LinkedIn marketing strategy w/ Diana Mulhall

10/21/21 • 19 min

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Diana Mulhall, Assistant VP of Content Marketing at FinLocker, a fintech company whose financial fitness app prepares consumers for a mortgage and for home ownership.

Highlights:

Using LinkedIn to connect with prospects

Strategies for building thought leadership on LinkedIn

Mining LinkedIn for prospect pain points

Learn more about FinLocker

Connect with Diana Muhall on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Highlights:

Using LinkedIn to connect with prospects

Strategies for building thought leadership on LinkedIn

Mining LinkedIn for prospect pain points

Learn more about FinLocker

Connect with Diana Muhall on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Segment your audience to drive content ROI w/ Dave Savoy

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Dave Savoy, VP of Marketing at 1-800Accountant, an online accounting and accounting consultation platform for freelancers and solopreneurs.

Highlights:

Creating timely content
Geotargeting to get most value from content
Testing content types for effectiveness

Learn more about 1-800Accountant

Connect with Dave Savoy on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Why most leaders are poor communicators w/ Paul Glover

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Paul Glover, the No-B.S. Work Performance Coach and the author of WorkQuake

Highlights:

Why most leaders lack solid communication and engagement skills and why it matters
How leaders can learn to become better communicators
What marketers can learn from leadership communication techniques

Learn more about Paul’s No-B.S. Work Performance coaching

Connect with guest on LinkedIn

Buy a copy of Paul’s book, WorkQuake

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.