Episode 173: Guest Posting Do's and Don'ts with Jessica Thiefels

04/06/20 • 35 min

If you dream of having a greater impact on the lives of others, and have a business as a coach, mentor, trainer, consultant or other type of educator, then you know how important influence can be.

Influence is the ability to inspire others into action.

If we want our clients and community to reach greater success, then taking aligned action is essential.

But a lack of aligned action is at the root of 100% of failed attempts.

On Amplify Your Success Podcast episode 173, I’m joined by my Twitter friend Jessica Theifels who shares her secret to transforming guest posting on other people’s sites into a hot lead generation machine for your business.

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

Why every entrepreneur and service professional should be guest posting as a means of online lead generation.
Jessica’s secret to evaluating a good guest posting site (her consulting clients pay her TOP DOLLAR to get this process!)
How guest posting on your industry’s blog sites helps your website SEO ranking with link juice
How to manage the guest posting process to avoid overwhelm and increase effectiveness.
What Jessica does for her clients (and herself) to ensure her pitches are accepted and ensure placement of the article.
How to avoid making the most common guest posting mistakes.

About The Guest

Jessica Thiefels is founder and CEO of Jessica Thiefels Consulting, an organic content marketing agency for mid-size B2B businesses outsourcing content marketing. She’s been writing for more than 10 years and has been featured in top publications including Forbes, Entrepreneur and Fast Company. She also regularly contributes to Glassdoor, Score.org and more.

Resources Mentioned in This Episode:

Get Jessica’s Gift: Content Marketing Competitor Analysis & Checklist http://jessicathiefels.com/analysis

If you dream of having a greater impact on the lives of others, and have a business as a coach, mentor, trainer, consultant or other type of educator, then you know how important influence can be.

Influence is the ability to inspire others into action.

If we want our clients and community to reach greater success, then taking aligned action is essential.

But a lack of aligned action is at the root of 100% of failed attempts.

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

Why every entrepreneur and service professional should be guest posting as a means of online lead generation.
Jessica’s secret to evaluating a good guest posting site (her consulting clients pay her TOP DOLLAR to get this process!)
How guest posting on your industry’s blog sites helps your website SEO ranking with link juice
How to manage the guest posting process to avoid overwhelm and increase effectiveness.
What Jessica does for her clients (and herself) to ensure her pitches are accepted and ensure placement of the article.
How to avoid making the most common guest posting mistakes.

About The Guest

Resources Mentioned in This Episode:

Get Jessica’s Gift: Content Marketing Competitor Analysis & Checklist http://jessicathiefels.com/analysis

Previous Episode

Episode 172: 7 Keys to Maximize Your Impact Right Where You Are with Sue Salvemini

If you dream of having a greater impact on the lives of others, and have a business as a coach, mentor, trainer, consultant or other type of educator, then you know how important influence can be.

Influence is the ability to inspire others into action.

If we want our clients and community to reach greater success, then taking aligned action is essential.

But a lack of aligned action is at the root of 100% of failed attempts.

On Amplify Your Success Podcast episode 172, I’m joined by Sue Salvemini, a veteran of the U.S Army and now an executive coach to leaders across the U.S. Her secret lies in helping successful executive and entrepreneurs tap into their Core Values – and use them as their compass.

This is an insightful episode, especially if you find yourself making decisions that take you off course!

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

What the Army taught Sue that helped her become a successful Executive Coach.
7 Keys that maximize impact and influence – no matter where you are in your business growth.
What the biggest reason is that holds high achievers back from achieving even their easiest goals.
What Core Values are, and how keeping yours front of mind can help you make better decisions.
How a bold move that took a lot of courage catapulted Sue into a successful business.

About The Guest

Sue Salvemini is the founder and president of Focal Pointe Consulting Group, Inc., and author of In her book Leadership by Choice: 7 Keys for Maximizing Your Impact and Influence in the Workplace…Right Where You Are a company dedicated to developing exceptional leadership teams and bringing passion and energy into the workplace at every level. With over 25 years of corporate and military experience developing leaders, building teams, launching medical device products and businesses, Sue founded her company to honor her greatest values of leadership and to create a company positioned to empower others to embrace their vision and live their legacy through meaningful work.

Sue’s passion and commitment to leaders and organizations is reflected in her coaching, speaking, workshops, and writing – and she’s made it her life’s work to inspire each of us to reflect on our values, vision, and attitude, to increase fulfillment in the work we do and take ownership of our unique ability to lead from wherever we are right now.

Sue holds a Bachelor’s of Science degree in Mathematics from the University of Massachusetts and a Masters of Education in Human Resources and Organizational Change from Boston University. She is an iPEC (Institute of Professional Excellence in Coaching) Certified Professional Coach and an ICF (International Coach Federation) Associate Certified Coach (ACC). Along with several other certifications and a professional career in the US Army, Sue enjoys an occasional Tough Mudder or half marathon just for fun

Resources Mentioned in This Episode:

Get Sue’s Gift: Reflections Journal www.leadershipbychoice.com/downloads

Amplify Your Success Community

Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients

Next Episode

Episode 174: How The ROCS Method™ Can Exponentially Grow Your Sales

Have you ever created and AWESOME offering…but no one was opting in for it? When you pour your heart and soul into your content creation only to hear crickets, it can be very distressing!

But then you watch certain business owners create smash hit after smash hit.

What’s their secret to exponentially growing sales?

They know the ROCS Method™ and use this technique in all their marketing efforts.

On Amplify Your Success Podcast episode 174 discover the simple – but not widely used – formula that will transform your messaging to MAGNETIC so you are attracting your best clients!

Be sure to join the Amplify Your Success Community to learn more.

Key Takeaways

What the ROCS Method™ is and why it’s so valuable for naming practically ANY content or offering.
How the R – Relevance – is a commonly missed ingredient, especially for passion-driven content creators who have fallen in love with their offering.
Why the C – Celebrity Credibility – can be crafted to help build rapport and trust, no matter how long you’ve been in business.
How I “stumbled” onto this formula as I taught this principle over and over again to my Get Magnetic Messaging students.

Resources Mentioned in This Episode:

Get Magnetic Messaging Program

Get the FREE Report: 17 Mistakes You Are Making in Your Podcast Interviews and Talks that Are Costing You Leads & Clients