B2B Content Experience

It's a new year! Are you ready to take your B2B content to the next level?

The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:

• Brand journalism with Karla Spormann [0:43]
• Omnichannel with Lindy Roux [6:07]
• SEO with Amanda Haxton [10:00]
• Micropersonalization with John Dorsey [14:20]
• Scaling content with Zach Edling [18:10]
• Content ROI with Kourtney Kovanis [24:00]
• Use cases with Lisa Park [28:45]
• Privacy-first content marketing with Kim Celestre [32:42]

Want to learn more about these topics? Check out these resources:
8 Recommendations for Better Content in 2023
How to Unleash Your Omnichannel Content Strategy
Unlock One-to-One Personalization With Structured Content
How to Create Content Faster Without Losing Your Mind
Why Are More Marketers Investing in Content Audits?
Use Case or Case Study? When to Use Each in Your Content Strategy
Build Trust With Privacy-First Content Marketing
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Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content:

• Is a steep learning curve required to enable structured content? [1:17]

• Does structured content limit freedom and flexibility? [4:57]

• What functions and roles benefit from structured content? [8:45]

• Where can one go to learn more about structured content? [15:50]

Resource links:

“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”

What is Information Architecture

Tendo Glossary: Structured Content

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Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it? In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences:

• What does “content is data” mean? [4:21]

• What are the benefits of using structured content? [8:29]

• How do you get started with structured content? [12:11]

• What technology enables structured content? [17:10]

• Who is doing structured content well? [22:21]

Want to learn more about this fascinating topic? Check out these resources:

• Sign up for Sanity's content newsletter
• Structured Content 101
• “Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”
• Tendo Glossary: Structured Content

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Did you know that 1.5 quintillion bytes of content are created in a day? That’s a LOT of information to digest! If you are wondering how you can provide B2B content experiences that stand out from quintillions of bytes, you have come to the right podcast! In each B2B Content Experience episode, you will hear provocative conversations with industry experts, thought leaders, technology gurus, guest hosts and our very own passionate employees from our B2B content agency, Tendo Communications. Subscribe today to get the latest insights and best practices on how to develop and deploy content experiences that enable you to provide engaging, connected and relevant content to your customers.

Stock music for this podcast is provided by juqboxmusic, from Pond5

In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey. Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.

Resources:
Want to learn more about creating engaging content experiences? Check out these resources:

Scott K. Wilder LinkedIn profile

CLG Campus

Moz Whiteboard Friday
Tendocom.com
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5