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Your Digital Marketing Coach with Neal Schaffer - Why Every Business Should Offer an Online Course Freebie [Alyssa Marshall Interview]

Why Every Business Should Offer an Online Course Freebie [Alyssa Marshall Interview]

10/03/22 • 44 min

1 Listener

Your Digital Marketing Coach with Neal Schaffer

What just might be the ultimate lead magnet? An online course. And it doesn't have to be complex to create either.
Join me for this interview with Alyssa Marshall, co-founder of Owwlish. After 10 years of studying to become and becoming a dentist, Alyssa created her own online course for dentists and then used that custom technology in co-founding Owwlish as a way to help other course creators win at courses.
But her technology is not only for course creators. It's for any business.
As Alyssa explains in this interview, you're missing out if you don't have an online course freebie for your business. We discuss the why of this, but also:

  • Why online courses will increase your opt-in rate - as a freebie on your website or you can run ads directly to them
  • How to make your online course quickly
  • How to use the course to fuel the rest of your business

After listening to this interview you'll never think of online courses as being just for content creators again!
Key Highlights
[03:16] Introduction of Podcast Guest, Alyssa Marshall
[05:53] How Alyssa Got Into Online Course Platform Industry
[11:42] How Did Alyssa Go About Launching Her First Courses
[13:53] Online Courses In A Lead Magnet Perspective
[22:59] The Easiest and Fastest Way to Get An Opt-in Gift for Free
[25:21] How to Use Course to Fuel Your Business
[28:19] How Alyssa Structured Her Platform
[35:49] Learning More About Owwlish
[38:37] How to Get Started in Owwlish
[39:59] Final Advice
[41:21] Connect with Alyssa
Notable Quotes

  • The advantage of a video course is that you get all of that, in one, it doesn't even have to be that complicated.
  • But the value you get as a business owner by having an online course opt in, like over like, after a week versus after three months, because you're complicated it your business is going to be at a at a much, much better place.
  • Show up and do your thing.
  • It's super helpful to just gain that likability factor and trust and you have a captive audience that is not distracted with all these other videos on the site or pops up at the end of the video thing. This audience is with you and gaining a quick win while they're with you. And you can lead them to the next logical step, which is to join your coaching program or to purchase your course or whatever it is.
  • Make sure that you lead into selling, your course is not just going to be about teaching, but the last part should at least introduce selling.
  • The idea of owlish is that you should be able to have a beautiful looking course, even if you can't code on any page of your website that you say it should live on.
  • So really good easy rule of thumb to think about in terms of that is the what is free, the how is paid. So tell them what to do.
  • So don't complicate this

Learn More:

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What just might be the ultimate lead magnet? An online course. And it doesn't have to be complex to create either.
Join me for this interview with Alyssa Marshall, co-founder of Owwlish. After 10 years of studying to become and becoming a dentist, Alyssa created her own online course for dentists and then used that custom technology in co-founding Owwlish as a way to help other course creators win at courses.
But her technology is not only for course creators. It's for any business.
As Alyssa explains in this interview, you're missing out if you don't have an online course freebie for your business. We discuss the why of this, but also:

  • Why online courses will increase your opt-in rate - as a freebie on your website or you can run ads directly to them
  • How to make your online course quickly
  • How to use the course to fuel the rest of your business

After listening to this interview you'll never think of online courses as being just for content creators again!
Key Highlights
[03:16] Introduction of Podcast Guest, Alyssa Marshall
[05:53] How Alyssa Got Into Online Course Platform Industry
[11:42] How Did Alyssa Go About Launching Her First Courses
[13:53] Online Courses In A Lead Magnet Perspective
[22:59] The Easiest and Fastest Way to Get An Opt-in Gift for Free
[25:21] How to Use Course to Fuel Your Business
[28:19] How Alyssa Structured Her Platform
[35:49] Learning More About Owwlish
[38:37] How to Get Started in Owwlish
[39:59] Final Advice
[41:21] Connect with Alyssa
Notable Quotes

  • The advantage of a video course is that you get all of that, in one, it doesn't even have to be that complicated.
  • But the value you get as a business owner by having an online course opt in, like over like, after a week versus after three months, because you're complicated it your business is going to be at a at a much, much better place.
  • Show up and do your thing.
  • It's super helpful to just gain that likability factor and trust and you have a captive audience that is not distracted with all these other videos on the site or pops up at the end of the video thing. This audience is with you and gaining a quick win while they're with you. And you can lead them to the next logical step, which is to join your coaching program or to purchase your course or whatever it is.
  • Make sure that you lead into selling, your course is not just going to be about teaching, but the last part should at least introduce selling.
  • The idea of owlish is that you should be able to have a beautiful looking course, even if you can't code on any page of your website that you say it should live on.
  • So really good easy rule of thumb to think about in terms of that is the what is free, the how is paid. So tell them what to do.
  • So don't complicate this

Learn More:

Previous Episode

undefined - What is Employer Branding and Why Is It Important to Marketers?

What is Employer Branding and Why Is It Important to Marketers?

As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels.
With the continued tight labor market, social media actually gives marketers a golden opportunity to implement inbound marketing not just for your own brand, but for your employer brand as well.
Learn all about this concept of employer branding and why it is critical for marketers to understand.
Key Highlights
[02:47] Looking At Employer Branding
[04:46] Four Types of Media
[05:47] The Idea of Employee Advocacy
[07:33] Case Studies
[11:19] My Thoughts On Branding
[13:02] How Much Can Brands Control Their Branding?
[13:28] The Heart of Employer Branding
[16:20] Employer Branding Statistics
[18:36] The Value of Employer Branding
[20:42] How Social Media Can Help in Strengthening Employer Branding
[22:15] Ways to Leverage Employees As Influences for Your Employer Brand
Notable Quotes

  • Every time we engage with a customer, every employee is in essence advocating for us, right? They're a brand ambassador.
  • A brand is a name, term designed symbol, or any other feature that identifies one seller's goods or service, as distinct from those of other sellers.
  • The goal with branding is to make sure that perception is the one, you want people to have a view.
  • It's up to you to shape how you want people to feel you always have to be proactive about your branding, to always be sculpting in a way that you want people to consider your brand.
  • At the end of the day, when people share experiences about your product on social media, that is often going to define our perception of your brand.
  • Your company also has a second brand related to its primary brand about how you're viewed as an employer. This is your employer brand and it lives and breathes in the minds and hearts of your former current and future employees.
  • Without an employer brand, and many of you may not even have one, if you've never invested in it, it becomes difficult and costly, to hire and retain the best employees and you need, you need the best employees to advance your company.
  • So the employer brand, which is it really should talk about your reputation as well, is a living and breathing entity that you need to continually invest in both hire and retain.
  • But the same with marketing your product, it's all about how you want to be perceived in the marketplace, and using targeted messages to attract the customers you want.

Links Mentioned:

Learn More:

Next Episode

undefined - 11 Takeaways from Content Marketing World 2022

11 Takeaways from Content Marketing World 2022

I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about.
Key Highlights
[13:17] Developing Your Own Unique Brand Voice
[15:32] The Upside Down Pyramid of Personality
[22:18] Why Your Content Workflow Should Start With Live Video
[25:13] 3 Recommended Tools for Live Streaming
[27:20] Using Survey to Generate Multiple Content
[30:51] Piloting AI for Content Marketers
[38:20] Recommended Tools for AI Content
[41:34] How to Drive Revenue With Podcast and Networking
[43:00] Creating A Sales Strategy for YouTube That Doesn't Kill Your Channel
[45:01] 3 Buckets of Content for YouTube Strategy
[48:04] Designing Your Sales Funnel for the Visual Generation
[51:03] How to Reverse Engineer Your Competitors' Social Media Strategy
[52:12] Effectively Work With Journalists to Gain Increased Visibility for Your Content
[56:12] Tools for Your Press Release
[56:56] Google Analytics for Future Data
[1:00:28] Content Repurposing
[1:03:45] Create Content With Repurposing in Mind
Notable Quotes

  • Don't compare yourself to your leading competitors. Compare yourself with yourself.
  • I really put value in going deep with a number of people, the more people the better get to know them better. And that's, you know, equal to the sessions that I attend. That's what gives me a lot of value in going to these events, the in-person networking, that can happen.
  • Each of us is capable of a memorable, relatable voice. So don't sound like everybody else on social media, do your own thing. But it's okay to be inspired. And it's okay to mimic.
  • Look for questions from your other competitors.
  • AI technology is not there to replace you, but to assist you. So the message is, to learn it early, be ahead of the curve, and reap the benefits.
  • Content repurposing is finding creative ways to communicate your message in different formats, and in different locations so that you can reach and connect with more people.
  • Different people have different appetites when it comes to content. Different people consume different content differently. And therefore we need to have everything in our buffet in order to satisfy as many people as possible.

Links Mentioned

Learn More:

Your Digital Marketing Coach with Neal Schaffer - Why Every Business Should Offer an Online Course Freebie [Alyssa Marshall Interview]

Transcript

Neal Schaffer

online courses, maybe you've taken one, maybe you're thinking of creating one as a content creator. But let's take a look at online courses as the ultimate lead magnet. Why aren't you providing more education for your customers for your prospects in the form of an online course? We're going to tell you all the details as to the why and how you can easily do this for your business. On the next episode of The your digital marketing coach, podca

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