B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing - The psychology of gift-giving and developing relationships w/ Kris Rudeegraap

The psychology of gift-giving and developing relationships w/ Kris Rudeegraap

06/02/21 • 17 min

B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Kris Rudy-grap, co-founder and CEO of Sendoso, about the psychology behind gifting, engagement, and business relationships.
Stuff we discuss:

Why relationships matter in sales
The fine line between being personable and being overly familiar
How and why sending personalized gifts helps develop relationships

Learn more about Sendoso
Connect with Kris on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Why relationships matter in sales
The fine line between being personable and being overly familiar
How and why sending personalized gifts helps develop relationships

Learn more about Sendoso
Connect with Kris on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Getting into the buyers' mindset w/ Jason Fair

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Jason Fair, VP of Digital Strategy at WireBuzz, about using personas to get into the buyers’ mindset as they navigate the buying journey.

Stuff we talk about:

· The 5-step “Momentum Method” that WireBuzz uses to help their clients guide prospects along the buying journey

· Why you need to talk about your competitors

· The value of narrative structure in designing the buyer’s journey

· How WireBuzz uses the Video Marketing Mastery podcast as a thought leadership channel

Learn more about WireBuzz

Connect with Jason on LinkedIn

Subscribe to Video Marketing Mastery

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Engaging virtual & hybrid event participants w/ Jenna Linnekens

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Jenna Linnekens, CSO and co-founder of Total Brand Experience, about how to make virtual events as engaging and valuable as in-person events.

We discuss:

· How to get online participants involved instead of being merely passive observers

· Why now is a great time for innovation and creativity in the event and experiential marketing industry

Learn more about Total Brand Experience (TBX)

Connect with Jenna on LinkedIn

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.