Creating Engaging Experiences Through Online Communities With Scott Wilder

02/24/23 • 23 min

In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey. Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday.

Resources:
Want to learn more about creating engaging content experiences? Check out these resources:

Scott K. Wilder LinkedIn profile

CLG Campus

Moz Whiteboard Friday
Tendocom.com
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Resources:
Want to learn more about creating engaging content experiences? Check out these resources:

Scott K. Wilder LinkedIn profile

CLG Campus

Moz Whiteboard Friday
Tendocom.com
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Previous Episode

How to Level Up Your B2B Content in 2023

It's a new year! Are you ready to take your B2B content to the next level?

The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023:

Brand journalism with Karla Spormann [0:43]
Omnichannel with Lindy Roux [6:07]
SEO with Amanda Haxton [10:00]
Micropersonalization with John Dorsey [14:20]
Scaling content with Zach Edling [18:10]
Content ROI with Kourtney Kovanis [24:00]
Use cases with Lisa Park [28:45]
Privacy-first content marketing with Kim Celestre [32:42]

Want to learn more about these topics? Check out these resources:
8 Recommendations for Better Content in 2023
How to Unleash Your Omnichannel Content Strategy
Unlock One-to-One Personalization With Structured Content
How to Create Content Faster Without Losing Your Mind
Why Are More Marketers Investing in Content Audits?
Use Case or Case Study? When to Use Each in Your Content Strategy
Build Trust With Privacy-First Content Marketing
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5

Next Episode

The Power of Personas

In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about:

Why persona development is important.
Persona development process
How personas feed into buyer journey mapping
The differences between persona development and buyer journey
Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION
What content strategists and content marketers should consider when embarking on a persona development process.

Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool.
Resources:
Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources:

Zann Aeck LinkedIn profile
HubSpot Make My Persona tool
Tendo Glossary: Buyer Persona
Tendo eBook: The B2B Marketer's Guide to Content Experience
Like what you heard in this episode? Spread the joy by sharing this podcast with others: https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5