B2B Content Experience - The Power of Personas

The Power of Personas

04/07/23 • 38 min

In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about:

Why persona development is important.
Persona development process
How personas feed into buyer journey mapping
The differences between persona development and buyer journey
Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION
What content strategists and content marketers should consider when embarking on a persona development process.

Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool.
Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:

Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about:

Why persona development is important.
Persona development process
How personas feed into buyer journey mapping
The differences between persona development and buyer journey
Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION
What content strategists and content marketers should consider when embarking on a persona development process.

Stock music for this podcast is provided by juqboxmusic, from Pond5

Previous Episode

Creating Engaging Experiences Through Online Communities With Scott Wilder

In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey. Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.

Resources:
Want to learn more about creating engaging content experiences? Check out these resources:

Scott K. Wilder LinkedIn profile

CLG Campus

Moz Whiteboard Friday
Tendocom.com
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Next Episode

Chatting Up Chatbots: AI's Influence on Marketers and Content Creators

Did someone say "AI"? You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from:

Karla Spormann, CEO and Founder, Tendo Communications and Simon Matthews, VP Experience, Tendo Communications who have an exciting Tendo announcement for listeners!

Tamara Prewitt, Marketing Leader and Technology expert, who joins Kim Celestre, B2B Content Experience podcast host, to discuss AI's influence on marketing and content creators.
and...

Ariana Vazquez, Content Marketing Specialist, Tendo Communications, who will be sharing a recap of HubSpot's INBOUND 2023 conference. Ariana and Kim will share their key takeaways and memorable moments from the event!

Resources:
Want to learn more about how AI is disrupting marketing and content creation? Check out these resources!
7 Guidelines for Using Generative AI for Content Creation
INBOUND 2023 Recap: 4 Takeaways for Content Marketers

Stock music for this podcast is provided by juqboxmusic, from Pond5