#18 The "Pied Piper" of DTC EComm, Rabah Rahil, CMO, FERMÀT

11/28/23 • 54 min

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Rabah Rahil
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:48 Office vibes discussed
01:35 E-commerce journey begins
05:10 Insights on Instagram ads
09:09 Scaling ad challenges
15:08 Transparency in business
20:24 Valuing individuality
25:39 Affiliate marketing dynamics
30:24 Startup and team culture
35:25 Concept of living gaps
44:27 Ad creativity explored
53:06 Closing remarks and plugs

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Rabah Rahil
Hype man & Announcer: John Potito

Previous Episode

#17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Andrew Covato
Hype man & Announcer: John Potito

Andrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta.

Timestamps:
00:06 Meet Ty and Andrew
00:51 Discussing Growth by Science
01:40 Andrew's ad tech insights
03:04 Ad spending and ROI
04:13 Ad buying mistakes
05:41 Smarter measurement tools
07:36 Testing's role in marketing
09:07 Netflix's testing culture
11:23 Geo-testing techniques
14:32 Conversion optimization pitfalls
18:32 Ad tech platform challenges
22:15 Strategies for effective testing
29:33 Networking and website invite

Next Episode

undefined - #19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz

#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Patrick Moran
Hype man & Announcer: John Potito

Timestamps:
00:06 Podcast kickoff introduction
00:49 Casual football discussion
01:49 Patrick's marketing expertise
03:06 Growth marketing evolution
05:06 Challenges in multi-device ads
07:01 Retention strategy insights
09:59 Analyzing LTV and CAC
13:10 Marketing and product synergy
17:01 Budgeting for marketing impact
22:01 Effective testing and ROI
27:10 Creative content's crucial role
32:40 Aligning expectations in management