The Benefits of Structured Content with Carrie Hane, Part 2

10/24/22 • 19 min

Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content:

• Is a steep learning curve required to enable structured content? [1:17]

• Does structured content limit freedom and flexibility? [4:57]

• What functions and roles benefit from structured content? [8:45]

• Where can one go to learn more about structured content? [15:50]

Resource links:

“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”

What is Information Architecture

Tendo Glossary: Structured Content

Like what you heard in this episode? Share our podcast link so others can check it out: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

• Is a steep learning curve required to enable structured content? [1:17]

• Does structured content limit freedom and flexibility? [4:57]

• What functions and roles benefit from structured content? [8:45]

• Where can one go to learn more about structured content? [15:50]

Resource links:

“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”

What is Information Architecture

Tendo Glossary: Structured Content

Like what you heard in this episode? Share our podcast link so others can check it out: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Previous Episode

The Benefits of Structured Content with Carrie Hane, Part 1

Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it? In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences:

• What does “content is data” mean? [4:21]

• What are the benefits of using structured content? [8:29]

• How do you get started with structured content? [12:11]

• What technology enables structured content? [17:10]

• Who is doing structured content well? [22:21]

Want to learn more about this fascinating topic? Check out these resources:

Sign up for Sanity's content newsletter
Structured Content 101
“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”
Tendo Glossary: Structured Content

Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Next Episode

How to Level Up Your B2B Content in 2023

It's a new year! Are you ready to take your B2B content to the next level?

The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023: