How to Level Up Your B2B Content in 2023

01/19/23 • 36 min

It's a new year! Are you ready to take your B2B content to the next level?

The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:

Brand journalism with Karla Spormann [0:43]
Omnichannel with Lindy Roux [6:07]
SEO with Amanda Haxton [10:00]
Micropersonalization with John Dorsey [14:20]
Scaling content with Zach Edling [18:10]
Content ROI with Kourtney Kovanis [24:00]
Use cases with Lisa Park [28:45]
Privacy-first content marketing with Kim Celestre [32:42]

Want to learn more about these topics? Check out these resources:
8 Recommendations for Better Content in 2023
How to Unleash Your Omnichannel Content Strategy
Unlock One-to-One Personalization With Structured Content
How to Create Content Faster Without Losing Your Mind
Why Are More Marketers Investing in Content Audits?
Use Case or Case Study? When to Use Each in Your Content Strategy
Build Trust With Privacy-First Content Marketing
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

It's a new year! Are you ready to take your B2B content to the next level?

Brand journalism with Karla Spormann [0:43]
Omnichannel with Lindy Roux [6:07]
SEO with Amanda Haxton [10:00]
Micropersonalization with John Dorsey [14:20]
Scaling content with Zach Edling [18:10]
Content ROI with Kourtney Kovanis [24:00]
Use cases with Lisa Park [28:45]
Privacy-first content marketing with Kim Celestre [32:42]

Stock music for this podcast is provided by juqboxmusic, from Pond5

Previous Episode

The Benefits of Structured Content with Carrie Hane, Part 2

Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content:

• Is a steep learning curve required to enable structured content? [1:17]

• Does structured content limit freedom and flexibility? [4:57]

• What functions and roles benefit from structured content? [8:45]

• Where can one go to learn more about structured content? [15:50]

Resource links:

“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”

What is Information Architecture

Tendo Glossary: Structured Content

Like what you heard in this episode? Share our podcast link so others can check it out: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Next Episode

Creating Engaging Experiences Through Online Communities With Scott Wilder

In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey. Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.

Resources:
Want to learn more about creating engaging content experiences? Check out these resources:

Scott K. Wilder LinkedIn profile

CLG Campus

Moz Whiteboard Friday
Tendocom.com
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5