B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing - Harnessing knowledge of industry trends to build better solutions w/ Amanda Forgione

Harnessing knowledge of industry trends to build better solutions w/ Amanda Forgione

08/12/21 • 10 min

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Amanda Forgione, VP of marketing at 614 Group.

Stuff we discuss:

Knowing your prospects’ specific needs within the context of market trends
Using Slack as a community building channel
How being “other-oriented” is a competitive advantage

Learn more about 614 Group

Connect with Amanda on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Amanda Forgione, VP of marketing at 614 Group.

Stuff we discuss:

Knowing your prospects’ specific needs within the context of market trends
Using Slack as a community building channel
How being “other-oriented” is a competitive advantage

Learn more about 614 Group

Connect with Amanda on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Staying on top of evolving audiences in the cannabis industry w/ John Shearman

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with John Shearman, VP of marketing at Applied DNA Sciences.

Stuff we discuss:

The value of trade shows for one-on-one engagement
The importance of research and engagement as your audience evolves
Unique marketing challenges in cannabis industry

Learn more about Applied DNA Sciences

Connect with John on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Targeting key decision makers in complex audiences w/ Tim Whiting

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Tim Whiting VP of marketing at Label Insight.

Stuff we discuss:

Importance of educating your prospects
The value of webinars for B2B engagement
Unique marketing challenges with CPG brands and retailers

Learn more about Label Insight

Connect with Tim on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.