UX and Content: The Ultimate Recipe for a Great Experience

04/30/24 • 30 min

You’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it's essential for B2B marketing.
Jump into the conversation with Lindy Roux, EVP and Partner, and Simon Mathews, VP User Experience, as they discuss the elements of a positive customer experience and what you can do to achieve it.
Kim Celestre, Content and Marketing Strategy Lead and host of the B2B Content Experience, sheds light on relevant current studies in the Research Roundup.

Ariana Vazquez, Content Marketing Specialist, and Christine Elbo, User Experience Lead, join in Content in the Wild, where they analyze real-life examples to uncover their effective content experience strategies.

Stock music for this podcast is provided by juqboxmusic, from Pond5

Stock music for this podcast is provided by juqboxmusic, from Pond5

Previous Episode

Chatting Up Chatbots: AI's Influence on Marketers and Content Creators

Did someone say "AI"? You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from:

Karla Spormann, CEO and Founder, Tendo Communications and Simon Matthews, VP Experience, Tendo Communications who have an exciting Tendo announcement for listeners!

Tamara Prewitt, Marketing Leader and Technology expert, who joins Kim Celestre, B2B Content Experience podcast host, to discuss AI's influence on marketing and content creators.
and...

Ariana Vazquez, Content Marketing Specialist, Tendo Communications, who will be sharing a recap of HubSpot's INBOUND 2023 conference. Ariana and Kim will share their key takeaways and memorable moments from the event!

Resources:
Want to learn more about how AI is disrupting marketing and content creation? Check out these resources!
7 Guidelines for Using Generative AI for Content Creation
INBOUND 2023 Recap: 4 Takeaways for Content Marketers

Stock music for this podcast is provided by juqboxmusic, from Pond5

Next Episode

Unlocking AI's Potential for B2B Marketers pt. 1

Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops?

In the first part of our AI segment, join the Tendo team as we discuss:

AI usage opportunities for marketers and content strategists
The ominous “zero click threat” of AI’s impact on SEO
Why gen AI has been compared to the “iPhone moment for the enterprise”
Real-world use cases of AI in content operations

In this episode, Tendo CEO and founder Karla Spormann joins EVP and partner Lindy Roux as they discuss customization, creativity, and connectivity—and usage opportunities such as content assessment, taxonomy, and personalization.

Karla and Lindy bring in Tendo’s resident SEO expert Amanda Haxton, who discusses AI-driven changes in the search landscape, including user behavior and the infamous “zero click threat.”

For the Research Roundup, Tendo’s content and marketing strategy lead Kim Celestre shares insights from Stanford’s expansive Annual AI Index Report—how AI affects marketers, content creators, and the most common AI use cases in sales, marketing, and service operations.

Tendo editor Ariana Vazquez wraps up this episode by examining AI in the wild. She’s joined by senior content strategist and AI expert Elizabeth Smith Fong to discuss real world examples, applications, and business use cases for AI.

Resources

Credits
Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

Liked this episode? Hit that share button!

Stock music for this podcast is provided by juqboxmusic, from Pond5