Bob Garfield on UGC in The Relationship Era

07/16/19 • 48 min

On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.

Today, you'll learn:

How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
Industries of particular note when it comes to highs and lows of "the relationship era"
In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
The origins of PURPLE and plans for its future
Tips on how to become more authentic

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.

Today, you'll learn:

How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
Industries of particular note when it comes to highs and lows of "the relationship era"
In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
The origins of PURPLE and plans for its future
Tips on how to become more authentic

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Previous Episode

Best of Authentic Influence: 2019 (So Far)

On today's episode, we review the best moments from Authentic Influence from the first half of 2019.

This episode reflects clips and subjects from the following thought leaders:

United Way CMO Lisa Bowman, Hallmark CMO Lindsey Roy and Levi Strauss CMO Jen Sey on stories of personal experience
Mastercard CMO Raja Rajamannar and Cisco CMO Karen Walker on fostering influence through employee initiatives
Foot Locker CMO Jed Berger and New Balance VP Global Marketing Chris Davis on being truly representative of your consumer
ALSAC / St. Jude CMO Emily Callahan on questioning yourself and brand transformation
GE CMO Linda Boff on authenticity as overused but important

It's been a great year so far; here's to a similarly great back half of 2019!

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Next Episode

Funko CMO Molly Hartney on How to Make Your Brand Pop

On today's episode, we are joined by Funko CMO Molly Hartney for a conversation on how the obsession-driven collectible brand is driving the business through the stories of its diehard Funatics.

Today, you'll learn:

How Funko became such an obsessed-over brand in the first place
The importance of "Funaticism" as a driving force to build the brand organically and from the grassroots level
The ways in which Funko amplifies the stories and experiences of its fans/consumers
Molly's favorite stories of collector and consumer experiences with the brand
Some of the newest ways in which fans can interact with Funko today
Molly's favorite Pops

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)