B2B Content Experience
Tendo Communications
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How to Level Up Your B2B Content in 2023
B2B Content Experience
01/19/23 • 36 min
It's a new year! Are you ready to take your B2B content to the next level?
The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:
- Brand journalism with Karla Spormann [0:43]
- Omnichannel with Lindy Roux [6:07]
- SEO with Amanda Haxton [10:00]
- Micropersonalization with John Dorsey [14:20]
- Scaling content with Zach Edling [18:10]
- Content ROI with Kourtney Kovanis [24:00]
- Use cases with Lisa Park [28:45]
- Privacy-first content marketing with Kim Celestre [32:42]
Want to learn more about these topics? Check out these resources:
8 Recommendations for Better Content in 2023
How to Unleash Your Omnichannel Content Strategy
Unlock One-to-One Personalization With Structured Content
How to Create Content Faster Without Losing Your Mind
Why Are More Marketers Investing in Content Audits?
Use Case or Case Study? When to Use Each in Your Content Strategy
Build Trust With Privacy-First Content Marketing
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share
Stock music for this podcast is provided by juqboxmusic, from Pond5
01/19/23 • 36 min
The Benefits of Structured Content with Carrie Hane, Part 2
B2B Content Experience
10/24/22 • 19 min
Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content:
• Is a steep learning curve required to enable structured content? [1:17]
• Does structured content limit freedom and flexibility? [4:57]
• What functions and roles benefit from structured content? [8:45]
• Where can one go to learn more about structured content? [15:50]
Resource links:
“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”
What is Information Architecture
Tendo Glossary: Structured Content
Like what you heard in this episode? Share our podcast link so others can check it out: https://b2bcontentexperience.buzzsprout.com/share
Stock music for this podcast is provided by juqboxmusic, from Pond5
10/24/22 • 19 min
The Benefits of Structured Content with Carrie Hane, Part 1
B2B Content Experience
10/24/22 • 28 min
Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it? In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences:
• What does “content is data” mean? [4:21]
• What are the benefits of using structured content? [8:29]
• How do you get started with structured content? [12:11]
• What technology enables structured content? [17:10]
• Who is doing structured content well? [22:21]
Want to learn more about this fascinating topic? Check out these resources:
- Sign up for Sanity's content newsletter
- Structured Content 101
- “Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”
- Tendo Glossary: Structured Content
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share
Stock music for this podcast is provided by juqboxmusic, from Pond5
10/24/22 • 28 min
Coming Soon
B2B Content Experience
10/20/22 • 1 min
Did you know that 1.5 quintillion bytes of content are created in a day? That’s a LOT of information to digest! If you are wondering how you can provide B2B content experiences that stand out from quintillions of bytes, you have come to the right podcast! In each B2B Content Experience episode, you will hear provocative conversations with industry experts, thought leaders, technology gurus, guest hosts and our very own passionate employees from our B2B content agency, Tendo Communications. Subscribe today to get the latest insights and best practices on how to develop and deploy content experiences that enable you to provide engaging, connected and relevant content to your customers.
Stock music for this podcast is provided by juqboxmusic, from Pond5
10/20/22 • 1 min
Creating Engaging Experiences Through Online Communities With Scott Wilder
B2B Content Experience
02/24/23 • 23 min
In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey. Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.
Resources:
Want to learn more about creating engaging content experiences? Check out these resources:
Scott K. Wilder LinkedIn profile
Moz Whiteboard Friday
Tendocom.com
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share
Stock music for this podcast is provided by juqboxmusic, from Pond5
02/24/23 • 23 min
The Power of Personas
B2B Content Experience
04/07/23 • 38 min
In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about:
- Why persona development is important.
- Persona development process
- How personas feed into buyer journey mapping
- The differences between persona development and buyer journey
- Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION
- What content strategists and content marketers should consider when embarking on a persona development process.
Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool.
Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:
Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share
Stock music for this podcast is provided by juqboxmusic, from Pond5
Stock music for this podcast is provided by juqboxmusic, from Pond5
04/07/23 • 38 min
Chatting Up Chatbots: AI's Influence on Marketers and Content Creators
B2B Content Experience
10/17/23 • 31 min
Did someone say "AI"? You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from:
Karla Spormann, CEO and Founder, Tendo Communications and Simon Matthews, VP Experience, Tendo Communications who have an exciting Tendo announcement for listeners!
Tamara Prewitt, Marketing Leader and Technology expert, who joins Kim Celestre, B2B Content Experience podcast host, to discuss AI's influence on marketing and content creators.
and...
Ariana Vazquez, Content Marketing Specialist, Tendo Communications, who will be sharing a recap of HubSpot's INBOUND 2023 conference. Ariana and Kim will share their key takeaways and memorable moments from the event!
Resources:
Want to learn more about how AI is disrupting marketing and content creation? Check out these resources!
7 Guidelines for Using Generative AI for Content Creation
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
Stock music for this podcast is provided by juqboxmusic, from Pond5
10/17/23 • 31 min
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FAQ
How many episodes does B2B Content Experience have?
B2B Content Experience currently has 7 episodes available.
What topics does B2B Content Experience cover?
The podcast is about Marketing, Podcasts, Business and Content.
What is the most popular episode on B2B Content Experience?
The episode title 'How to Level Up Your B2B Content in 2023' is the most popular.
What is the average episode length on B2B Content Experience?
The average episode length on B2B Content Experience is 26 minutes.
How often are episodes of B2B Content Experience released?
Episodes of B2B Content Experience are typically released every 42 days, 9 hours.
When was the first episode of B2B Content Experience?
The first episode of B2B Content Experience was released on Oct 20, 2022.
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