The Benefits of Structured Content with Carrie Hane, Part 1

10/24/22 • 28 min

Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it? In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences:

• What does “content is data” mean? [4:21]

• What are the benefits of using structured content? [8:29]

• How do you get started with structured content? [12:11]

• What technology enables structured content? [17:10]

• Who is doing structured content well? [22:21]

Want to learn more about this fascinating topic? Check out these resources:

Sign up for Sanity's content newsletter
Structured Content 101
“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”
Tendo Glossary: Structured Content

Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

• What does “content is data” mean? [4:21]

• What are the benefits of using structured content? [8:29]

• How do you get started with structured content? [12:11]

• What technology enables structured content? [17:10]

• Who is doing structured content well? [22:21]

Want to learn more about this fascinating topic? Check out these resources:

Sign up for Sanity's content newsletter
Structured Content 101
“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”
Tendo Glossary: Structured Content

Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

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Did you know that 1.5 quintillion bytes of content are created in a day? That’s a LOT of information to digest! If you are wondering how you can provide B2B content experiences that stand out from quintillions of bytes, you have come to the right podcast! In each B2B Content Experience episode, you will hear provocative conversations with industry experts, thought leaders, technology gurus, guest hosts and our very own passionate employees from our B2B content agency, Tendo Communications. Subscribe today to get the latest insights and best practices on how to develop and deploy content experiences that enable you to provide engaging, connected and relevant content to your customers.

Stock music for this podcast is provided by juqboxmusic, from Pond5

Next Episode

The Benefits of Structured Content with Carrie Hane, Part 2

Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content:

• Is a steep learning curve required to enable structured content? [1:17]

• Does structured content limit freedom and flexibility? [4:57]

• What functions and roles benefit from structured content? [8:45]

• Where can one go to learn more about structured content? [15:50]

Resource links:

“Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow”

What is Information Architecture

Tendo Glossary: Structured Content

Like what you heard in this episode? Share our podcast link so others can check it out: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5