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Your Digital Marketing Coach with Neal Schaffer

Your Digital Marketing Coach with Neal Schaffer

Neal Schaffer

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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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Your Digital Marketing Coach with Neal Schaffer - 11 Takeaways from Content Marketing World 2022

11 Takeaways from Content Marketing World 2022

Your Digital Marketing Coach with Neal Schaffer

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10/06/22 • 70 min

I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about.
Key Highlights
[13:17] Developing Your Own Unique Brand Voice
[15:32] The Upside Down Pyramid of Personality
[22:18] Why Your Content Workflow Should Start With Live Video
[25:13] 3 Recommended Tools for Live Streaming
[27:20] Using Survey to Generate Multiple Content
[30:51] Piloting AI for Content Marketers
[38:20] Recommended Tools for AI Content
[41:34] How to Drive Revenue With Podcast and Networking
[43:00] Creating A Sales Strategy for YouTube That Doesn't Kill Your Channel
[45:01] 3 Buckets of Content for YouTube Strategy
[48:04] Designing Your Sales Funnel for the Visual Generation
[51:03] How to Reverse Engineer Your Competitors' Social Media Strategy
[52:12] Effectively Work With Journalists to Gain Increased Visibility for Your Content
[56:12] Tools for Your Press Release
[56:56] Google Analytics for Future Data
[1:00:28] Content Repurposing
[1:03:45] Create Content With Repurposing in Mind
Notable Quotes

  • Don't compare yourself to your leading competitors. Compare yourself with yourself.
  • I really put value in going deep with a number of people, the more people the better get to know them better. And that's, you know, equal to the sessions that I attend. That's what gives me a lot of value in going to these events, the in-person networking, that can happen.
  • Each of us is capable of a memorable, relatable voice. So don't sound like everybody else on social media, do your own thing. But it's okay to be inspired. And it's okay to mimic.
  • Look for questions from your other competitors.
  • AI technology is not there to replace you, but to assist you. So the message is, to learn it early, be ahead of the curve, and reap the benefits.
  • Content repurposing is finding creative ways to communicate your message in different formats, and in different locations so that you can reach and connect with more people.
  • Different people have different appetites when it comes to content. Different people consume different content differently. And therefore we need to have everything in our buffet in order to satisfy as many people as possible.

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Your Digital Marketing Coach with Neal Schaffer - 11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts)
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10/13/22 • 82 min

I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get started with YouTube Shorts, THIS is the episode for you!
Key Highlights
[05:15] Different Ways to Monetize Youtube
[12:35] What Makes Good YouTube Shorts?
[17:10] Good Shorts Analytics
[20:17] Creating YouTube Strategy Based on Psychographics
[22:44] The 4 C's
[26:14] Innovating Your Content
[31:13] AI Integration and Tools
[37:14] Creating Systems for Content Planning, Production, and Analysis
[40:58] 4 Types of Videos That You Need
[42:48] 3 Stages to YouTube Growth
[51:22] 2 P's of Scalability
[54:59] New YouTube Partner Program
[57:19] Creating Your Flywheel
[01:05:52] 3 Key Tools for Creator Economy
[01:06:41] Specific Strategies to Influence Viewers
[01:13:23] Content, Globalization, and Trend Watching
Notable Quotes

  • YouTube really is about are people actually consuming your video, how much of your video are they consuming? YouTube is a completely different beast. But there is plenty of opportunity for all of us to take advantage of it.
  • Start really small, start with something live, and then repurpose that into a course I actually went to an event once it was a event for speakers on how to tap into speaking opportunities at professional associations.
  • Your superpower is your weird factor. So lean into that when creating video content really create a deep relationship with your viewers.
  • Create a better mousetrap. You don't need to create something new. Just create something better.
  • You need to hook your audience at the very beginning.
  • The story should be greater than the production value, it doesn't have to be fancy. Give the audience a why take them on a journey.
  • Look at your data, but also consume other content.
  • Don't think about your competition, your competition is yourself.
  • Do not care about competitors do not care about your current performance other than trying to increase your performance. But stay with goals and systems and processes are what helps you avoiding getting derailed.
  • Perfect is boring. Being the authentic human being yourself is the most important thing to do.
  • YouTube only succeeds when its users succeeds.

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Your Digital Marketing Coach with Neal Schaffer - How to Leverage TikTok for Brand Growth and Influencer Collaborations [Cassie Petrey Interview]
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02/09/23 • 43 min

TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business.
Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, has helped some of the most iconic musicians such as Backstreet Boys and Camila Cabello use social media to connect with their audience. That same advice can be used for your business regardless of industry. Listen in for the details!
Key Highlights
[04:30] Introduction of Podcast Guest, Cassie Petrey
[07:26] Cassie Journey to Social Media Marketing Industry
[18:13 Cassie's First Thought on TikTok
[20:10] Best Practices on Launching TikTok Account
[23:55] Growing TikTok Account Over Time
[26:35] The Importance of Engaging Within Social Community
[28:25] Defining High Quality TikTok Content
[31:00] How Musicians Approach Influencer Collaborations on TikTok
[34:41] Different Avenues in Finding Collaborative Relationship
[38:25] Connect With Cassie
[39:08] Final Thoughts
Notable Quotes

  • And if you think about it, computers aren't really that, you know, as fun without the internet without being able to connect with people. So I think this sort of like tool existing, to be able to normal person have a computer at home and be able to connect and do things on the internet was it really changed a lot of things in pop culture at that time.
  • I would say the most important thing is, before you even get on there, sort of have a vision of what your video content is going to be. The worst thing I think I see people do is they basically like copy videos from other people try to make it them themselves.
  • I think when you get out of your head about what everyone else is doing, and is think about what a tool is, at its core, that's when a lot of people sort of find the freedom to come up with the best ideas on what they can create to that represents their brand.
  • I feel like people start creating the content that's not good for them is when you start chasing when you either are making content because you are afraid or you feel guilty. Or because you think something you're making something because you think it's gonna get good numbers. And not because you think it's fun, or because you think it's good for your brand.
  • Spend time not being about themselves. Dedicate time to be a part of a social community, not just to post and hope that people come to you like you have to, you have to be out there giving the engagement to other people that you want to be receiving.
  • Always think about how do you want your brand to make people feel and in your video content, your social media content is an extension of that.
  • I'm all about simplifying this stuff.

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Your Digital Marketing Coach with Neal Schaffer - Lessons from My Digital Entrepreneur Journey (So Far)

Lessons from My Digital Entrepreneur Journey (So Far)

Your Digital Marketing Coach with Neal Schaffer

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10/27/22 • 23 min

Monetizing your knowledge by creating and selling digital products is not as easy as the experts make it out to be. I want to share with you my own experiences and how I view setbacks as a painful but necessary step to find success in order to inspire you to continue your digital entrepreneurial journey as I am continuing mine.
Key Highlights
[02:28] My pre-launch survey
[03:42] How I Define Digital Entrepreneur
[05:03] The Social Media Marketing Buffet
[06:25] You Are What You Tweet
[07:44] What I've Learned In The Process of Launching Digital First
[08:08] Why You Need Data
[10:40] It's Not About the Follower Count
[12:51] Cohort-Based Learning
[16:30] Why I Like Taking Funnel Approach
[20:12] The Kind of Mindset I Want You to Have
Notable Quotes

  • This is the social media marketing buffet. We have appetizers, we have main dishes, we have desserts, we have drinks, and everybody is going to consume things slightly differently. And I think when it comes to education, we've seen this democratization of things of choices that people have.
  • I consider myself sort of the Doctor of digital, like whatever pain whatever suffering whatever illness you have, let me find the digital marketing cure whether it's, you know, digital, social content, influence what have you.
  • You need to do it to learn it. No matter how much you visualize things or create plans, it's going to come down to the data.
  • What I realized is if you're going to do something, you need to be in it for the long haul. But if you're going to cut it short, you cut it short.
  • So one learning is, even if you think you fail, because you set yourself up for failure by thinking that you are going to get these big numbers based on a big following. The numbers of followers don't really count, obviously, yes, they give you a platform. But you can convert 10% of a 100 person community, or convert 1% of a 100% community. And the results are going to be very different.
  • It's not the follower count. It's the relationships that you have with the people that at the end is going to propel your business.
  • It's not about getting the seven figures, or six figures or whatever the number ASAP. It's about longevity. And it's about deepening the relationship with my biggest fans. And those are the ones investing in me.
  • If you really want to become a digital entrepreneur, you want to become part of this creative economy. You need to find a way to make it work.
  • You're going to fail nine times you're going to learn and when you succeed the 10 time it's going to be all for the better.

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Your Digital Marketing Coach with Neal Schaffer - Your Community is Always a Subset (of Your Potential)

Your Community is Always a Subset (of Your Potential)

Your Digital Marketing Coach with Neal Schaffer

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12/08/22 • 17 min

One of the most impactful marketing concepts that I know and teach is this one: Your community is always a subset.
While originally geared towards explaining influencer marketing, it actually should be used to better understand our entire approach to digital marketing and help equip us with a growth mindset.
Key Highlights
[02:57] Community As A Subset of Your Potential
[03:27] Examples of Having Community As Subset of Your Potential
[06:59] Go Outside Your Current Community
[08:37] Learning Items from Launching My Second Digital Product
[09:54] Building A Bigger, Organic Community
[10:27] The ROI of Organic
[12:35] Get Your People On Your Email List!
[13:16] Keep Everything in Balance
Notable Quotes

  • Your community is always a subset is something that I talked about in the age of influence. It's a concept that I think really illustrates the value of influencer marketing.
  • They have a huge community. But it's always a subset of its potential. And when you work with influencers, you come in with a voice of trust that introduces you to this audience that trusts and respects the person talking about the brand, which is the influencer.
  • In order to grow your business, yes, you can tap into your current customers and try to upsell them. But for many companies, you can only get so far, and growth goals usually mean that they exceed those. So what this means is you got to go outside of your current community. And it's more than just influencer marketing.
  • No matter how big my community is, my community is always as a subset as well as to who else is out there.
  • You begin to see this not only funnel approach of bringing people into your community, but also the fact that you need multiple touches in order to at the end of the day, build like no interest and close the deal.
  • No matter how much we're creating Instagram reels or Tik Tok videos or blog posts, or whatever social media we do. We should not be happy with the community we build knowing that it's always a subset even for bigger brands, building that organic community is part of what we do. But we also equally have to go outside of that to always be building a bigger community.
  • We need to keep it all it's the Yin Yang, right, we need to keep it all in balance. And we can't be complacent with one of the three because we need to do all the three. But we always need to be building those multiple touches, knowing that at the end of the day, that is going to be what's going to convert.

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Your Digital Marketing Coach with Neal Schaffer - How to Foster Meaningful Conversations That Engage and Move People [Minter Dial Interview]
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01/13/23 • 44 min

Networking and fostering meaningful conversations to engage and move people are core skills that every marketing professional, entrepreneur, and business owner should have.
To help us hone in on these skills to begin the new year, I am honored to have my friend and someone who I have a great deal of respect for, Minter Dial, on this episode.
Minter is an elevating professional speaker and consultant on branding, leadership and transformation.
As he prepares to finish writing his new book, Dialogos, Minter shares with us:

  • Tools to facilitate conversation
  • Ways to meet new people (and network)
  • Ways to develop your empathic listening skills

As the pandemic slowly dwindles down and we go back out to working with and meeting more people in real life, this is the perfect episode to ensure we have the right mindset to take advantage of any and every potential networking situation.
Key Highlights
[01:54] Introduction of Podcast Guest, Minter Dial
[05:53] Minter As An Elevator
[07:12] How Minter Started His Speaking and Corporate Leadership Career
[11:58] Minter's Books
[13:51] Minter's Secret to Writing Content
[18:03] Books On Substack
[21:56] Recommended Tools in Facilitating A Conversation Approach to Business
[23:49] The Empathy Circle
[27:16] Helping People Find New People
[31:44] Ways to Develop Empathic Listening Skills
[34:36] The Reformulation Piece
[39:47] Connect With Minter
Notable Quotes

  • In the notion of elevation that's important to me, is finding more meaningfulness in whatever we do, whoever you are, in some kind of way.
  • The point that I was getting to, especially since I started working on digital, was how much the brand should be represented by the human beings, the employees that are working within the company. And so branding gets personal was really my mantra.
  • The first idea is it's really self-awareness, to notice when you're being triggered to notice when you are being overly excited. And in that impulsion, perhaps cutting off people not knowing to listen.
  • The second part of it is learning how to listen without judgment. And that means putting aside your own ego, and really trying to understand what the other person is saying. And the goodwill tool here is reformulation.
  • I have always thought that I am as strong as my network. But having a strong network doesn't mean having a lot of people. It means having a set of people who can have your back, have complementary skills, and add to your position, if you will not just like minded people, this is what I consider a strong network.
  • It's not about having quantity, it's about enjoying the process, listening to stories and not having an agenda.

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  • Read Minter's Dialogos, Fostering More Meaningful Conversati

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Your Digital Marketing Coach with Neal Schaffer - 5 Ways to Get Free Backlinks and Boost Your SEO [Sam Dunning Interview]
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10/10/22 • 34 min

Search engine discoverability is as important today as it has always been. SEO requires you to have resourceful and helpful content as we all know from Google's recent updates, but assuming we already have lots of great content, how can we move up the search engine rankings?
While there are lots of things you can do, generating relevant backlinks to your website might be the most powerful option.
In this special interview with digital marketing expert Sam Dunning, we discuss 5 different ways for which you can begin to start getting free backlinks for your website TODAY!
Key Highlights
[03:19] Introduction of Podcast Guest, Sam Dunning
[07:35] How Sam Started In SEO Industry
[09:32] Google's Content Update
[12:40] The Importance of Backlinks
[14:32] 5 Ways to Get Free Backlinks
[20:40] The Skyscraper Technique With Outreach
[23:15] Recommended Tools for Outreach
[29:07] Sam's Favorite Approach
[29:31] Connect With Sam
Notable Quotes

  • A big part of it is understanding what your customers care about, which is kind of marketing 101, talking to your target customers, talking to your ideal clients, understanding their problems, their pain points, their goals, their ambitions, and then working that into the copy. So as long as you're doing those basics, you should be fine.
  • Make sure when you go on a show, you can literally give genuine, actionable helpful tips that you know are going to be useful rather than talking about yourself because no one wants to hear that.
  • What Google wants businesses to do really, basically stick in your lane. And if you create great human content that is useful, you'll be rewarded.
  • Sometimes great content can just rank doesn't always happen. But it can, well, people can find it, and then they can start linking to it. But what you can find is there might be a snowball effect. So you might produce this awesome page that does all those best practices we've talked about, then you might have to reach out to quite a few companies that are relevant, and then one or two of those might offer you a link. And you might have to give them a sweetener in return. But then from that little boost that you've got from those links, other companies might start seeing it, maybe you've got some unique data, stash some unique data and other people start linking to it. So it builds up like a snowball effect.
  • Think of companies that complement your industry, but aren't direct competitors.

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Your Digital Marketing Coach with Neal Schaffer - Why Every Business Should Offer an Online Course Freebie [Alyssa Marshall Interview]
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10/03/22 • 44 min

What just might be the ultimate lead magnet? An online course. And it doesn't have to be complex to create either.
Join me for this interview with Alyssa Marshall, co-founder of Owwlish. After 10 years of studying to become and becoming a dentist, Alyssa created her own online course for dentists and then used that custom technology in co-founding Owwlish as a way to help other course creators win at courses.
But her technology is not only for course creators. It's for any business.
As Alyssa explains in this interview, you're missing out if you don't have an online course freebie for your business. We discuss the why of this, but also:

  • Why online courses will increase your opt-in rate - as a freebie on your website or you can run ads directly to them
  • How to make your online course quickly
  • How to use the course to fuel the rest of your business

After listening to this interview you'll never think of online courses as being just for content creators again!
Key Highlights
[03:16] Introduction of Podcast Guest, Alyssa Marshall
[05:53] How Alyssa Got Into Online Course Platform Industry
[11:42] How Did Alyssa Go About Launching Her First Courses
[13:53] Online Courses In A Lead Magnet Perspective
[22:59] The Easiest and Fastest Way to Get An Opt-in Gift for Free
[25:21] How to Use Course to Fuel Your Business
[28:19] How Alyssa Structured Her Platform
[35:49] Learning More About Owwlish
[38:37] How to Get Started in Owwlish
[39:59] Final Advice
[41:21] Connect with Alyssa
Notable Quotes

  • The advantage of a video course is that you get all of that, in one, it doesn't even have to be that complicated.
  • But the value you get as a business owner by having an online course opt in, like over like, after a week versus after three months, because you're complicated it your business is going to be at a at a much, much better place.
  • Show up and do your thing.
  • It's super helpful to just gain that likability factor and trust and you have a captive audience that is not distracted with all these other videos on the site or pops up at the end of the video thing. This audience is with you and gaining a quick win while they're with you. And you can lead them to the next logical step, which is to join your coaching program or to purchase your course or whatever it is.
  • Make sure that you lead into selling, your course is not just going to be about teaching, but the last part should at least introduce selling.
  • The idea of owlish is that you should be able to have a beautiful looking course, even if you can't code on any page of your website that you say it should live on.
  • So really good easy rule of thumb to think about in terms of that is the what is free, the how is paid. So tell them what to do.
  • So don't complicate this

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Your Digital Marketing Coach with Neal Schaffer - How to Build Your Brand by Collaborating with Content Creators [Yash Chavan Interview]
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10/24/22 • 44 min

The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer marketing can have a significantly positive effect on how you can collaborate to help build your brand.
In this episode you will learn:

  • Yash's 6-step-system for influencer marketing success
  • InfluenceR vs. Influence "no R" marketing - how to actually influence your buyers
  • A more holistic approach to creator-driven growth - how to leverage "influencers" beyond just social media posts.

Key Highlights
[06:12] Introduction of Podcast Guest, Yash Chavan
[12:14] How Yash Started Into Influencer Marketing
[15:23] Yash's Experience With Pushbacks
[20:29] How Yash Found Developers and Promotion of his Tool
[24:55] Yash's 6 Steps System to Influencer Marketing Success
[30:22] Influencer VS Influencer Marketing
[35:24] Creator-Led Growth Concept by Yash
[38:19] What SARAL Tool Can Do for You
[39:36] SARAL Free Trial
Notable Quotes

  • It's about re-education. So I think people have just been misguided by I think stemming from all the way from the Kardashians to like now smaller influencers, just promoting any product that pays them money to say a certain thing. And I'm seeing that from both ends now kind of changing, where creators are more selective with the brands they work with.
  • If you're like strategizing all the time, you're not I think a lot of learning just happens on the fly. For me at least that's how I learned.
  • But going through outreach, focus on giving, not on taking.
  • Manifests itself into working with the right kind of advocates as opposed to, you know, doing payperpost deals to start. It all manifests itself in these small ways and influence again, goes even beyond social media.
  • When you think of it from an influence perspective. You open up your like your third eye opens, your pineal gland opens up and it's like the world is much wider now on what you can do. So I also like to sometimes I switch it up between like influencer, I called Creator led growth, because it's like, it's a completely new strategy. It's a different paradigm altogether when you think of it from the influence standpoint.
  • So we should not think of working with influencers as okay, you know, he or she is going to post about us and it's going to be an ad on their feed, it has to be like a natural integration into the content that they're trying to create.

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Your Digital Marketing Coach with Neal Schaffer - How to Successfully Create, Launch, and Promote Your Podcast

How to Successfully Create, Launch, and Promote Your Podcast

Your Digital Marketing Coach with Neal Schaffer

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11/03/22 • 50 min

While not as popular as blogging, YouTube, or social media, podcasting still continues to grow and has tremendous value for those that get it and use it right. Whether you are a current podcaster or are thinking of launching a new podcast, this episode is a virtual masterclass of best practices in:

  • why you might consider starting your own podcast
  • what is the minimal equipment you need to get started
  • how to technically get started
  • do you need a special "launch" plan for your podcast or not
  • how to promote your podcast once its launched

Key Highlights
[02:30] Introduction of Podcast Guest, Tom from Podcastpage.io
[05:54] How Tom Start Getting Into Podcasting
[08:30] Why Should You Start A Podcast
[14:14] Steps You Need To Do In Starting Podcast
[26:58] The Other Things You Should Be Aware of For A Successful Podcast Launch
[29:14] Quality Over Quantity
[31:17] Best Practices in Promoting Podcast
[38:31] Key Features of Podcastpage.io That Will Help You Promote Your Podcast
[47:32] Final Thoughts
Notable Quotes

  • The best in my opinion, is just to kind of like and enjoy the process. That's the the best part of of your decision to start a podcast. So at the end of the day, there are many, many different things you can kind of get from it, whether that was the initial goal or not, but you can meet a lot of different people through networking.
  • If you don't know where to start with content, I almost think that you start with a podcast.
  • At the beginning, we said that consistency is key to pretty much business marketing, podcasting, and sports, almost everything. So just keep going and don't kind of leave it after two or three episodes.
  • If you are to start one, you know, just by continuing, you're gonna find success. We talk in marketing a lot about being consistent, I think, with podcasts, and it really does make a difference.
  • A podcast is a great way if you're looking to create content.
  • And to me, I guess the the most important thing here is to to produce quality content. You don't need to have this massive subject that doesn't doesn't give the listeners enough value. Just make sure you have the the right content and put all your efforts into it.
  • There are a lot of different things you could use to actually bring a better experience and a better you know, just improve your listeners experience, that's the probably the bottom line. And then you also have a direct channel with them.
  • Keep releasing quality content and be consistent. And that's probably the bread and butter of you know, podcasting.

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FAQ

How many episodes does Your Digital Marketing Coach with Neal Schaffer have?

Your Digital Marketing Coach with Neal Schaffer currently has 394 episodes available.

What topics does Your Digital Marketing Coach with Neal Schaffer cover?

The podcast is about Instagram, Influencer Marketing, Marketing, Social Media, Content Marketing, Entrepreneurship, Influencer, Social Media Marketing, Podcasts, Digital Marketing, Business, Linkedin, Blogging and Twitter.

What is the most popular episode on Your Digital Marketing Coach with Neal Schaffer?

The episode title '11 Takeaways from Content Marketing World 2022' is the most popular.

What is the average episode length on Your Digital Marketing Coach with Neal Schaffer?

The average episode length on Your Digital Marketing Coach with Neal Schaffer is 29 minutes.

How often are episodes of Your Digital Marketing Coach with Neal Schaffer released?

Episodes of Your Digital Marketing Coach with Neal Schaffer are typically released every 7 days.

When was the first episode of Your Digital Marketing Coach with Neal Schaffer?

The first episode of Your Digital Marketing Coach with Neal Schaffer was released on Jan 12, 2013.

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