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How to Foster Meaningful Conversations That Engage and Move People [Minter Dial Interview]
01/13/23 • 44 min
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Networking and fostering meaningful conversations to engage and move people are core skills that every marketing professional, entrepreneur, and business owner should have.
To help us hone in on these skills to begin the new year, I am honored to have my friend and someone who I have a great deal of respect for, Minter Dial, on this episode.
Minter is an elevating professional speaker and consultant on branding, leadership and transformation.
As he prepares to finish writing his new book, Dialogos, Minter shares with us:
- Tools to facilitate conversation
- Ways to meet new people (and network)
- Ways to develop your empathic listening skills
As the pandemic slowly dwindles down and we go back out to working with and meeting more people in real life, this is the perfect episode to ensure we have the right mindset to take advantage of any and every potential networking situation.
Key Highlights
[01:54] Introduction of Podcast Guest, Minter Dial
[05:53] Minter As An Elevator
[07:12] How Minter Started His Speaking and Corporate Leadership Career
[11:58] Minter's Books
[13:51] Minter's Secret to Writing Content
[18:03] Books On Substack
[21:56] Recommended Tools in Facilitating A Conversation Approach to Business
[23:49] The Empathy Circle
[27:16] Helping People Find New People
[31:44] Ways to Develop Empathic Listening Skills
[34:36] The Reformulation Piece
[39:47] Connect With Minter
Notable Quotes
- In the notion of elevation that's important to me, is finding more meaningfulness in whatever we do, whoever you are, in some kind of way.
- The point that I was getting to, especially since I started working on digital, was how much the brand should be represented by the human beings, the employees that are working within the company. And so branding gets personal was really my mantra.
- The first idea is it's really self-awareness, to notice when you're being triggered to notice when you are being overly excited. And in that impulsion, perhaps cutting off people not knowing to listen.
- The second part of it is learning how to listen without judgment. And that means putting aside your own ego, and really trying to understand what the other person is saying. And the goodwill tool here is reformulation.
- I have always thought that I am as strong as my network. But having a strong network doesn't mean having a lot of people. It means having a set of people who can have your back, have complementary skills, and add to your position, if you will not just like minded people, this is what I consider a strong network.
- It's not about having quantity, it's about enjoying the process, listening to stories and not having an agenda.
Guest Links:
- Read Minter's Dialogos, Fostering More Meaningful Conversati
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
Networking and fostering meaningful conversations to engage and move people are core skills that every marketing professional, entrepreneur, and business owner should have.
To help us hone in on these skills to begin the new year, I am honored to have my friend and someone who I have a great deal of respect for, Minter Dial, on this episode.
Minter is an elevating professional speaker and consultant on branding, leadership and transformation.
As he prepares to finish writing his new book, Dialogos, Minter shares with us:
- Tools to facilitate conversation
- Ways to meet new people (and network)
- Ways to develop your empathic listening skills
As the pandemic slowly dwindles down and we go back out to working with and meeting more people in real life, this is the perfect episode to ensure we have the right mindset to take advantage of any and every potential networking situation.
Key Highlights
[01:54] Introduction of Podcast Guest, Minter Dial
[05:53] Minter As An Elevator
[07:12] How Minter Started His Speaking and Corporate Leadership Career
[11:58] Minter's Books
[13:51] Minter's Secret to Writing Content
[18:03] Books On Substack
[21:56] Recommended Tools in Facilitating A Conversation Approach to Business
[23:49] The Empathy Circle
[27:16] Helping People Find New People
[31:44] Ways to Develop Empathic Listening Skills
[34:36] The Reformulation Piece
[39:47] Connect With Minter
Notable Quotes
- In the notion of elevation that's important to me, is finding more meaningfulness in whatever we do, whoever you are, in some kind of way.
- The point that I was getting to, especially since I started working on digital, was how much the brand should be represented by the human beings, the employees that are working within the company. And so branding gets personal was really my mantra.
- The first idea is it's really self-awareness, to notice when you're being triggered to notice when you are being overly excited. And in that impulsion, perhaps cutting off people not knowing to listen.
- The second part of it is learning how to listen without judgment. And that means putting aside your own ego, and really trying to understand what the other person is saying. And the goodwill tool here is reformulation.
- I have always thought that I am as strong as my network. But having a strong network doesn't mean having a lot of people. It means having a set of people who can have your back, have complementary skills, and add to your position, if you will not just like minded people, this is what I consider a strong network.
- It's not about having quantity, it's about enjoying the process, listening to stories and not having an agenda.
Guest Links:
- Read Minter's Dialogos, Fostering More Meaningful Conversati
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
Previous Episode
How My Marketing - and Business - Performed in 2022
Welcome to episode 300! As part of an annual tradition, today I report to you on how my marketing channels and business did in 2022. I want to not only provide you the data to let you know why I recommend what I do, but also inspire you by providing you some benchmarks for your own digital marketing.
Key Highlights
[02:25] My Annual Look On How My Channels Performed
[03:07] Where I Recommend You Begin With
[04:14] My Website Traffic
[06:28] Looking At My Direct Traffic
[08:44] You need to Reset Your Approach to Social Media
[10:13] Digging Deeper Inside Website Traffic
[14:15] My Two Takeaways
[18:23] My Digital Marketing Podcast Data
[19:14] Looking At My YouTube Channel Numbers
[22:25] Connect The Dots
[23:28] Ways I'm Looking At Monetizing
Notable Quotes
- I always tell my clients direct traffic is really a result of your brand awareness. If people know about you, they're going to directly enter your name and the URL, your website name, they're going to bookmark your site and what have you. So that number to me is very positive.
- But that's why, you know, social media was never made for website traffic generation. And we're going back to the early days of what social media was about just exposure, brand awareness. And the social platforms are more and more built for that, you know, short form video is about keeping people on the platform longer, and not having clickable content.
- I know that email is the key to getting a business and building a deeper relationship with my community.
- Inbound marketing truly works. It's not just creating content for website traffic sake. It's creating targeted content that drives targeted conversions.
- When you look at your numbers like this, it becomes pretty clear that directs that you need to go. And I'm hoping that that serves as a or these numbers, you know, without giving you too specific numbers, serve as a Northstar, and maybe help clarify or help you better understand the numbers that you're seeing.
- At some point, you need to connect the audience that you have, with the products and services that you sell, with the actual money that you earn. We're not doing digital marketing for the sake of doing digital marketing. We're not in college, doing a research project on how to generate more website traffic. This is our livelihood.
- I think people really want to, well, they really want to go at their own pace. So it'll be interesting to see it's another experiment, but if you don't experiment you never know.
Links Mentioned
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
Next Episode
My 42 Tools Marketing Technology Stack for 2023
I recommend my clients always do an audit of their marketing technology stack on an annual basis, so here I am sharing my own stack in hopes of inspiring you to do the same and also to help you learn about some cool new tools that you might want to check out!
Below are links to each of the tools - and note that many of them are affiliate links, but the price to you is the same - it just helps fuel the creator economy ;-)
WEB
SEARCH
SOCIAL
ANALYTICS
VISUAL & VIDEO
PODCASTING
DIGITAL COURSES AND MEMBERSHIPS
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com
Your Digital Marketing Coach with Neal Schaffer - How to Foster Meaningful Conversations That Engage and Move People [Minter Dial Interview]
Transcript
One of my resolutions for 2023 is to not only meet more people to network with in real life as we come out of this horrendous three year pandemic that we've been in, but also to have more meaningful conversations that engage and move people not just offline, but also online to build a more robust community and to help my clients build more robust online brands. If you're with me, you want to learn how as well you're in for a treat. On today's
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