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B2B Content Experience - The Benefits of Structured Content with Carrie Hane, Part 2

The Benefits of Structured Content with Carrie Hane, Part 2

B2B Content Experience

10/24/22 • 19 min

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Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content:

• Is a steep learning curve required to enable structured content? [1:17]

• Does structured content limit freedom and flexibility? [4:57]

• What functions and roles benefit from structured content? [8:45]

• Where can one go to learn more about structured content? [15:50]

Resource links:

Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow

What is Information Architecture

Tendo Glossary: Structured Content

Like what you heard in this episode? Share our podcast link so others can check it out: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

10/24/22 • 19 min

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