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Your Digital Marketing Coach with Neal Schaffer - How to Build Your Brand by Collaborating with Content Creators [Yash Chavan Interview]

How to Build Your Brand by Collaborating with Content Creators [Yash Chavan Interview]

10/24/22 • 44 min

1 Listener

Your Digital Marketing Coach with Neal Schaffer

The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer marketing can have a significantly positive effect on how you can collaborate to help build your brand.
In this episode you will learn:

  • Yash's 6-step-system for influencer marketing success
  • InfluenceR vs. Influence "no R" marketing - how to actually influence your buyers
  • A more holistic approach to creator-driven growth - how to leverage "influencers" beyond just social media posts.

Key Highlights
[06:12] Introduction of Podcast Guest, Yash Chavan
[12:14] How Yash Started Into Influencer Marketing
[15:23] Yash's Experience With Pushbacks
[20:29] How Yash Found Developers and Promotion of his Tool
[24:55] Yash's 6 Steps System to Influencer Marketing Success
[30:22] Influencer VS Influencer Marketing
[35:24] Creator-Led Growth Concept by Yash
[38:19] What SARAL Tool Can Do for You
[39:36] SARAL Free Trial
Notable Quotes

  • It's about re-education. So I think people have just been misguided by I think stemming from all the way from the Kardashians to like now smaller influencers, just promoting any product that pays them money to say a certain thing. And I'm seeing that from both ends now kind of changing, where creators are more selective with the brands they work with.
  • If you're like strategizing all the time, you're not I think a lot of learning just happens on the fly. For me at least that's how I learned.
  • But going through outreach, focus on giving, not on taking.
  • Manifests itself into working with the right kind of advocates as opposed to, you know, doing payperpost deals to start. It all manifests itself in these small ways and influence again, goes even beyond social media.
  • When you think of it from an influence perspective. You open up your like your third eye opens, your pineal gland opens up and it's like the world is much wider now on what you can do. So I also like to sometimes I switch it up between like influencer, I called Creator led growth, because it's like, it's a completely new strategy. It's a different paradigm altogether when you think of it from the influence standpoint.
  • So we should not think of working with influencers as okay, you know, he or she is going to post about us and it's going to be an ad on their feed, it has to be like a natural integration into the content that they're trying to create.

Guest Links:

Learn More:

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The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer marketing can have a significantly positive effect on how you can collaborate to help build your brand.
In this episode you will learn:

  • Yash's 6-step-system for influencer marketing success
  • InfluenceR vs. Influence "no R" marketing - how to actually influence your buyers
  • A more holistic approach to creator-driven growth - how to leverage "influencers" beyond just social media posts.

Key Highlights
[06:12] Introduction of Podcast Guest, Yash Chavan
[12:14] How Yash Started Into Influencer Marketing
[15:23] Yash's Experience With Pushbacks
[20:29] How Yash Found Developers and Promotion of his Tool
[24:55] Yash's 6 Steps System to Influencer Marketing Success
[30:22] Influencer VS Influencer Marketing
[35:24] Creator-Led Growth Concept by Yash
[38:19] What SARAL Tool Can Do for You
[39:36] SARAL Free Trial
Notable Quotes

  • It's about re-education. So I think people have just been misguided by I think stemming from all the way from the Kardashians to like now smaller influencers, just promoting any product that pays them money to say a certain thing. And I'm seeing that from both ends now kind of changing, where creators are more selective with the brands they work with.
  • If you're like strategizing all the time, you're not I think a lot of learning just happens on the fly. For me at least that's how I learned.
  • But going through outreach, focus on giving, not on taking.
  • Manifests itself into working with the right kind of advocates as opposed to, you know, doing payperpost deals to start. It all manifests itself in these small ways and influence again, goes even beyond social media.
  • When you think of it from an influence perspective. You open up your like your third eye opens, your pineal gland opens up and it's like the world is much wider now on what you can do. So I also like to sometimes I switch it up between like influencer, I called Creator led growth, because it's like, it's a completely new strategy. It's a different paradigm altogether when you think of it from the influence standpoint.
  • So we should not think of working with influencers as okay, you know, he or she is going to post about us and it's going to be an ad on their feed, it has to be like a natural integration into the content that they're trying to create.

Guest Links:

Learn More:

Previous Episode

undefined - 11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts)

11 Takeaways from VidSummit 2022: How to Master YouTube (and YouTube Shorts)

I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get started with YouTube Shorts, THIS is the episode for you!
Key Highlights
[05:15] Different Ways to Monetize Youtube
[12:35] What Makes Good YouTube Shorts?
[17:10] Good Shorts Analytics
[20:17] Creating YouTube Strategy Based on Psychographics
[22:44] The 4 C's
[26:14] Innovating Your Content
[31:13] AI Integration and Tools
[37:14] Creating Systems for Content Planning, Production, and Analysis
[40:58] 4 Types of Videos That You Need
[42:48] 3 Stages to YouTube Growth
[51:22] 2 P's of Scalability
[54:59] New YouTube Partner Program
[57:19] Creating Your Flywheel
[01:05:52] 3 Key Tools for Creator Economy
[01:06:41] Specific Strategies to Influence Viewers
[01:13:23] Content, Globalization, and Trend Watching
Notable Quotes

  • YouTube really is about are people actually consuming your video, how much of your video are they consuming? YouTube is a completely different beast. But there is plenty of opportunity for all of us to take advantage of it.
  • Start really small, start with something live, and then repurpose that into a course I actually went to an event once it was a event for speakers on how to tap into speaking opportunities at professional associations.
  • Your superpower is your weird factor. So lean into that when creating video content really create a deep relationship with your viewers.
  • Create a better mousetrap. You don't need to create something new. Just create something better.
  • You need to hook your audience at the very beginning.
  • The story should be greater than the production value, it doesn't have to be fancy. Give the audience a why take them on a journey.
  • Look at your data, but also consume other content.
  • Don't think about your competition, your competition is yourself.
  • Do not care about competitors do not care about your current performance other than trying to increase your performance. But stay with goals and systems and processes are what helps you avoiding getting derailed.
  • Perfect is boring. Being the authentic human being yourself is the most important thing to do.
  • YouTube only succeeds when its users succeeds.

Links Mentioned

Learn More:

Next Episode

undefined - Lessons from My Digital Entrepreneur Journey (So Far)

Lessons from My Digital Entrepreneur Journey (So Far)

Monetizing your knowledge by creating and selling digital products is not as easy as the experts make it out to be. I want to share with you my own experiences and how I view setbacks as a painful but necessary step to find success in order to inspire you to continue your digital entrepreneurial journey as I am continuing mine.
Key Highlights
[02:28] My pre-launch survey
[03:42] How I Define Digital Entrepreneur
[05:03] The Social Media Marketing Buffet
[06:25] You Are What You Tweet
[07:44] What I've Learned In The Process of Launching Digital First
[08:08] Why You Need Data
[10:40] It's Not About the Follower Count
[12:51] Cohort-Based Learning
[16:30] Why I Like Taking Funnel Approach
[20:12] The Kind of Mindset I Want You to Have
Notable Quotes

  • This is the social media marketing buffet. We have appetizers, we have main dishes, we have desserts, we have drinks, and everybody is going to consume things slightly differently. And I think when it comes to education, we've seen this democratization of things of choices that people have.
  • I consider myself sort of the Doctor of digital, like whatever pain whatever suffering whatever illness you have, let me find the digital marketing cure whether it's, you know, digital, social content, influence what have you.
  • You need to do it to learn it. No matter how much you visualize things or create plans, it's going to come down to the data.
  • What I realized is if you're going to do something, you need to be in it for the long haul. But if you're going to cut it short, you cut it short.
  • So one learning is, even if you think you fail, because you set yourself up for failure by thinking that you are going to get these big numbers based on a big following. The numbers of followers don't really count, obviously, yes, they give you a platform. But you can convert 10% of a 100 person community, or convert 1% of a 100% community. And the results are going to be very different.
  • It's not the follower count. It's the relationships that you have with the people that at the end is going to propel your business.
  • It's not about getting the seven figures, or six figures or whatever the number ASAP. It's about longevity. And it's about deepening the relationship with my biggest fans. And those are the ones investing in me.
  • If you really want to become a digital entrepreneur, you want to become part of this creative economy. You need to find a way to make it work.
  • You're going to fail nine times you're going to learn and when you succeed the 10 time it's going to be all for the better.

Links Mentioned:

Learn More:

Your Digital Marketing Coach with Neal Schaffer - How to Build Your Brand by Collaborating with Content Creators [Yash Chavan Interview]

Transcript

Neal Schaffer

Do you need some help with your influencer marketing strategy? This is Neal Schaffer, your digital marketing coach, I am beyond excited to announce that I will be launching my first digital course this will be a cohort, a live course over the course of a week. To help you develop more, revise and improve your influencer marketing strategy. This is a pre launch announcement. You'll hear more about this in November, but in October, if this inte

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