Your Digital Marketing Coach with Neal Schaffer

I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about.
Key Highlights
[13:17] Developing Your Own Unique Brand Voice
[15:32] The Upside Down Pyramid of Personality
[22:18] Why Your Content Workflow Should Start With Live Video
[25:13] 3 Recommended Tools for Live Streaming
[27:20] Using Survey to Generate Multiple Content
[30:51] Piloting AI for Content Marketers
[38:20] Recommended Tools for AI Content
[41:34] How to Drive Revenue With Podcast and Networking
[43:00] Creating A Sales Strategy for YouTube That Doesn't Kill Your Channel
[45:01] 3 Buckets of Content for YouTube Strategy
[48:04] Designing Your Sales Funnel for the Visual Generation
[51:03] How to Reverse Engineer Your Competitors' Social Media Strategy
[52:12] Effectively Work With Journalists to Gain Increased Visibility for Your Content
[56:12] Tools for Your Press Release
[56:56] Google Analytics for Future Data
[1:00:28] Content Repurposing
[1:03:45] Create Content With Repurposing in Mind
Notable Quotes

• Don't compare yourself to your leading competitors. Compare yourself with yourself.
• I really put value in going deep with a number of people, the more people the better get to know them better. And that's, you know, equal to the sessions that I attend. That's what gives me a lot of value in going to these events, the in-person networking, that can happen.
• Each of us is capable of a memorable, relatable voice. So don't sound like everybody else on social media, do your own thing. But it's okay to be inspired. And it's okay to mimic.
• Look for questions from your other competitors.
• AI technology is not there to replace you, but to assist you. So the message is, to learn it early, be ahead of the curve, and reap the benefits.
• Content repurposing is finding creative ways to communicate your message in different formats, and in different locations so that you can reach and connect with more people.
• Different people have different appetites when it comes to content. Different people consume different content differently. And therefore we need to have everything in our buffet in order to satisfy as many people as possible.

Links Mentioned

• Episode 271
• Episode 218

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get started with YouTube Shorts, THIS is the episode for you!
Key Highlights
[05:15] Different Ways to Monetize Youtube
[12:35] What Makes Good YouTube Shorts?
[17:10] Good Shorts Analytics
[20:17] Creating YouTube Strategy Based on Psychographics
[22:44] The 4 C's
[26:14] Innovating Your Content
[31:13] AI Integration and Tools
[37:14] Creating Systems for Content Planning, Production, and Analysis
[40:58] 4 Types of Videos That You Need
[42:48] 3 Stages to YouTube Growth
[51:22] 2 P's of Scalability
[54:59] New YouTube Partner Program
[57:19] Creating Your Flywheel
[01:05:52] 3 Key Tools for Creator Economy
[01:06:41] Specific Strategies to Influence Viewers
[01:13:23] Content, Globalization, and Trend Watching
Notable Quotes

• YouTube really is about are people actually consuming your video, how much of your video are they consuming? YouTube is a completely different beast. But there is plenty of opportunity for all of us to take advantage of it.
• Start really small, start with something live, and then repurpose that into a course I actually went to an event once it was a event for speakers on how to tap into speaking opportunities at professional associations.
• Your superpower is your weird factor. So lean into that when creating video content really create a deep relationship with your viewers.
• Create a better mousetrap. You don't need to create something new. Just create something better.
• You need to hook your audience at the very beginning.
• The story should be greater than the production value, it doesn't have to be fancy. Give the audience a why take them on a journey.
• Look at your data, but also consume other content.
• Don't think about your competition, your competition is yourself.
• Do not care about competitors do not care about your current performance other than trying to increase your performance. But stay with goals and systems and processes are what helps you avoiding getting derailed.
• Perfect is boring. Being the authentic human being yourself is the most important thing to do.
• YouTube only succeeds when its users succeeds.

Links Mentioned

• Episode 286
• Episode 281

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

What just might be the ultimate lead magnet? An online course. And it doesn't have to be complex to create either.
Join me for this interview with Alyssa Marshall, co-founder of Owwlish. After 10 years of studying to become and becoming a dentist, Alyssa created her own online course for dentists and then used that custom technology in co-founding Owwlish as a way to help other course creators win at courses.
But her technology is not only for course creators. It's for any business.
As Alyssa explains in this interview, you're missing out if you don't have an online course freebie for your business. We discuss the why of this, but also:

• Why online courses will increase your opt-in rate - as a freebie on your website or you can run ads directly to them
• How to make your online course quickly
• How to use the course to fuel the rest of your business

After listening to this interview you'll never think of online courses as being just for content creators again!
Key Highlights
[03:16] Introduction of Podcast Guest, Alyssa Marshall
[05:53] How Alyssa Got Into Online Course Platform Industry
[11:42] How Did Alyssa Go About Launching Her First Courses
[13:53] Online Courses In A Lead Magnet Perspective
[22:59] The Easiest and Fastest Way to Get An Opt-in Gift for Free
[25:21] How to Use Course to Fuel Your Business
[28:19] How Alyssa Structured Her Platform
[35:49] Learning More About Owwlish
[38:37] How to Get Started in Owwlish
[39:59] Final Advice
[41:21] Connect with Alyssa
Notable Quotes

• The advantage of a video course is that you get all of that, in one, it doesn't even have to be that complicated.
• But the value you get as a business owner by having an online course opt in, like over like, after a week versus after three months, because you're complicated it your business is going to be at a at a much, much better place.
• Show up and do your thing.
• It's super helpful to just gain that likability factor and trust and you have a captive audience that is not distracted with all these other videos on the site or pops up at the end of the video thing. This audience is with you and gaining a quick win while they're with you. And you can lead them to the next logical step, which is to join your coaching program or to purchase your course or whatever it is.
• Make sure that you lead into selling, your course is not just going to be about teaching, but the last part should at least introduce selling.
• The idea of owlish is that you should be able to have a beautiful looking course, even if you can't code on any page of your website that you say it should live on.
• So really good easy rule of thumb to think about in terms of that is the what is free, the how is paid. So tell them what to do.
• So don't complicate this

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer marketing can have a significantly positive effect on how you can collaborate to help build your brand.
In this episode you will learn:

• Yash's 6-step-system for influencer marketing success
• InfluenceR vs. Influence "no R" marketing - how to actually influence your buyers
• A more holistic approach to creator-driven growth - how to leverage "influencers" beyond just social media posts.

Key Highlights
[06:12] Introduction of Podcast Guest, Yash Chavan
[12:14] How Yash Started Into Influencer Marketing
[15:23] Yash's Experience With Pushbacks
[20:29] How Yash Found Developers and Promotion of his Tool
[24:55] Yash's 6 Steps System to Influencer Marketing Success
[30:22] Influencer VS Influencer Marketing
[35:24] Creator-Led Growth Concept by Yash
[38:19] What SARAL Tool Can Do for You
[39:36] SARAL Free Trial
Notable Quotes

• It's about re-education. So I think people have just been misguided by I think stemming from all the way from the Kardashians to like now smaller influencers, just promoting any product that pays them money to say a certain thing. And I'm seeing that from both ends now kind of changing, where creators are more selective with the brands they work with.
• If you're like strategizing all the time, you're not I think a lot of learning just happens on the fly. For me at least that's how I learned.
• But going through outreach, focus on giving, not on taking.
• Manifests itself into working with the right kind of advocates as opposed to, you know, doing payperpost deals to start. It all manifests itself in these small ways and influence again, goes even beyond social media.
• When you think of it from an influence perspective. You open up your like your third eye opens, your pineal gland opens up and it's like the world is much wider now on what you can do. So I also like to sometimes I switch it up between like influencer, I called Creator led growth, because it's like, it's a completely new strategy. It's a different paradigm altogether when you think of it from the influence standpoint.
• So we should not think of working with influencers as okay, you know, he or she is going to post about us and it's going to be an ad on their feed, it has to be like a natural integration into the content that they're trying to create.

Guest Links:

• Saral App: https://www.getsaral.com/
• Connect with Yash on LinkedIn: https://www.linkedin.com/in/yctheman/

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

While not as popular as blogging, YouTube, or social media, podcasting still continues to grow and has tremendous value for those that get it and use it right. Whether you are a current podcaster or are thinking of launching a new podcast, this episode is a virtual masterclass of best practices in:

• why you might consider starting your own podcast
• what is the minimal equipment you need to get started
• how to technically get started
• do you need a special "launch" plan for your podcast or not
• how to promote your podcast once its launched

Key Highlights
[02:30] Introduction of Podcast Guest, Tom from Podcastpage.io
[05:54] How Tom Start Getting Into Podcasting
[08:30] Why Should You Start A Podcast
[14:14] Steps You Need To Do In Starting Podcast
[26:58] The Other Things You Should Be Aware of For A Successful Podcast Launch
[29:14] Quality Over Quantity
[31:17] Best Practices in Promoting Podcast
[38:31] Key Features of Podcastpage.io That Will Help You Promote Your Podcast
[47:32] Final Thoughts
Notable Quotes

• The best in my opinion, is just to kind of like and enjoy the process. That's the the best part of of your decision to start a podcast. So at the end of the day, there are many, many different things you can kind of get from it, whether that was the initial goal or not, but you can meet a lot of different people through networking.
• If you don't know where to start with content, I almost think that you start with a podcast.
• At the beginning, we said that consistency is key to pretty much business marketing, podcasting, and sports, almost everything. So just keep going and don't kind of leave it after two or three episodes.
• If you are to start one, you know, just by continuing, you're gonna find success. We talk in marketing a lot about being consistent, I think, with podcasts, and it really does make a difference.
• A podcast is a great way if you're looking to create content.
• And to me, I guess the the most important thing here is to to produce quality content. You don't need to have this massive subject that doesn't doesn't give the listeners enough value. Just make sure you have the the right content and put all your efforts into it.
• There are a lot of different things you could use to actually bring a better experience and a better you know, just improve your listeners experience, that's the probably the bottom line. And then you also have a direct channel with them.
• Keep releasing quality content and be consistent. And that's probably the bread and butter of you know, podcasting.

Guest Links:

• PodcastPage.io: https://podcastpage.io

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreads
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com