Episode 164: How to Identify Your Best Performing Offer

02/03/20 • 19 min

Wouldn’t it be helpful to know exactly what to focus on to quickly grow results?

Of course! So why is it that so many entrepreneurs spend too much time on offers that:

Don’t sell well
Require an enormous amount of energy to deliver (for way too little money)
Attract the wrong prospects and end up wasting your time

Inside episode 164 of Amplify Your Success Podcast I’ll show you how to use the Unique Profit Amplifier method to uncover your Best Performing Offer (then you double-down on it and quickly increase profitable cash flow!)

Be sure to join the Amplify Your Success Community to get the downloadable worksheet and share your wins and learnings from the year!

Key Takeaways

>> What the three pillars of a Unique Profit Amplifier (UPA) are -- and why you can’t have a best performing offer without all three!

>> How tracking becomes your BEST FRIEND for uncovering your best performing offer

>> The magic inside of your UPA as the first step towards easy recurring revenue sales!

>> A big mistake people make that destroys the magic of your UPA (hint: think over-delivering!)

Resources Mentioned in This Episode:

Wouldn’t it be helpful to know exactly what to focus on to quickly grow results?

Of course! So why is it that so many entrepreneurs spend too much time on offers that:

Don’t sell well
Require an enormous amount of energy to deliver (for way too little money)
Attract the wrong prospects and end up wasting your time

Be sure to join the Amplify Your Success Community to get the downloadable worksheet and share your wins and learnings from the year!

Key Takeaways

>> What the three pillars of a Unique Profit Amplifier (UPA) are -- and why you can’t have a best performing offer without all three!

>> How tracking becomes your BEST FRIEND for uncovering your best performing offer

>> The magic inside of your UPA as the first step towards easy recurring revenue sales!

>> A big mistake people make that destroys the magic of your UPA (hint: think over-delivering!)

Resources Mentioned in This Episode:

Previous Episode

Episode 163: Growth Mindset: Using Curiosity to Inspire Action with Debra Kasowski

When you set a goal, are you so focused on achieving it that you miss the growth opportunities along the way?

Sometimes, it’s not about the end game but who you become as you pursue that goal. That’s one of the premises behind Growth Mindset and when you tap into curiosity instead of judgement, blame and frustration, you can experience massive personal transformation. That transformation leads to taking more aligned and exciting daily steps that lead you to your desired outcome.

On Amplify Your Success Podcast episode 163 I’m talking with author and keynote speaker Debra Kasowski, who reveals why shifting out of judger and into learner can help you take more inspired actions towards your goals and dreams.

If you ever feel stuck, overwhelmed, frustrated or are starting to lose hope about your goals, then this is an important episode of Amplify Your Success to listen to today.

Be sure to join the Amplify Your Success Community – we’ll explore more about how your daily success habits shape your destiny!

Key Takeaways

>> What the growth mindset by Carol Dweck is (and how to know if you are stuck in a fixed mindset that is holding you back from success opportunities.)

>> Why your mindset is influencing every single result you achieve (or don’t!)

>> Debra and I share some of the key signs your mindset is not in the right place.
>> Why you must tackle mindset BEFORE you focus on strategies!

>> The single most success habit that most entrepreneurs DO NOT use enough!

About The Guest

Debra Kasowski, the charismatic host of the thought-provoking
podcast, The Millionaire Woman Show, is committed to
enriching the leadership potential of her countless clients,
essentially guiding them to go within to capitalize on their true
personal power, so they can achieve the measurable success
they desire in business, and in life.

After graduating with distinction, having earned a Bachelor of
Science in Nursing, this award winning, three-time international
bestselling author, speaker and Certified Executive Coach spent
many years as a clinical manager exceling in leadership
development, before founding Debra Kasowski International, a
world-class training and consulting venture focused on helping
aspiring business owners and solopreneurs develop the winning
“success habits” that transform human potential into sustainable
profits.

Clearly, if you’re motivated to move beyond the mediocre,
inspired to forge on to the forefront with a proven plan of action,
there’s no doubt that the indomitable Debra Kasowski is your solution.

Resources Mentioned in This Episode:

Free Resource: 3 part video mini course - Making Habits Stick www.DebraKasowski.com

Let Get Curious Book

A Proven Formula to Setting Goals You Actually Achieve…and Exceed | Podcast Episode 160

Amplify Your Success Community

Amplify Virtual Workshops

Next Episode

Episode 165: How to Protect Your Company’s Brand Assets with Audrey Dauvet

Did you know that creative entrepreneurs often leave their best, most profitable brand assets completely vulnerable?

You work really hard to create an amazing program or come up with the perfect name, only to discover that someone else has started using your best messaging statements. Not cool, right?

It’s happened to me several times over the last 20 years and unless you take the right steps to protect your brand assets, you’ll sink countless dollars into trying to recover your assets (and might not win.)

Not to mention what you MUST do if you have a global presence for your business offerings, podcast, programs or online courses!

I thought I’d turn to a global intellectual property expert and long-time entrepreneur to get clear on what to do to keep your intellectual property protected. Listen in to my discussion with French lawyer Audrey Dauvet, host of the INTA Brand & New Podcast on Amplify Your Success Podcast episode 165.

Be sure to join the Amplify Your Success Community – we’ll share some more tips about getting trademarked and protecting your brand assets.

Key Takeaways

>> What Audrey discovered being a global trademark counsel and entrepreneur about protecting company assets?

>> Not sure when the perfect time to file trademarks is? Audrey shares the most critical stage of development to file (and her answer might just surprise you.)

>> Talk about lessons learned! Audrey’s seen some HUGE financial debacles around protecting intellectual property. You’ll learn what to do better from these situations.

>> If your business serves a global audience like mine, Audrey talks about the unique Brand Asset Protection necessary.

About The Guest

Audrey Dauvet is the host of Brand & New, a podcast of the International Trademark Association. Ms. Dauvet is a French-born lawyer, intellectual property and technology consultant, and entrepreneur based in the United States and France. Her career has included serving as Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, where she implemented its anticounterfeiting programs in key markets.

Ms. Dauvet holds a LL.M (DESS) in Industrial Property Law, Sorbonne Law School, Paris, and a Master’s degree in Economy and Finance from The Paris Institute of Political Studies (Sciences Po). She has also been part of a leadership executive program at INSEAD.

Resources Mentioned in This Episode:

Free Legal Resource: www.inta.org

Amplify Your Success Community

Your Revenue Rush (IMAGE & AD)