Always Be Testing
Tye DeGrange
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Top 10 Always Be Testing Episodes
Goodpods has curated a list of the 10 best Always Be Testing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Always Be Testing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Always Be Testing episode by adding your comments to the episode page.
#68 Role of Thoughtful Attribution in Effective Marketing
Always Be Testing
01/13/25 • 32 min
In this episode of Always Be Testing, I talked with my longtime friend and Round Bar Labs COO Mike McElhaney. We explore affiliate influencer marketing, Meta ads, algorithmic machine learning, and B2B lead optimization. Mike highlights leadership traits like low ego, high empathy, and continuous learning, inspired by books like The Captain’s Class and Extreme Ownership. The discussion blends marketing insights, personal anecdotes, and fun topics like family vacations, favorite TV shows, and Giants predictions for 2025—offering practical takeaways for marketers and leaders alike.
#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital
Always Be Testing
01/09/24 • 43 min
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: David Rodnitzky
Hype man & Announcer: John Potito
Timestamps:
00:06 Meet David Rodnitsky
00:47 Past Collaborations Revisited
01:14 Yoga and Life Changes
02:37 PPC Discovery Journey
03:59 Startup Life in Silicon Valley
06:03 Scaling with Diverse Services
07:41 Core Values Highlighted
09:54 Branding and Strategy Insights
13:21 Marketing Trends Discussion
18:04 Culture and Talent Retention
24:10 Emotional Aspects of Selling
30:44 Agency Sales Book Insights
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Amy Crider
Hype man & Announcer: John Potito
Timestamps:
00:06 Introduction
01:20 Amy's marketing insights
02:31 Career journey unfolds
04:08 Handling global accounts
05:49 Balancing parenthood, career
07:22 Utah Travel Tales
08:16 Building affiliate relations
10:18 Evolving marketing strategies
13:34 B2B marketing deep dive
17:37 Testing marketing strategies
23:15 Prioritizing business improvements
#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO
Always Be Testing
12/19/23 • 49 min
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Jon Blair
Hype man & Announcer: John Potito
Timestamps:
00:06 Introduction
00:47 John Blair's introduction
01:44 John's finance background
04:54 D2C strategy at Guardian Bikes
06:44 Launching Free to Grow CFO
09:17 Early entrepreneurial experiences
12:04 Negotiating with Mark Cuban
15:24 Shark Tank's lasting impact
18:40 Balancing acquisition and LTV
22:20 Ad-buying myths debunked
28:48 Revealing unique financial strategies
38:55 Linking marketing with profitability
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Patrick Moran
Hype man & Announcer: John Potito
Timestamps:
00:06 Podcast kickoff introduction
00:49 Casual football discussion
01:49 Patrick's marketing expertise
03:06 Growth marketing evolution
05:06 Challenges in multi-device ads
07:01 Retention strategy insights
09:59 Analyzing LTV and CAC
13:10 Marketing and product synergy
17:01 Budgeting for marketing impact
22:01 Effective testing and ROI
27:10 Creative content's crucial role
32:40 Aligning expectations in management
#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT
Always Be Testing
11/28/23 • 54 min
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Rabah Rahil
Hype man & Announcer: John Potito
Timestamps:
00:06 Introduction
00:48 Office vibes discussed
01:35 E-commerce journey begins
05:10 Insights on Instagram ads
09:09 Scaling ad challenges
15:08 Transparency in business
20:24 Valuing individuality
25:39 Affiliate marketing dynamics
30:24 Startup and team culture
35:25 Concept of living gaps
44:27 Ad creativity explored
53:06 Closing remarks and plugs
#13 The "Yoda" of Affiliate Marketing, Brian Marcus, Senior Director, Product Marketing at Impact
Always Be Testing
10/24/23 • 51 min
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.
Host: Tye DeGrange
Guest: Brian Marcus
Hype man & Announcer: John Potito
Timestamps:
00:00 Introduction
06:42 Brian Marcus' Experience in Affiliate Marketing
15:54 The Importance of Customer Focus in Marketing
23:40 Brian's Experiences at Google and Teespring
31:00 Qualities of Effective Leadership in Building Teams
36:06 Love for Music and Creating Immersive Experiences
41:27 Collaboration and Inspiration for the Album
46:19 Appreciation for Creativity and Innovation in Music
50:10 Closing Remarks
05/29/24 • 42 min
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Cormac Jonas
Hype man & Announcer: John Potito
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Andrew Covato
Hype man & Announcer: John Potito
#71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith
Always Be Testing
02/11/25 • 45 min
In this episode of Always Be Testing, Ian Martins, Managing Director of Zenith, explores marketing fragmentation and the need for integrated, client-focused strategies. He discusses balancing brand building with performance marketing, the rise of D2C, and the shift toward hybrid in-housing models. Ian also highlights media trust, influencer marketing, and the challenge of attracting top talent. The episode wraps up with his personal insights on media, technology, and industry trends.
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FAQ
How many episodes does Always Be Testing have?
Always Be Testing currently has 79 episodes available.
What topics does Always Be Testing cover?
The podcast is about Analytics, Influencer Marketing, Marketing, Growth, Podcasts and Business.
What is the most popular episode on Always Be Testing?
The episode title '#68 Role of Thoughtful Attribution in Effective Marketing' is the most popular.
What is the average episode length on Always Be Testing?
The average episode length on Always Be Testing is 41 minutes.
How often are episodes of Always Be Testing released?
Episodes of Always Be Testing are typically released every 7 days.
When was the first episode of Always Be Testing?
The first episode of Always Be Testing was released on Jul 31, 2023.
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