#13 The "Yoda" of Affiliate Marketing, Brian Marcus, Senior Director, Product Marketing at Impact

10/24/23 • 51 min

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Brian Marcus
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction
06:42 Brian Marcus' Experience in Affiliate Marketing
15:54 The Importance of Customer Focus in Marketing
23:40 Brian's Experiences at Google and Teespring
31:00 Qualities of Effective Leadership in Building Teams
36:06 Love for Music and Creating Immersive Experiences
41:27 Collaboration and Inspiration for the Album
46:19 Appreciation for Creativity and Innovation in Music
50:10 Closing Remarks

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Brian Marcus
Hype man & Announcer: John Potito

Previous Episode

#12 Scaling a DTC EComm SaaS via Community, Alexa Kilroy, Director of Marketing at Stay.ai

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: Alexa Kilroy
Hype man & Announcer: John Potito

Timestamps:
00:00 Introduction to Always Be Testing podcast
01:44 Alexa's unconventional journey into marketing space
04:08 Building a marketing team from scratch
06:38 Success of community engagement at Triple Whale
09:22 Supporting events and experiences for community building
12:11 Importance of genuine community building efforts
15:01 Examples of successful community-building events
18:06 Agile approach and learnings from Triple Whale
20:19 Hiring based on energy and adaptability
23:16 Interviewing process and the "airplane seat principle"
25:31 Optimizing subscription programs for higher customer lifetime value
30:39 Strategies for engaging with the community
35:29 Enhancing customer experience and increasing subscription revenue

Next Episode

#14 Affiliate Marketing Veteran, Publisher Pro, and DJ to the Stars, George Yuhba, Director of Client Strategy at Paylode

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.

Host: Tye DeGrange
Guest: George Yuhba
Hype man & Announcer: John Potito

Timestamps:
00:00 - Introduction
02:17 - Journey and Role of Affiliate Marketer George Yuhba
05:33 - Paylode: Publisher Development Expertise
09:27 - Affiliate Marketing Evolution Overview
13:43 - Clearing Affiliate Marketing Misconceptions
18:44 - Enhancing Affiliate Programs
21:11 - George’s checklist of optimizations.;
27:29 - Affiliate Marketing's Future Growth
30:07 - Diversity in Affiliate Marketing
37:44 - Key takeaways from experiences
44:10 - “AHA” moments in experiment testing
47:02 - Fun Facts about George Yuhba