#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital

01/09/24 • 43 min

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: David Rodnitzky
Hype man & Announcer: John Potito

Timestamps:
00:06 Meet David Rodnitsky
00:47 Past Collaborations Revisited
01:14 Yoga and Life Changes
02:37 PPC Discovery Journey
03:59 Startup Life in Silicon Valley
06:03 Scaling with Diverse Services
07:41 Core Values Highlighted
09:54 Branding and Strategy Insights
13:21 Marketing Trends Discussion
18:04 Culture and Talent Retention
24:10 Emotional Aspects of Selling
30:44 Agency Sales Book Insights

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: David Rodnitzky
Hype man & Announcer: John Potito

Previous Episode

#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jon Blair
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:47 John Blair's introduction
01:44 John's finance background
04:54 D2C strategy at Guardian Bikes
06:44 Launching Free to Grow CFO
09:17 Early entrepreneurial experiences
12:04 Negotiating with Mark Cuban
15:24 Shark Tank's lasting impact
18:40 Balancing acquisition and LTV
22:20 Ad-buying myths debunked
28:48 Revealing unique financial strategies
38:55 Linking marketing with profitability

Next Episode

#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Kalen Bushe
Hype man & Announcer: John Potito

Timestamps:
00:06 Meet the Hosts
00:47 Sales Background Insights
01:44 B2B SaaS Growth Tips
03:30 Marketing Benefits from Sales
04:52 Focus on TrafficGuard
06:31 Challenges in Ad Fraud
08:36 User Journey Analysis
10:55 Affiliate Marketing Transparency
13:22 Cookie Stuffing Insights
16:38 Lead Generation Fraud Issues
22:08 Verifying Conversions with TrafficGuard
30:04 Rugby Love and Connections