Unlocking AI's Potential for B2B Marketers pt. 1

06/07/24 • 27 min

Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops?

In the first part of our AI segment, join the Tendo team as we discuss:

AI usage opportunities for marketers and content strategists
The ominous “zero click threat” of AI’s impact on SEO
Why gen AI has been compared to the “iPhone moment for the enterprise”
Real-world use cases of AI in content operations

In this episode, Tendo CEO and founder Karla Spormann joins EVP and partner Lindy Roux as they discuss customization, creativity, and connectivity—and usage opportunities such as content assessment, taxonomy, and personalization.

Karla and Lindy bring in Tendo’s resident SEO expert Amanda Haxton, who discusses AI-driven changes in the search landscape, including user behavior and the infamous “zero click threat.”

For the Research Roundup, Tendo’s content and marketing strategy lead Kim Celestre shares insights from Stanford’s expansive Annual AI Index Report—how AI affects marketers, content creators, and the most common AI use cases in sales, marketing, and service operations.

Tendo editor Ariana Vazquez wraps up this episode by examining AI in the wild. She’s joined by senior content strategist and AI expert Elizabeth Smith Fong to discuss real world examples, applications, and business use cases for AI.

Resources

Credits
Producer: Edie Frederick
Sponsored by Tendo Communications, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results.

Liked this episode? Hit that share button!

Stock music for this podcast is provided by juqboxmusic, from Pond5

Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops?

In the first part of our AI segment, join the Tendo team as we discuss:

AI usage opportunities for marketers and content strategists
The ominous “zero click threat” of AI’s impact on SEO
Why gen AI has been compared to the “iPhone moment for the enterprise”
Real-world use cases of AI in content operations

Karla and Lindy bring in Tendo’s resident SEO expert Amanda Haxton, who discusses AI-driven changes in the search landscape, including user behavior and the infamous “zero click threat.”

Resources

Liked this episode? Hit that share button!

Stock music for this podcast is provided by juqboxmusic, from Pond5

Previous Episode

UX and Content: The Ultimate Recipe for a Great Experience

You’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it's essential for B2B marketing.
Jump into the conversation with Lindy Roux, EVP and Partner, and Simon Mathews, VP User Experience, as they discuss the elements of a positive customer experience and what you can do to achieve it.
Kim Celestre, Content and Marketing Strategy Lead and host of the B2B Content Experience, sheds light on relevant current studies in the Research Roundup.

Ariana Vazquez, Content Marketing Specialist, and Christine Elbo, User Experience Lead, join in Content in the Wild, where they analyze real-life examples to uncover their effective content experience strategies.

Stock music for this podcast is provided by juqboxmusic, from Pond5

Next Episode

Should Marketers Fear AI? pt. 2

In the second part of our AI segment, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale.

Tendo EVP and Partner Lindy Roux returns with VP of UX, Simon Mathews, to discuss how AI can help us solve deeper marketing questions more effectively.

Next, Content and Marketing Strategy Lead Kim Celestre shares insights and AI trends discussed in Salesforce’s State of Marketing Report.

To wrap up this episode, Tendo Editor Ariana Vazquez sits down with Content Strategy Lead Nilay Gandhi to discuss how marketers can channel AI usage to effectively scale their content and processes.

Resources