B2B influence marketing w/ Nick Bennett
01/03/25 • 35 min
1 Listener
In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results.
Connect with Nick: https://www.linkedin.com/in/nickbennett1/
Check out the book!
00:00 Welcome to the Show
00:14 Introduction to Influencer Marketing
00:51 Guest Introduction: Nick Bennett
01:15 Nick Bennett's Journey
02:02 Nick's Book on B2B Influencer Marketing
03:09 Understanding Influencers in B2B
09:07 How to Work with Influencers
14:28 Finding the Right Influencers
18:03 Successful Influencer Campaigns
27:05 Measuring Influencer Campaign Success
30:19 The Future of Influencer Marketing in B2B
33:01 Conclusion and Contact Information
Hosted on Acast. See acast.com/privacy for more information.
In this episode, host Jeremy Shere welcomes Nick Bennett, the Chief Customer Officer and Co-founder of TACK, a media network and go-to-market firm. Nick shares his journey in B2B marketing, from being a field marketer to co-founding his own company and becoming a LinkedIn influencer. They delve into the nuances of influencer marketing within the B2B space, comparing it to B2C influencer dynamics and discussing effective strategies for leveraging influencers to grow a business. Nick also talks about his upcoming book, 'B2B Influencer Marketing,' which aims to educate on building authentic and impactful marketing campaigns. They discuss how to choose the right influencers, measuring the success of influencer campaigns, and the future opportunities in B2B influencer marketing. Whether you're a marketer or a business owner, this episode offers valuable insights into harnessing the power of influencers to drive meaningful results.
Connect with Nick: https://www.linkedin.com/in/nickbennett1/
Check out the book!
00:00 Welcome to the Show
00:14 Introduction to Influencer Marketing
00:51 Guest Introduction: Nick Bennett
01:15 Nick Bennett's Journey
02:02 Nick's Book on B2B Influencer Marketing
03:09 Understanding Influencers in B2B
09:07 How to Work with Influencers
14:28 Finding the Right Influencers
18:03 Successful Influencer Campaigns
27:05 Measuring Influencer Campaign Success
30:19 The Future of Influencer Marketing in B2B
33:01 Conclusion and Contact Information
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Creating Impactful Industry Reports on a Budget w/ Lacey Budd
In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, survey data, design, and distribution. She also discusses lessons learned from their first report and improvements made for the second edition, highlighting the importance of internal collaboration and maintaining an engaging narrative in reports.
00:21 The Importance of Industry Reports
01:12 Guest Introduction: Lacey Budd from Customer.io
01:23 Overview of Customer.io and Lacey's Role
02:42 Creating a Comprehensive Industry Report
03:42 Planning and Timeline for Report Creation
04:44 Data Collection and Analysis
06:35 Team Collaboration and Project Management
11:35 Survey Data and Insights
16:25 Challenges and Learnings from Data Analysis
24:22 Design and Presentation of the Report
28:34 Breaking Up the Page with Design Elements
29:03 Learning from Last Year's Report
30:53 Starting with Design Direction
35:44 Internal vs. External Report Creation
40:41 Team Collaboration and Morale
43:00 Distribution Strategy for the Report
45:09 Measuring Report Success
48:11 Valuable Insights for the Audience
50:03 Feedback and Improvements
54:49 Conclusion and Contact Information
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Unlocking LinkedIn Success w/ Malte Lange
In this episode, host Jeremy Shere sits down with Malte Lange, CEO of Lead Your Way, to delve into the intricacies of leveraging LinkedIn for B2B marketing. Malte shares his extensive experience in online marketing, particularly focusing on LinkedIn for the last five years. Together, they discuss common pitfalls solopreneurs, coaches, and consultants face on LinkedIn and provide actionable strategies to overcome them. Key takeaways include the importance of having a clear strategy, understanding your target audience, and mixing different types of content. They also explore the benefits of combining organic engagement with paid advertising to effectively reach the right people. Whether you're looking to grow your business or deepen your connections on LinkedIn, this episode is packed with valuable insights.
Connect with Malte: https://www.linkedin.com/in/malte-lange/
00:00 Welcome to the Podcast
00:04 The LinkedIn Dilemma
00:58 Introducing Melta Leng
02:05 The Missing Piece in LinkedIn Strategy
03:05 Developing a Solid LinkedIn Strategy
03:48 Understanding Your Target Audience
12:05 Creating Engaging Content
16:18 Leveraging LinkedIn Ads
21:09 Targeting the Right Audience
22:04 Balancing Paid and Organic Strategies
22:47 Leveraging Tools for Prospect Research
24:52 The Importance of Personalization
27:07 Scaling vs. Personal Touch
29:59 When to Make the Offer
32:08 Tailoring Offers to Prospects
34:18 Building Long-Term Relationships
38:50 Key Takeaways and Final Thoughts
Hosted on Acast. See acast.com/privacy for more information.
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