

Connect with Nick: https://www.linkedin.com/in/nickbennett1/

Check out the book!

00:00 Welcome to the Show

00:14 Introduction to Influencer Marketing

00:51 Guest Introduction: Nick Bennett

01:15 Nick Bennett's Journey

02:02 Nick's Book on B2B Influencer Marketing

03:09 Understanding Influencers in B2B

09:07 How to Work with Influencers

14:28 Finding the Right Influencers

18:03 Successful Influencer Campaigns

27:05 Measuring Influencer Campaign Success

30:19 The Future of Influencer Marketing in B2B

33:01 Conclusion and Contact Information

Hosted on Acast. See acast.com/privacy for more information.

Kelly Newman, a facilitator, emotional intelligence consultant, and executive coach with BlueEQ, talks about the value of emotional intelligence and "psychological safety" for audience engagement.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Rita Lebedeva, VP of Product Marketing at Rightway, talks about ReWork, a day-long event featuring big names in health care discussing the intersection of work and health.

Highlights:

The marketing strategy behind hosting a “tentpole” event

Planning an event from the perspective of an attendee

Using time between panels as branding opportunities

Cultivating strategic relationships with event speakers and attendees

Involving your sales team in planning events

Learn more about Rightway

Connect with Rita on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Amanda Forgione, VP of marketing at 614 Group.

Stuff we discuss:

• Knowing your prospects’ specific needs within the context of market trends
• Using Slack as a community building channel
• How being “other-oriented” is a competitive advantage

Learn more about 614 Group

Connect with Amanda on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Julie Murphy, VP of Marketing at Commercial Credit Group, and host Jeremy Shere talk about the value of deeply understanding the needs and challenges of your audience.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.