Always Be Testing - #20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

#20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

12/12/23 • 33 min

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Amy Crider
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
01:20 Amy's marketing insights
02:31 Career journey unfolds
04:08 Handling global accounts
05:49 Balancing parenthood, career
07:22 Utah Travel Tales
08:16 Building affiliate relations
10:18 Evolving marketing strategies
13:34 B2B marketing deep dive
17:37 Testing marketing strategies
23:15 Prioritizing business improvements

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Amy Crider
Hype man & Announcer: John Potito

Previous Episode

undefined - #19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz

#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Patrick Moran
Hype man & Announcer: John Potito

Timestamps:
00:06 Podcast kickoff introduction
00:49 Casual football discussion
01:49 Patrick's marketing expertise
03:06 Growth marketing evolution
05:06 Challenges in multi-device ads
07:01 Retention strategy insights
09:59 Analyzing LTV and CAC
13:10 Marketing and product synergy
17:01 Budgeting for marketing impact
22:01 Effective testing and ROI
27:10 Creative content's crucial role
32:40 Aligning expectations in management

Next Episode

#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO

Guiding you through the world of growth, performance marketing, and partner marketing.

We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

Host: Tye DeGrange
Guest: Jon Blair
Hype man & Announcer: John Potito

Timestamps:
00:06 Introduction
00:47 John Blair's introduction
01:44 John's finance background
04:54 D2C strategy at Guardian Bikes
06:44 Launching Free to Grow CFO
09:17 Early entrepreneurial experiences
12:04 Negotiating with Mark Cuban
15:24 Shark Tank's lasting impact
18:40 Balancing acquisition and LTV
22:20 Ad-buying myths debunked
28:48 Revealing unique financial strategies
38:55 Linking marketing with profitability