Authentic Influence
Adam Conner
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Top 10 Authentic Influence Episodes
Goodpods has curated a list of the 10 best Authentic Influence episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Authentic Influence for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Authentic Influence episode by adding your comments to the episode page.
Thrive Market CMO Amina Pasha: Melding Mission and Members
Authentic Influence
07/06/20 • 32 min
On today's episode of Authentic Influence, Adam Conner is joined by Amina Pasha, the Chief Marketing Officer of Thrive Market. Thrive Market is an American e-commerce membership-based retailer offering natural and organic food products.
Today, you'll learn:
- Amina's journey to Thrive Market; a description of the business
- Thrive Market's unusual, yet effective early investors: how they made for a foundation of authentic word-spreading
- How membership is prioritized at the brand; how to empower members to serve as brand ambassadors, including standout stories
- How Thrive Market is activating the voices of the over 100,000 new members they've gained since the pandemic broke out
- As always, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
GM CMO Deborah Wahl: Be the Sun
Authentic Influence
06/25/20 • 27 min
On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.
Today, you'll learn:
- After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?
- Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor of hers)
- How Deborah gets customers to share their stories and support causes
- Given recent civil unrest, how GM is contributing to progress
- As always, advice on how to build a more authentic brand
Learn more about "Be the Sun, Not the Salt," a philosophy from Dr. Harry Cohen, here: https://www.bethesunnotthesalt.com/.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Return on Responsibility: Communitas Global Founder Julie Hall
Authentic Influence
05/28/20 • 35 min
On today's episode of Authentic Influence, Adam Conner is joined by Julie Hall, the founder of Communitas Global. Communitas helps businesses connect with their authentic purpose, core values, and guiding principles to drive meaningful, sustainable growth.
Today, you'll learn:
- Why Julie founded Communitas following 25 years in advertising in PR; the concept of "corporate conscience"
- The importance of practicing what you preach, as a company
- Given the current context, thoughts on brands fronting caring to gain value and share, versus actually practicing this same concern for workers before preaching it across the airwaves. Were brands operationalizing this care before the crisis, or did COVID force them to start?
- How the proportions of "social concern" marketing may forever change based on COVID. Will there be a new heightened floor for it?
- How brands leveraging consumers as a channel for growth will change (become more important) going forward
- What Julie envisions for the future of brands practicing what they preach with regard to values
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Lend Me Your Peers: Quicken Loans CMO Casey Hurbis
Authentic Influence
05/27/20 • 32 min
On today's episode of Authentic Influence, Adam Conner is joined by Casey Hurbis, the Chief Marketing Officer of Quicken Loans. Quicken Loans is America's largest lender.
Today, you'll learn:
- Casey's journey to Quicken Loans; the mantras and principles which Casey carries with him every day, and instills in his team, to get better (specifically, the 19 "ism"s)
- Casey's recollections on his favorite moments with the brand, particularly their recent Super Bowl spot with Jason Momoa (which he noted as the toughest 60 seconds of a marketer's life)
- From the highest-profile moments to the most on-the-ground -- what happens on the other side of the storytelling coin; how Quicken captures the experiences of its millions of clients to meet its needs as a 24/7/365 marketing organization
- How capturing client experiences is useful for brand marketing as well as its "talent brand"
- Of course, advice on how to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
The Tito's of Tequila? Dano's Tequila CMO Conley Fitzpatrick
Authentic Influence
05/05/20 • 26 min
On today's episode, a bonus edition for Cinco de Mayo. Adam Conner is joined by Conley Fitzpatrick, the Chief Marketing Officer of Dano's Tequila. Today, Conley chats about breaking in to the craft spirits category during this time -- plus the ways the up-and-coming brand is currently building relationships.
Check out the Dano's virtual happy hours! Here's the link on Facebook https://www.facebook.com/events/1301923573330861/, and the link on Zoom https://zoom.us/j/651931228?pwd=c1ViaG9FaU9jZlZ5Y24yNk5YN2RQQT09.
Today, you'll learn:
- Conley's journey to Dano's; why Conley kept coming back to spirits
- The uptick in craft spirits; the massive backings by A-list celebrities; how Dano's is trying to differentiate despite that (a-la Tito's)
- The ways in which a startup spirits brand builds relationships
- The ways in which Dano's is bringing value to consumers right now (including virtual happy hours!)
- As always, advice on how to be a more authentic marketer and build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
The Future of DTC: Jodi Goldberg, Google Head of Industry, DTC eCommerce
Authentic Influence
03/23/20 • 33 min
On today's episode, Adam Conner is joined by Jodi Goldberg, Head of Industry over DTC eCommerce at Google.
Today, you'll learn:
- Jodi's path to leading DTC for Google; career advice, including how to look for the next job beyond the next job as well as embracing what others don't want to do
- What excites Jodi about DTC; what the biggest strategic opportunities for the industry are
- Examples of who, in DTC, are leading the charge
- Some of the ways Google partners with DTC, including a description of Google Discover Ads. Learn more here: https://support.google.com/google-ads/answer/9270327.
- Advice on how to build a more authentic brand
Here are a few other brands with podcasts mentioned on today's show:
- Helix Sleep founders: https://www.podcast.vivoom.co/post/helix-sleep-founders-podcast
- Rhone CMO: https://www.podcast.vivoom.co/post/rhone-cmo-adam-bridegan-podcast
- Freshly CMO: https://www.podcast.vivoom.co/post/whats-cooking-freshly-cmo-mayur-gupta
- Bombas Co-Founder and Chief Brand Officer: https://www.podcast.vivoom.co/post/bombas-chief-brand-officer-randy-goldberg-podcast Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
12/12/19 • 43 min
On today's episode, I'm joined by Stance's SVP of Marketing, Noelle Bates, for a conversation on how the apparel brand (mostly known for its socks) gets to the customer level in building its communities from the ground up.
Today, you'll learn:
- Noelle's journey to Stance; Stance's mission and Noelle's personal values
- What apparel gets wrong, and how Stance avoids it
- How Stance approaches partnerships (specifically through its "Punks and Poets" initiative)
- How Stance strives to get to the customer level in building authentic relationships
- What Stance has coming up down the line
- Advice on how to build an authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Bob Garfield on UGC in The Relationship Era
Authentic Influence
07/16/19 • 48 min
On today's episode, we are joined live in D.C. by Bob Garfield. Bob is a legendary ad critic, Organizer of PURPLE Project for Democracy, and Host of NPR's On the Media.
Today, you'll learn:
- How advertising has changed through the 2010s with the rise of influencers and pervasive UGC
- How the different mediums and types of content available to consume evolve the original framework of "the relationship era," where the focus is on building trust and relatable experiences
- Industries of particular note when it comes to highs and lows of "the relationship era"
- In Bob's opinion, some of the most memorable public brand/consumer interactions in recent memory
- The origins of PURPLE and plans for its future
- Tips on how to become more authentic
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
Stuart Foster: Throw Out Your Playbooks
Authentic Influence
06/11/20 • 33 min
On today's episode of Authentic Influence, Adam Conner is joined by Stuart Foster for a discussion on how service-based industries will need to rewrite their playbooks as the world reopens. Stuart was most recently Chief Marketing Officer of Topgolf, and previously spent years in the marketing leadership team at Hilton.
Today, you'll learn:
- Stuart's thoughts on current marketing playbooks; why he believes they should be thrown out
- The years of marketing education currently being absorbed in weeks and months of time; the interim playbooks which service-based industries (travel, hospitality, restaurants, entertainment) will need to craft as they are forced to adapt to new models and, through reopening, a limited or staggered ability to serve its consumers
- The chapters currently being written which will stick around after the current context is past, and after nationwide re-openings are completed
- Brands which are (and are not) treating consumers right, right now
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
ALOHA CEO Brad Charron: Let's Redefine the Diet
Authentic Influence
07/16/20 • 32 min
On today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products.
Today, you'll learn:
- Brad's journey to ALOHA; how he focused the brand from a general marketplace to its current selection
- How ALOHA's focusing flowed through to its culture (even before the pandemic); how that has benefited the brand
- How ALOHA has leaned into the renewed importance on health during COVID, and has sought to redefined what "diet" means
- The persona of a brand which will allow it to survive post-pandemic, including transparency and the cruciality of purpose-driven brands to "show the receipt"; the steps ALOHA has taken here
- How ALOHA consumers are encouraged to share their stories, diet or no diet; the efforts ALOHA is actively taking to build community
- As always, advice to build a more authentic brand
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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FAQ
How many episodes does Authentic Influence have?
Authentic Influence currently has 123 episodes available.
What topics does Authentic Influence cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Authentic Influence?
The episode title 'Caraway Founder & CEO Jordan Nathan: Cooking with Customers, not Chemicals' is the most popular.
What is the average episode length on Authentic Influence?
The average episode length on Authentic Influence is 31 minutes.
How often are episodes of Authentic Influence released?
Episodes of Authentic Influence are typically released every 4 days.
When was the first episode of Authentic Influence?
The first episode of Authentic Influence was released on Oct 31, 2018.
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