#71 Navigating the Complexities of Fragmented Marketing Strategies | Ian Martins, EVP, Managing Director | Zenith

02/11/25 • 45 min

In this episode of Always Be Testing, Ian Martins, Managing Director of Zenith, explores marketing fragmentation and the need for integrated, client-focused strategies. He discusses balancing brand building with performance marketing, the rise of D2C, and the shift toward hybrid in-housing models. Ian also highlights media trust, influencer marketing, and the challenge of attracting top talent. The episode wraps up with his personal insights on media, technology, and industry trends.

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#70 Understanding Partner Promotional Methods and Data Points | Nate Ivie, RVP Sales, Impact

In this episode of Always Be Testing, I sit down with Nate Ivey from Impact to talk about what’s working in partner marketing today.

We cover why diversifying partners is key, how trust and authenticity drive better results, and what brands need to know about Google’s crackdown on-site reputation abuse. Nate also shares insights on the shift to performance-based influencer models and why consistent recruitment keeps programs strong.

We wrap up with some personal stories—including sports, family, and parenting.

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#72 Optimizing Publisher Earnings with AI | Cornelius Frey, CEO, NucleusLinks

We had an incredible conversation with Cornelius from Opinary, now part of Affinity, about the transformative power of AI in affiliate operations and the future of content monetization.