Amplify Your Success
Melanie Benson
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Amplify Your Success is the only podcast for coaches, consultants, course creators and experts that integrates practical and proven business strategy along with mindset, motivation and energetic tools to amplify impact, income and influence. If you are looking to shatter your earning limits while making a massive impact with your business superpowers, tune in to hear 22 year business veteran Melanie Benson host power-packed conversations with other business industry leaders. Discover more tools and resources at MelanieBenson.com.
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Episode 168: Three Reasons Why Your Podcast Interviews Don't Attract Clients
Amplify Your Success
03/02/20 • 15 min
Have you ever delivered a FANTASTIC interview only to feel massively disappointed with the results?
It happens all the time! Podcasting and online shows have become a powerful platform for showcasing experts. It’s no secret how much I adore podcast guesting as a lead generation strategy – and there are few other visibility techniques that deliver as much value for your time. Not to mention, 99% of these interviews are FREE.
But a passionate conversation is not enough to inspire the audience to want to work with you or at a minimum, get on your free gift.
Inside episode 168 of Amplify Your Success Podcast I’ll reveal three of the most common mistakes you could be making during those interviews that act like a prospect repellent – and more importantly what to do differently to transform your talks into client magnets.
Be sure to join the Amplify Your Success Community to take advantage of the mastery trainings and resources!
Key Takeaways
>> Why the passion you have for your topic could actually work against you.
>> The single most important thing you should do for an interview (or live talk) to make sure you are positioned to attract ideal clients.
>> A trick that gets the listener to stop and take note of who you are and what you do (this one thing often leads my guest experts to sales!)
>> How to quickly lose your audience’s interest and cause them to “click away”
Resources Mentioned in This Episode:
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Episode 167: Client Attraction…on Automatic with Jeanna Gabellini
Amplify Your Success
02/24/20 • 38 min
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Do you wish you had a magic wand to magically have more clients enrolling in your programs or services?
You wouldn’t be alone. Increasing sales is probably the most challenging part of growing a service-based business.
What if you knew that just by being more authentic and having more fun you’d turn on a flood of interested buyers?
My friend Jeanna Gabellini is the queen of client attraction and she believes that the reason most people are stuck is they are marketing their offerings without having any fun. You don’t want to miss this power-packed conversation on Amplify Your Success Podcast episode 167.
Be sure to join the Amplify Your Success Community – as we continue to explore the differences – and tips – to propel your expertise to new levels of visibility.
Key Takeaways
>> Jeanna demystifies why more marketing doesn't equal more clients.
>> What a 5-star client is and why you want to design your offerings and marketing to attract more of them.
>> Why fun is Jeanna’s #1 secret “client attraction” ingredient.
>> What to do first if a business owner is struggling to get clients.
>> A simple but highly effective technique to uncover your genius marketing activity.
About The Guest
Jeanna Gabellini is a Master Business Coach. For over twenty years she's help entrepreneurs make more money and attract their very best clients with stress-free strategies. Jeanna's genius zone is liberating business owners from the curse of "not enough" and the myth of "hard work pays off."
She is the co-author of Life Lessons for Mastering the Law of Attraction, along with Eva Gregory, Mark Victor Hansen, & Jack Canfield. Her newest books are 10-Minute Money Makers and Rock Your Profits.
Resources Mentioned in This Episode:
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Episode 252: How To Get More Clients With A Powerful Discovery Call with Nikki Rausch
Amplify Your Success
10/11/21 • 31 min
If you are a coach, consultant, or service provider, chances are you spend a decent amount of time in consultation calls with potential clients. A consultation, often referred to as a “discovery call”, is a short conversation designed to uncover if your services are a good fit for the potential client.
Over the years I’ve heard from countless clients that those conversations often feel frustrating as the service provider pours so much value into that first meeting -- and the conversion with the client isn’t happening.
What if you could enroll more of your ideal clients through those initial conversations? On Amplify Your Success Podcast episode 252, I’m joined by Nikki Rausch of Sales Maven to talk about structuring your discovery calls so that you enroll more of your best clients.
Be sure to join the conversation in the Amplify Your Authority Group.
Key Takeaways[4:55] How to use the power of conversation in Nikki’s selling staircase, a five-step sales process.
[6:51] How to uncover your prospect’s structure to excellence to help them see how to achieve really great results.
[8:33] Why you want to ask the right questions to uncover your prospect’s real problem.
[10:54] The power of “pre-framing” in your sales conversations
[13:19] What to do if your prospect gets into their story or becomes a ‘runaway train’ that is derailing the conversation.
[17:01] One really big reason you aren’t making enough sales from your discovery calls
About The GuestEO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.
With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.
Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy.
An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.
Nikki’s three popular books are available at Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.
Resources Mentioned in This Episode:- Get Nikki’s Free ebook on Closing the Sale
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Episode 276: Tap Into The Gold from Influencers in Your Community
Amplify Your Success
03/28/22 • 25 min
There is a goldmine of opportunity inside your community – and 99% of it is probably untapped. When you intentionally cultivate and nurture relationships with other influencers in your network, opportunities will flow to you over and over again.
It's time to tap into your colleagues and competitors so you can access new markets and eager prospects who are searching for you and your solutions right now – without spending a ton of money and time pitching cold connections.
On episode 276 of Amplify Your Success Podcast discover my 4 step process to cultivating a rich network of high-quality opportunities to share your message and attract new clients.
Key Takeaways
- [3:02] You can’t keep a strong email list on your own. It's easier when you tap into other expert’s communities.
- [4:52] The secret to aligning with your competitors lies in solving problems they create.
- [5:18] Who should you intentionally cultivate a relationship with (and yes, your competitors too.)
- [11:52] How to research and vett potential alliances before you commit.
- [13:13] The key to keeping your connections organized (and a few of my favorite tools.)
- [17:00] Why podcasters have the advantage of collaboration with high profile partners.
- [16:41] My 50/10 focus strategy and how to use it to build your network.
- Request Your Amplify Audit
- Authority Brand Podcast Toolkit
- Streak Google Chrome Plug In
- AirTable
- Women In Podcasting Facebook Group
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Episode 162: Human Design: A clear path to personal success with Chetan Parkyn
Amplify Your Success
01/20/20 • 37 min
Have you ever wondered why some people are like energizer bunnies, with limitless energy that you don’t have?
Or perhaps you don’t understand why your team can’t implement as fast as you get ideas?
I discovered Human Design ten years ago at a time where frustration was high and my motivation was at an all-time low. What I came to quickly realize is I had been trying to build a business with someone else’s design...and I was missing out on all of the great synergy of using MY design.
On Amplify Your Success Podcast episode 162 meet Chetan Parkyn who for 25 years has been helping business owners around the world learn how to activate their most aligned self, using this profound tool called Human Design. I can’t WAIT to share this episode with you!
Be sure to join the Amplify Your Success Community – we’ll have a conversation about which Human Design you are and how you best make decisions!
Key Takeaways
>> What Human Design is and how discovering this teaching put Chetan on his path.
>> What the 5 Human Design types are (Chetan and I both share our types and how its helped us be more fulfilled by living from that design!)
>> Chetan reveals what often impacts someone the most when they don’t understand their Human Design (like when a Projector hangs out with Generators and thinks that’s how business success is supposed to be for them!)
>> What the profile numbers mean and how they can give meaning (and clarity on why your life has taken some twists and turns!)
>> What you can learn about the BEST WAY to make decisions for YOU (so you eliminate procrastination, doubts, and fears and feel more confident.)
>> Chetan’s recommendation on how to use Human Design to up-level success in life, finances and business.
About The Guest
Chetan Parkyn was schooled in England, and traveled the world as a troubleshooting mechanical engineer and ocean-diving engineer. In India, in 1979, while with the enlightened mystic Osho, his abilities to read for people surfaced when his gifts were recognized by two savants, who told him to “get ready” for a system that would come into his life and that he would introduce to the whole world.
Chetan was encouraged to use his gifts to “Read” for people, and he commenced reading hands, cards, the IChing, astrology and other esoteric systems to prepare himself for the “new system.”
In 1993, he was introduced to Human Design, recognized right away this is what the savants had foretold, and has studied, read and taught it worldwide ever since.
His first book : Human Design, Discover the Person You Were Born To Be was first published in 2009 by Harper Collins UK, and is now available in 12 language versions, reaching best-seller status in Chinese, Russian and Bulgarian. Two more books on Human Design, The Book of Lines, and 21st Century View of the IChing, and The Book of Destinies, Discover the Life You Were Born To Live are already being translated and released in other language versions.
25 years after being introduced to Human Design, Chetan continues teaching Human Design online and in person, often with his wife and partner, Carola Eastwood, and resides in San Diego, California.
Resources Mentioned in This Episode:
- For your free Human Design report, please visit www.HumanDesignForUsAll.com
- Get the FREE 7 day e-course on 7 Profit Amplifiers at LINK????
- 7 Amplifiers Image
Episode 161: Success Secrets of Highly Paid Consultants with Michael Zipursky
Amplify Your Success
01/13/20 • 36 min
As a consultant, your bread and butter is winning more proposals. But for some in this service-based profession, those proposals have LONG sales cycles and don’t come along frequently enough.
But there are a few strategies that can set you up to consistently attract your best consulting clients – and beat the stress that comes with constantly marketing your offerings.
On Amplify Your Success Podcast episode 161 meet Michael Zipursky, author of The Elite Consulting Mind, who joins me to share what he’s learned that has led to a multiple seven figure business with 34,000 consultants across the globe.
Be sure to join the Amplify Your Success Community to share your a-ha’s and insights about building a successful business!
Key Takeaways
>> The one growth strategy that has set Michael’s consulting business apart from the thousands of other consultants in his marketing.
>> Exactly what Michael teaches his consultants that help them consistently attract consulting clients.
>> What Michael learned during his wellness study of consultants across the globe about stress and its impact on success
>> The secret to shortening your sales cycle (which helps you keep cash flowing in your business.)
>> What top earning consultants do differently to win more proposals.
About The Guest
Michael Zipursky is the CEO of Consulting Success® and Coach to Consultants. He has advised organizations like Financial Times, Dow Jones, RBC, Omron, Sumitomo and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 300 consultants from around the world in over 50 industries add six and seven figures to their annual revenues. Over 34,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers "The Elite Consulting Mind" and Consulting Success®, the book.
Episode 165: How to Protect Your Company’s Brand Assets with Audrey Dauvet
Amplify Your Success
02/10/20 • 33 min
Did you know that creative entrepreneurs often leave their best, most profitable brand assets completely vulnerable?
You work really hard to create an amazing program or come up with the perfect name, only to discover that someone else has started using your best messaging statements. Not cool, right?
It’s happened to me several times over the last 20 years and unless you take the right steps to protect your brand assets, you’ll sink countless dollars into trying to recover your assets (and might not win.)
Not to mention what you MUST do if you have a global presence for your business offerings, podcast, programs or online courses!
I thought I’d turn to a global intellectual property expert and long-time entrepreneur to get clear on what to do to keep your intellectual property protected. Listen in to my discussion with French lawyer Audrey Dauvet, host of the INTA Brand & New Podcast on Amplify Your Success Podcast episode 165.
Be sure to join the Amplify Your Success Community – we’ll share some more tips about getting trademarked and protecting your brand assets.
Key Takeaways
>> What Audrey discovered being a global trademark counsel and entrepreneur about protecting company assets?
>> Not sure when the perfect time to file trademarks is? Audrey shares the most critical stage of development to file (and her answer might just surprise you.)
>> Talk about lessons learned! Audrey’s seen some HUGE financial debacles around protecting intellectual property. You’ll learn what to do better from these situations.
>> If your business serves a global audience like mine, Audrey talks about the unique Brand Asset Protection necessary.
About The Guest
Audrey Dauvet is the host of Brand & New, a podcast of the International Trademark Association. Ms. Dauvet is a French-born lawyer, intellectual property and technology consultant, and entrepreneur based in the United States and France. Her career has included serving as Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, where she implemented its anticounterfeiting programs in key markets.
Ms. Dauvet holds a LL.M (DESS) in Industrial Property Law, Sorbonne Law School, Paris, and a Master’s degree in Economy and Finance from The Paris Institute of Political Studies (Sciences Po). She has also been part of a leadership executive program at INSEAD.
Resources Mentioned in This Episode:
Free Legal Resource: www.inta.org
Amplify Your Success Community
Your Revenue Rush (IMAGE & AD)
Episode 158: Six Questions to Complete the Year with Power & Clarity
Amplify Your Success
12/23/19 • 17 min
At the end of a year (or even the end of a quarter) is a perfect time to take stock on how your business performed. Before you set those new goals and get busy planning, take a few minutes to inventory what did work – and more importantly what did not work – to use this information as fuel for greater success.
Inside episode 158 of Amplify Your Success Podcast I’ll walk you through a worksheet I use to ask six questions to help me close out the year with power and clarity. And if you’d like to get this FREE worksheet to use, I’ve made it available to you.
Be sure to join the Amplify Your Success Community to get the downloadable worksheet and share your wins and learnings from the year!
Key Takeaways
>> What six questions that help me close out the year with gratitude (and why that’s important when setting goals for a new year.)
>> Why anchoring in the people you’ve met during the previous year can help you open up more strategic partners and collaboration opportunities.
>> The importance of celebrating the small wins, even if you felt you didn’t accomplish ANYTHING on your goal’s list.
>> A Bonus Question that will help you avoid the common pitfall of “doing more of what doesn’t work”
Resources Mentioned in This Episode:
Episode 163: Growth Mindset: Using Curiosity to Inspire Action with Debra Kasowski
Amplify Your Success
01/27/20 • 44 min
When you set a goal, are you so focused on achieving it that you miss the growth opportunities along the way?
Sometimes, it’s not about the end game but who you become as you pursue that goal. That’s one of the premises behind Growth Mindset and when you tap into curiosity instead of judgement, blame and frustration, you can experience massive personal transformation. That transformation leads to taking more aligned and exciting daily steps that lead you to your desired outcome.
On Amplify Your Success Podcast episode 163 I’m talking with author and keynote speaker Debra Kasowski, who reveals why shifting out of judger and into learner can help you take more inspired actions towards your goals and dreams.
If you ever feel stuck, overwhelmed, frustrated or are starting to lose hope about your goals, then this is an important episode of Amplify Your Success to listen to today.
Be sure to join the Amplify Your Success Community – we’ll explore more about how your daily success habits shape your destiny!
Key Takeaways
>> What the growth mindset by Carol Dweck is (and how to know if you are stuck in a fixed mindset that is holding you back from success opportunities.)
>> Why your mindset is influencing every single result you achieve (or don’t!)
>> Debra and I share some of the key signs your mindset is not in the right place.
>> Why you must tackle mindset BEFORE you focus on strategies!
>> The single most success habit that most entrepreneurs DO NOT use enough!
About The Guest
Debra Kasowski, the charismatic host of the thought-provoking
podcast, The Millionaire Woman Show, is committed to
enriching the leadership potential of her countless clients,
essentially guiding them to go within to capitalize on their true
personal power, so they can achieve the measurable success
they desire in business, and in life.
After graduating with distinction, having earned a Bachelor of
Science in Nursing, this award winning, three-time international
bestselling author, speaker and Certified Executive Coach spent
many years as a clinical manager exceling in leadership
development, before founding Debra Kasowski International, a
world-class training and consulting venture focused on helping
aspiring business owners and solopreneurs develop the winning
“success habits” that transform human potential into sustainable
profits.
Clearly, if you’re motivated to move beyond the mediocre,
inspired to forge on to the forefront with a proven plan of action,
there’s no doubt that the indomitable Debra Kasowski is your solution.
Resources Mentioned in This Episode:
Free Resource: 3 part video mini course - Making Habits Stick www.DebraKasowski.com
A Proven Formula to Setting Goals You Actually Achieve...and Exceed | Podcast Episode 160
Episode 159: Achieve Your Massive Business Goals by Choosing the Right "Word of the Year" with Maiko Sakai
Amplify Your Success
12/30/19 • 37 min
Do you pick a word to be your theme for the new year?
I never used to but a few years ago, I decided to give it a whirl. I picked the word “Thrive” that year and I found that as I made every single decision I began to assess....will this help me thrive?
That year I went through a lot of personal transformation that helped me dissolve several situations that were exhausting me. In their place, I welcomed in opportunities that put me back on track for thriving. Interesting enough, Ariana Huffington came out with her book Thrive that year too.
Now I’m a huge fan of picking a word, but some people struggle with the practice. So I invited a new friend of mine, Maiko Sakai, to join me for this last Amplify Your Success Podcast episode of 2019 to help you uncover YOUR word for the new year.
Be sure to join the Amplify Your Success Community to share what your word is!
Key Takeaways
>> Why goal-setting is not enough to actually achieve your biggest goals in the new year.
>> How a word of the year help you make better decisions and take aligned action.
>> Maiko and I share our words for 2020 – and from 2019 – and how our word has helped.
>> How to pick the right word that you can stick with (and other worries like, “can you pick the wrong word.”)
About The Guest
Maiko Sakai, the founder of Airtight Concepts, is a business growth strategy consultant a.k.a. secret weapon, confidant, advisor & silent partner to her clients who are creative entrepreneurs, founders, and CEOs with the desire to build a high-functioning, profit-generating piece of beautiful machine. She also organizes a Meetup group, Growth-Driven Entrepreneurs Worldwide in NYC.
As a self-proclaimed “Queen of Counterintuitive Strategies,” she provides effective but not-so-conventional strategies to boost sustainable profitability for her clients’ businesses by utilizing both quantitative & qualitative assessments.
Originally from Yokohama, Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds, and is a sucker for ultra-contemporary design & exotic houseplants. She earned her MBA from Johnson School of Management, Cornell University.
Resources Mentioned in This Episode:
Get the Downloadable Worksheet to find your word www.maikosakai.com/word
Join the FREE Amplify Your Success Community www.AmplifyYourSuccessCommunity.com
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